Guest guest Posted August 12, 2004 Report Share Posted August 12, 2004 How To Make 5 Times As Many Sales Kevin Bidwell | Contributing Writer 2004-01-23 Let's play make believe: Let's pretend you have a website which sells executive nose-hair trimmers ( " The Gift that Gives All Year Long " ) and you are getting 187 visitors per day. Your average sale is $29.95, of which $19.72 is profit. Let's also pretend that you close one sale for every 254 visitors (a close rate of .4%). So, your website is making almost $.08 per visitor in profit. A nice little $450 or so per month. But what if there were a " magic tool " that would increase your close rate from .4% to as much as 2%? That would mean those same 187 visitors per day would make you $2,200 in profits. Over the course of a year that would earn you an additional $21,000 for roughly the same amount of work. There is a magical tool, and it's called autoresponders. Autoresponders are simply automated email robots which will send out a pre-set email at a given interval to email addresses " fed " to it. By putting in an effective series of follow-up messages, it can increase your close rate by as much as 10-fold. They can be the difference between success and failure online. There are a number of ways to utilize autoresponders--you can do everything from sending out your newsletter to handling customer service--but the real money-making tool is in automated follow-up. Here's how they work: When someone visits your site, you give them an incentive to sign up for your autoresponder--you can see our incentive here: http://www.All-In-One-Business.com Then, at regular intervals, you have your autoresponder automatically send them reasons to " take action now and buy " messages. Think about the incentives you can use: * Send a special discount link if they take action. * Offer an additional bonus. * Remind them of what they may have already missed--and how they will continue to miss out if they don't take action. * Remind them of your key benefits. * Offer a free trial. The list goes on and on. Adding this type of follow-up can drastically increase response--and make you much more money for every person who visits your site. I have put together a complimentary report on how to effectively use autoresponders [including the keys anyone can use to create messages which catapult sales. Grab up your copy here: http://www.All-In-One-Business.com/ar-report ************************************* Cheers! Kathleen Petrides The Purrfinicky Queen Our Candles are the Cats Meow! http://www.fatcatcandleco.com Quote Link to comment Share on other sites More sharing options...
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