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Anne

 

Pursuant to Florida law......fee splitting or percentage basis is ILLEGAL

for all involved whether another acupuncturist or a DC or even an MD.

 

The independent contractor pays rent on some sort of time basis. Hourly,

daily, weekly, etc. And more than likely a contract will be needed.

 

Also...you must consider the labor laws in your state. Sometimes you THINK

that they are independent contractors but may wind up your employee if not

careful.

 

Mike's right that an accountant is certainly not the source for legal

advice especially in the healthcare domain.

 

Often different laws apply to healthcare than other businesses. That's why

you need to check with a lawyer. Make sure that he/she KNOWS healthcare and

labor law in your state.

 

Richard

 

 

 

In a message dated 2/15/2010 2:20:40 P.M. Pacific Standard Time,

naturaldoc1 writes:

 

 

Anne,

 

 

 

My instructor on this stuff, also an attorney, made mention many times

that legal type advice should not come from an accountant but only an

attorney. Did you check out the AT article yet?

 

Michael W. Bowser, DC, LAc

 

 

 

 

 

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 21:45:29 +0000

Re: Independent Contractor

 

 

 

 

 

 

 

Funny, my accountant told me to start this way. He is usually pretty

conservative.

 

Thanks for your input, though, Mike.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" mike Bowser " <naturaldoc1

" traditional chinese medicine "

<Chinese Traditional Medicine >

Monday, February 15, 2010 4:35:39 PM GMT -05:00 US/Canada Eastern

RE: TCM - Independent Contractor

 

I would suggest you read the 20 pint IRS criteria for Independent

contractors and then consider that they are rentors. I was told to think of it

like a barber. They run their own business, pay their own rent and bill for

their own services. They do not pay percent, that is an associate or

employee. The IRS has stepped up invetigation and enforcement of this

designation, as many businesses are trying to avoid paying taxes when they try

to

file this way. Also look at Dr. Kevin McNamee DC/LAc article at

Acupuncturetoday.com in their archives for an article that lays out Independent

contractor vs employee and gives several criteria for each. Please note in

this

article that you cannot pick and choose from each side of the columns. Also

check you state laws for fee splitting, which usually shows up in this

type of discussion. It is illegal in many states. Let me know if you have

anymore questions.

 

Michael W. Bowser, DC, LAc

 

 

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 20:35:35 +0000

Re: Independent Contractor

 

 

 

I am about ready to hire and independent contractor. I have been talking

about it for over a year and suddenly someone presented themselves. I

didn't even advertise. So now I have to get serious.

 

Any advice on this would be greatly appreciated.

 

One question comes to mind: How do I pay them?

 

Does the patient write the check to me, then I give a percent to the

independent contractor.

 

or Do they write the check to him and then he gives me a percentage?

 

What is your typical percentage to pay them. I am going to train them and

market to get them patients.

 

Insurance is another issue. Neither of us are providers. I may hire a

biller to submit bills. The bills should be submitted for us each

indivdually - again can they pay me?. If we were providers, he would need his

own

credientialing and so would I. How could it fall under me and then I pay

him. I know this is confusing. I just don't understand the language.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" Marnie McCurdy " <marnieeastwestsf

" Traditional "

<Chinese Medicine >

Friday, February 12, 2010 11:55:51 PM GMT -05:00 US/Canada Eastern

Re: Re: Marketing

 

 

 

John,

I admire the time you take to reply to posts. That was such a nice,

comprehensive list of advice in starting a new clinic and marketing.

 

Marnie R. McCurdy, L.Ac.

 

East-West Integrative Medicine Clinic

605 Chenery St. Suite C

San Francisco, Ca 94131

 

ofc. 415.585.1990

cel. 415.987.7578

 

www.eastwestsf.com

http://www.facebook.com/home.php?#

!/pages/San-Francisco-CA/East-West-SF/259145138744?ref=ts

find us on Facebook under East-West SF

 

--- On Fri, 2/12/10, < johnkokko > wrote:

 

< johnkokko >

Re: Re: Marketing

Chinese Medicine

Friday, February 12, 2010, 12:03 PM

 

Angela,

I didn't say " don't take insurance " .. some people do really well with

that.

I think people just really come because of you, your personality, your

skills, results...

especially in a city where there are a lot of practitioners.

