Guest guest Posted November 22, 2004 Report Share Posted November 22, 2004 Hi, acupuncture4health wrote: > Check and see how many " failed " acupuncture businesses wrote a > business and marketing plan BEFORE they opened. > > Acupuncture and is not a get rich scheme - it can't > be - we have to be educators first, ask any teacher or professor - > they'll tell you! > Actually I think that this is part of the problem. People learning in a school instead of in a living community that offers treatment. If the " business model " is part of the way of becoming a practitioner then it's part of life not a crucial afterthought. > Spend 20% of your money and 80% of your time marketing. And I'd suggest creating a form of community - 'word of mouth' is a common symptom of its effects - in the marketing. If you create a mobile clinic, say one day a week, and treat and talk to hurting people you'll build a community without 'marketing'. bye, vic Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 22, 2004 Report Share Posted November 22, 2004 I would also recommend to check out some of the chiropractic marketing companies. You can learn office procedures and marketing to start with. You just need to apply it to acupuncture instead of chiropractic. The seminars are reasonable priced. They usually have discounts for chiro students and recent graduates. They may also give the same discounts to acupuncture students. Just a thought Brian N Hardy, DC, LAc, CCN, DACBN http://www.chiroweb.com/cgi-bin/forum/showcase/parker_college.pl?read=3 www.parkerseminars.com/seminar/index.asp http://karlparkerseminars.com/ Vic Williams <vic wrote: Hi, acupuncture4health wrote: > Check and see how many " failed " acupuncture businesses wrote a > business and marketing plan BEFORE they opened. > > Acupuncture and is not a get rich scheme - it can't > be - we have to be educators first, ask any teacher or professor - > they'll tell you! > Actually I think that this is part of the problem. People learning in a school instead of in a living community that offers treatment. If the " business model " is part of the way of becoming a practitioner then it's part of life not a crucial afterthought. > Spend 20% of your money and 80% of your time marketing. And I'd suggest creating a form of community - 'word of mouth' is a common symptom of its effects - in the marketing. If you create a mobile clinic, say one day a week, and treat and talk to hurting people you'll build a community without 'marketing'. bye, vic Quote Link to comment Share on other sites More sharing options...
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