Beware - Aspartame Has Been,Renamed 'AminoSweet'

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http://rense.com/general89/aminosweet.htm

 

 

 

 

 

 

Beware - Aspartame Has Been

Renamed 'AminoSweet'

And is now being marketed as a 'natural'

sweetener!

 

 

By Ethan Huff

Citizen Journalist

2-13-10

 

 

 

 

 

 

 

 

 

 

 

In response to growing awareness about

the dangers of artificial sweeteners, what does the manufacturer of one

of the world's most notable artificial sweeteners do? Why, rename it

and begin marketing it as natural, of course. This is precisely the

strategy of Ajinomoto, maker of aspartame, which hopes to pull the wool

over the eyes of the public with its rebranded version of aspartame,

called "AminoSweet".

Over 25 years ago, aspartame was first

introduced into the European food supply. Today, it is an everyday

component of most diet beverages, sugar-free desserts, and chewing gums

in countries worldwide. But the tides have been turning as the general

public is waking up to the truth about artificial sweeteners like

aspartame and the harm they cause to health. The latest aspartame

marketing scheme is a desperate effort to indoctrinate the public into

accepting the chemical sweetener as natural and safe, despite evidence

to the contrary.

Aspartame was an accidental discovery

by James Schlatter, a chemist who had been trying to produce an

anti-ulcer pharmaceutical drug for G.D. Searle & Company back in

1965. Upon mixing aspartic acid and phenylalanine, two

naturally-occurring amino acids, he discovered that the new compound

had a sweet taste. The company merely changed its FDA approval

application from drug to food additive and, voila, aspartame was born.

 

G.D. Searle & Company first

patented aspartame in 1970. An internal memo released in the same year

urged company executives to work on getting the FDA into the "habit of

saying yes" and of encouraging a "subconscious spirit of participation"

in getting the chemical approved.

G.D. Searle & Company submitted its

first petition to the FDA in 1973 and fought for years to gain FDA

approval, submitting its own safety studies that many believed were

inadequate and deceptive. Despite numerous objections, including one

from its own scientists, the company was able to convince the FDA to

approve aspartame for commercial use in a few products in 1974,

igniting a blaze of controversy.

In 1976, then FDA Commissioner

Alexander Schmidt wrote a letter to Sen. Ted Kennedy expressing concern

over the "questionable integrity of the basic safety data submitted for

aspartame safety". FDA Chief Counsel Richard Merrill believed that a

grand jury should investigate G.D. Searle & Company for lying about

the safety of aspartame in its reports and for concealing evidence

proving the chemical is unsafe for consumption.

Despite the myriad of evidence gained

over the years showing that aspartame is a dangerous toxin, it has

remained on the global market with the exception of a few countries

that have banned it. In fact, it continued to gain approval for use in

new types of food despite evidence showing that it causes neurological

brain damage, cancerous tumors, and endocrine disruption, among other

things.

The details of aspartame's history are

lengthy, but the point remains that the carcinogen was illegitimately

approved as a food additive through heavy-handed prodding by a powerful

corporation with its own interests in mind. Practically all drugs and

food additives are approved by the FDA not because science shows they

are safe but because companies essentially lobby the FDA with monetary

payoffs and complete the agency's multi-million dollar approval process.

 

Changing aspartame's name to something

that is "appealing and memorable", in Ajinomoto's own words, may

hoodwink some but hopefully most will reject this clever marketing

tactic as nothing more than a desperate attempt to preserve the

company's multi-billion dollar cash cow. Do not be deceived.

Sources

Ajinomoto brands aspartame 'AminoSweet'

- http://www.foodbev.com/news/ajinomoto-brands-aspartame-aminosweet

 

Aspartame History Highlights - Janet

Starr Hull

http://www.sweetpoison.com/articles/0908/aspartame_history.html

 

FDA's approval of aspartame under

scrutiny - The Globe and Mail (Canada)

http://www.wnho.net/fdas_approval_of_aspartame_under_scrutiny.pdf

 

An Overdue Ban On A Dangerous Sweetener

- Huffington Post

http://www.huffingtonpost.com/samuel-s-epstein/an-overdue-ban-on-a-dange_b_250249.html