Maybe we can say, " just be true to yourself and stay passionate "

 

K

 

On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. <

angelapfa > wrote:

 

>

>

> There are many types of marketing that can be successful, you need to

find

> what is the best match for you.

> In my town someone has a hugely successful practice by being the low

price

> leader, it really depends on who you want to be professionally.

> I recommend the opposite of John:

> Advertise!

> Take insurance.

> Advertise that you take insurance!

>

> Regards,

> Angela Pfaffenberger, Ph.D.

>

> angelapfa <angelapfa%40comcast.net>

>

> www.InnerhealthSalem.com

>

> Phone: 503 364 3022

>

> -

> " " < johnkokko <johnkokko%40gmail.com>>

> < Chinese Medicine

<Chinese Medicine%40>

> >

> Friday, February 12, 2010 2:21 AM

> Re: Re: Marketing

>

> > make your own website : www.wix.com

> > business cards : on the back, leave a space for the next appointment

time

> > and write " we appreciate your referrals "

> > rely on word-of-mouth, not passive advertising (ads etc)

> > referred patients last longer than walk-ins

> > specialize in something you have confidence and experience in

> > location, location, location

> > parking, parking, parking

> > available hours (early and after work for professionals)

> > do custom herbs (anyone can give pills or find pills online)

> > make sure do some bodywork, people like contact

> > work with other professionals (get a referral network)

> > focus on the patients, not the money

> > work with your community

> > keep abreast on news and sports and have a sense of humor.. smile

> > don't burn out... get treatments for yourself

> > let the community see your face and hear your voice

> > include nutrition in your treatment plan

> > make sure your clinic has good feng-shui

> > know how to explain how acupuncture works from both traditional/

> > bio-medical

> > perspectives

> > be involved in the state and national acupuncture organizations

> > take classes in practical aspects of the medicine, you can use right

now

> > teach classes in the community: TCM schools etc.

> > tell people what kind of things you can treat for them (service)

> > not just that you're an acupuncturist (they only think about sharp

> > needles)

> > but a holistic healer

> > for people who are afraid of needles, tell them you can start off with

> > acupressure

> > work with families... grandma, mama, kids, aunts, uncles, friends

> > stay positive

> > be a teacher, not a preacher

> > stick to what you're good at

> > have good visibility, signage at your clinic

> > when things work, it's not because of us, but because of the power of

the

> > medicine

> > remind people about their health... people forget quickly

> > teach people Qi-gong during the session

> > don't take too many or too long of vacations, people like consistency

> > take mini-vacations and stay passionate and energetic

> > wear professional but casual clothes

> > don't try to do everything in one treatment

> > make sure to see the patient at least once/ month, even if there's

> nothing

> > " wrong "

> > don't push to see the patient 3 times / week if they can't afford it

> > keep the rooms warm and comfortable.. 7 " heat lamp heads are better

than

> > 5 "

> > ones

> > have a fountain near the door

> > make sure the bathrooms are clean and stocked

> > make sure your breath doesn't stink and your finger nails are clipped

> > use needles that don't create sharp pain, but make sure the patient

feels

> > something

> > show the patient stretches and exercises they can do at home

> > set up a booth at a farmer's market

> > have a testimony book in the waiting room

> > don't advertise yourself, advertise your clinic and what you can do

for

> > them

> > schedule a period in the afternoon when you can enjoy your lunch and

take

>

> > a

> > nap if you need one

> > take public-speaking classes

> > practice writing with blogs, email letters, newsletters, articles in

> > newspapers

> > make sure to keep your family happy and part of the team

> > .....

> >

> >

> >

> >

> >

> >

> >

> >

> >

> >

> > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc <

> > gleblanc

<gleblanc%40turningpointonline.info>>

> wrote:

> >

> >>

> >>

> >> Hello all,

> >>

> >> I am new to the forum and have enjoyed reading the posts, allot of

> >> knowledge is connect here.

> >>

> >> I wanted to ask the forum what worked for people in starting and

> >> marketing your business; I have recently re-located my office and I

am

> >> hoping for some fresh ideas on how to kick start it.

> >>

> >> Thank you in advance

> >>

> >> Greg

> >>

> >>

> >

> >

> >

> > --

> > , L.Ac

> >

> > ""

> >

> >

> > www.tcmreview.com

> >

> >

> > [Non-text portions of this message have been removed]

> >

> >

> >

> > ---

>

> >

> > Subscribe to the free online journal for TCM at Times

 

> > http://www.chinesemedicinetimes.com

> >

> > Help build the world's largest online encyclopedia for Chinese

medicine

> > and acupuncture, click,

> http://www.chinesemedicinetimes.com/wiki/CMTpedia

> >

> >

> > and

> adjust

> > accordingly.

