Guest guest Posted May 23, 2006 Report Share Posted May 23, 2006 I am getting a presentation folder together to send to obstetricians & midwives. When I looked up obstetricians, there are probably 50+ of them listed in the phonebook. That's a whole lot of folders and a whole lot of money! A prescription pad is quite expensive. Also some of the doctors are listed in groups within one office. So in the interest of time and money, how do I narrow this down? For the groups, should I send one folder to the practice or one to each doc? My fear is that if I just send one to the group, then no one will look at it, but if I send one to each of them it will look cheesy somehow. For those who have done this, have you actually seen the prescription pad used? I am thinking of leaving it out. Also did you literally send out 50-100 folders? Any words of advice? What has/hasn't worked for you? Julie Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 23, 2006 Report Share Posted May 23, 2006 Sending a presentation folder is fine, but you need to get face to face if possible. Doc's get tons of mail from pharmaceutical companies and every conceivable medical gizmo imaginable. They are VERY busy which makes them a tough nut to crack. A folder will likely just get tossed, but a folder with a professional, confident and pleasing face who can clearly explain in 5 minutes or less what you can offer THEIR patients might get their attention. See about booking an appointment with them. Odds are 90% will reject you, but you only need one or two. I've got a few MD's that refer to me. Face to face contact is the only way to go. Good luck! Christopher Vedeler L.Ac., C.Ht. Oasis Acupuncture <http://www.oasisacupuncture.com/> http://www.oasisacupuncture.com 8233 N. Via Paseo del Norte Suite D-35 Scottsdale, AZ 85258 Phone: (480) 991-3650 Fax: (480) 247-4472 Chinese Medicine Chinese Medicine On Behalf Of Julie Ormonde, L.Ac. Tuesday, May 23, 2006 9:17 AM Alumni - San Diego; Chinese Medicine Marketing to Docs I am getting a presentation folder together to send to obstetricians & midwives. When I looked up obstetricians, there are probably 50+ of them listed in the phonebook. That's a whole lot of folders and a whole lot of money! A prescription pad is quite expensive. Also some of the doctors are listed in groups within one office. So in the interest of time and money, how do I narrow this down? For the groups, should I send one folder to the practice or one to each doc? My fear is that if I just send one to the group, then no one will look at it, but if I send one to each of them it will look cheesy somehow. For those who have done this, have you actually seen the prescription pad used? I am thinking of leaving it out. Also did you literally send out 50-100 folders? Any words of advice? What has/hasn't worked for you? Julie Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 24, 2006 Report Share Posted May 24, 2006 Julie Ormonde, L.Ac. wrote: > I am getting a presentation folder together to send Hi Julie! I tried what you describe, got the idea from a seminar. Sent out a good sized packet to every Doctor in town, some 250 or so, got zero replies. I walked into a few doctor's offices and they said the doctor would see me if I made an appointment and paid for it or if I popped for lunch for the whole office. I haven't tried either of these yet. That said, I think it might work for you, but it didn't for me. Regards, Pete Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 24, 2006 Report Share Posted May 24, 2006 petetheisen wrote: <snip> > I walked into a few doctor's offices and they said the doctor would see > me if I made an appointment and paid for it or if I popped for lunch for > the whole office. I haven't tried either of these yet. Hi again Julie! This was unclear: I was to PAY for lunch for the whole office. Regards, Pete Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 24, 2006 Report Share Posted May 24, 2006 Dear Julie and Pete, Just as a point of interest, in my previous incarnation (I was in business for 21 years before starting CM school) that sometimes was the clincher on getting accounts. Once a solid connection has been made with the principal, it is critical to win over the rank and file employees. Remember, they see each other and interact all day long, and often it is the secretaries and receptionist who encourage and push the envelope for the decision maker. Sure it's expensive, but it can really solidify an account, if your prospecting for new business. Personally, I find it distasteful, and B " H I don't need to do it now, but it works. Yehuda Frischman, L.Ac. petetheisen <petetheisen wrote: petetheisen wrote: <snip> > I walked into a few doctor's offices and they said the doctor would see > me if I made an appointment and paid for it or if I popped for lunch for > the whole office. I haven't tried either of these yet. Hi again Julie! This was unclear: I was to PAY for lunch for the whole office. Regards, Pete Subscribe to the new FREE online journal for TCM at Times http://www.chinesemedicinetimes.com Download the all new TCM Forum Toolbar, click, http://toolbar.thebizplace.com/LandingPage.aspx/CT145145 and adjust accordingly. Please consider the environment and only print this message if absolutely necessary. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 31, 2006 Report Share Posted May 31, 2006 I wanted to respond to this. I agree with Chris 100%. See if you can get 5 mins with some info to drop off - a professional brochure, an article you have written. But having a conversation is the best thing possible. Chris you will have to tell me how to explain how acupuncture works in 5 minutes. My son's (just hurt in a sports injury) orthopedic doc wants me to talk to him and his staff. Nice that he is open to it. One of my colleagues in Columbia Md started working in an OB/GYN office. They have a separate section set up for the acupuncturist, herbalist, and therapist. Everyone is independent. Her practice has exploded. I believe they all approached the GYN docs. Since February I have been renting space from a GYN for 2 afternoons a week. (This was all quite accidental since I was trying to rent space from his sister who is a lawyer.) This GYN has been in the community for 25 years or so. He really doesn't have a clue about what I do but he tells clients to do what works. My phone has been ringing off the hook just because I am associated with his office. Yes, I think it would be worth some slammed doors to get to the group of MD's who are interested enough to hear what you have to say and then make some referrals. Anne Christopher Vedeler L.Ac. wrote: >Sending a presentation folder is fine, but you need to get face to face >if possible. Doc's get tons of mail from pharmaceutical companies and >every conceivable medical gizmo imaginable. They are VERY busy which >makes them a tough nut to crack. A folder will likely just get tossed, >but a folder with a professional, confident and pleasing face who can >clearly explain in 5 minutes or less what you can offer THEIR patients >might get their attention. See about booking an appointment with them. >Odds are 90% will reject you, but you only need one or two. > >I've got a few MD's that refer to me. Face to face contact is the only >way to go. > >Good luck! > >Christopher Vedeler L.Ac., C.Ht. >Oasis Acupuncture > <http://www.oasisacupuncture.com/> http://www.oasisacupuncture.com >8233 N. Via Paseo del Norte >Suite D-35 >Scottsdale, AZ 85258 >Phone: (480) 991-3650 >Fax: (480) 247-4472 > > >Chinese Medicine >Chinese Medicine On Behalf Of Julie >Ormonde, L.Ac. >Tuesday, May 23, 2006 9:17 AM >Alumni - San Diego; Chinese Medicine >Marketing to Docs > > >I am getting a presentation folder together to send to obstetricians & >midwives. When I looked up obstetricians, there are probably 50+ of >them listed in the phonebook. That's a whole lot of folders and a whole >lot of money! A prescription pad is quite expensive. Also some of the >doctors are listed in groups within one office. So in the interest of >time and money, how do I narrow this down? For the groups, should I >send one folder to the practice or one to each doc? My fear is that if >I just send one to the group, then no one will look at it, but if I send >one to each of them it will look cheesy somehow. For those who have >done this, have you actually seen the prescription pad used? I am >thinking of leaving it out. Also did you literally send out 50-100 >folders? > >Any words of advice? What has/hasn't worked for you? > >Julie > > Quote Link to comment Share on other sites More sharing options...
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