> >

> > Messages are the property of the author. Any duplication outside the

> group

> > requires prior permission from the author.

> >

> > Please consider the environment and only print this message if

absolutely

>

> > necessary.

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Share on other sites

I am about ready to hire and independent contractor.  I have been talking about

it for over a year and suddenly someone presented themselves.  I didn't even

advertise.  So now I have to get serious.

 

 

 

Any advice on this would be greatly appreciated.

 

 

 

One question comes to mind:  How do I pay them?

 

 

 

Does the patient write the check to me, then I give a percent to the independent

contractor.

 

 or Do they write the check to him and  then he gives me a percentage?

 

What is your typical percentage to pay them.  I am going to train them and

market to get them patients.

 

 

 

Insurance is another issue.  Neither of us are providers.  I may hire a biller

to submit bills.  The bills should be submitted for us each indivdually - again

can they pay me?.  If we were providers, he would need his own credientialing

and so would I.  How could it fall under me and then I pay him.  I know this

is confusing.  I just don't understand the language.

 

 

 

Anne

 

 

 

 

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" Marnie McCurdy " <marnieeastwestsf

" Traditional "

<Chinese Medicine >

Friday, February 12, 2010 11:55:51 PM GMT -05:00 US/Canada Eastern

Re: Re: Marketing

 

 

 

 

 

 

John,

I admire the time you take to reply to posts. That was such a nice,

comprehensive list of advice in starting a new clinic and marketing.

 

Marnie R. McCurdy, L.Ac.

 

East-West Integrative Medicine Clinic

605 Chenery St.  Suite C

San Francisco, Ca  94131

 

ofc. 415.585.1990

cel. 415.987.7578

 

www.eastwestsf.com

http://www.facebook.com/home.php?#

!/pages/San-Francisco-CA/East-West-SF/259145138744?ref=ts

find us on Facebook under East-West SF

 

--- On Fri, 2/12/10, < johnkokko > wrote:

 

< johnkokko >

Re: Re: Marketing

Chinese Medicine

Friday, February 12, 2010, 12:03 PM

 

Angela,

I didn't say " don't take insurance " .. some people do really well with that.

I think people just really come because of you, your personality, your

skills, results...

especially in a city where there are a lot of practitioners.

Maybe we can say, " just be true to yourself and stay passionate "

 

K

 

On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. <

angelapfa > wrote:

 

>

>

> There are many types of marketing that can be successful, you need to find

> what is the best match for you.

> In my town someone has a hugely successful practice by being the low price

> leader, it really depends on who you want to be professionally.

> I recommend the opposite of John:

> Advertise!

> Take insurance.

> Advertise that you take insurance!

>

> Regards,

> Angela Pfaffenberger, Ph.D.

>

> angelapfa <angelapfa%40comcast.net>

>

> www.InnerhealthSalem.com

>

> Phone: 503 364 3022

>

> -

> " " < johnkokko <johnkokko%40gmail.com>>

> < Chinese Medicine

<Chinese Medicine%40>

> >

> Friday, February 12, 2010 2:21 AM

> Re: Re: Marketing

>

> > make your own website : www.wix.com

> > business cards : on the back, leave a space for the next appointment time

> > and write " we appreciate your referrals "

> > rely on word-of-mouth, not passive advertising (ads etc)

> > referred patients last longer than walk-ins

> > specialize in something you have confidence and experience in

> > location, location, location

> > parking, parking, parking

> > available hours (early and after work for professionals)

> > do custom herbs (anyone can give pills or find pills online)

> > make sure do some bodywork, people like contact

> > work with other professionals (get a referral network)

> > focus on the patients, not the money

> > work with your community

> > keep abreast on news and sports and have a sense of humor.. smile

> > don't burn out... get treatments for yourself

> > let the community see your face and hear your voice

> > include nutrition in your treatment plan

> > make sure your clinic has good feng-shui

> > know how to explain how acupuncture works from both traditional/

> > bio-medical

> > perspectives

> > be involved in the state and national acupuncture organizations

> > take classes in practical aspects of the medicine, you can use right now

> > teach classes in the community: TCM schools etc.

> > tell people what kind of things you can treat for them (service)

> > not just that you're an acupuncturist (they only think about sharp

> > needles)

> > but a holistic healer

> > for people who are afraid of needles, tell them you can start off with

> > acupressure

> > work with families... grandma, mama, kids, aunts, uncles, friends

> > stay positive

> > be a teacher, not a preacher

> > stick to what you're good at

> > have good visibility, signage at your clinic

> > when things work, it's not because of us, but because of the power of the

> > medicine

> > remind people about their health... people forget quickly

> > teach people Qi-gong during the session

> > don't take too many or too long of vacations, people like consistency

> > take mini-vacations and stay passionate and energetic

> > wear professional but casual clothes

> > don't try to do everything in one treatment

> > make sure to see the patient at least once/ month, even if there's

> nothing

> > " wrong "

> > don't push to see the patient 3 times / week if they can't afford it

> > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than

> > 5 "

> > ones

> > have a fountain near the door

> > make sure the bathrooms are clean and stocked

> > make sure your breath doesn't stink and your finger nails are clipped

> > use needles that don't create sharp pain, but make sure the patient feels

> > something

> > show the patient stretches and exercises they can do at home

> > set up a booth at a farmer's market

> > have a testimony book in the waiting room

> > don't advertise yourself, advertise your clinic and what you can do for

> > them

> > schedule a period in the afternoon when you can enjoy your lunch and take

>

> > a

> > nap if you need one

> > take public-speaking classes

> > practice writing with blogs, email letters, newsletters, articles in

> > newspapers

> > make sure to keep your family happy and part of the team

> > .....

> >

> >

> >

> >

> >

> >

> >

> >

> >

> >

> > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc <

> > gleblanc <gleblanc%40turningpointonline.info>>

> wrote:

> >

> >>

> >>

> >> Hello all,

> >>

> >> I am new to the forum and have enjoyed reading the posts, allot of

> >> knowledge is connect here.

> >>

> >> I wanted to ask the forum what worked for people in starting and

> >> marketing your business; I have recently re-located my office and I am

> >> hoping for some fresh ideas on how to kick start it.

> >>

> >> Thank you in advance

> >>

> >> Greg

> >>

> >>

> >

> >

> >

> > --

> >

> >

> > ""

> >

> >

> > www.tcmreview.com

> >

> >

> >

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Share on other sites

I would suggest you read the 20 pint IRS criteria for Independent contractors

and then consider that they are rentors. I was told to think of it like a

barber. They run their own business, pay their own rent and bill for their own

services. They do not pay percent, that is an associate or employee. The IRS

has stepped up invetigation and enforcement of this designation, as many

businesses are trying to avoid paying taxes when they try to file this way.

Also look at Dr. Kevin McNamee DC/LAc article at Acupuncturetoday.com in their

archives for an article that lays out Independent contractor vs employee and

gives several criteria for each. Please note in this article that you cannot

pick and choose from each side of the columns. Also check you state laws for

fee splitting, which usually shows up in this type of discussion. It is illegal

in many states. Let me know if you have anymore questions.

 

Michael W. Bowser, DC, LAc

 

 

 

 

 

 

 

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 20:35:35 +0000

Re: Independent Contractor

 

 

 

 

 

 

 

I am about ready to hire and independent contractor. I have been talking about

it for over a year and suddenly someone presented themselves. I didn't even

advertise. So now I have to get serious.

 

Any advice on this would be greatly appreciated.

 

One question comes to mind: How do I pay them?

 

Does the patient write the check to me, then I give a percent to the independent

contractor.

 

or Do they write the check to him and then he gives me a percentage?

 

What is your typical percentage to pay them. I am going to train them and

market to get them patients.

 

Insurance is another issue. Neither of us are providers. I may hire a biller

to submit bills. The bills should be submitted for us each indivdually - again

can they pay me?. If we were providers, he would need his own credientialing

and so would I. How could it fall under me and then I pay him. I know this is

confusing. I just don't understand the language.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" Marnie McCurdy " <marnieeastwestsf

" Traditional "

<Chinese Medicine >

Friday, February 12, 2010 11:55:51 PM GMT -05:00 US/Canada Eastern

Re: Re: Marketing

 

 

 

John,

I admire the time you take to reply to posts. That was such a nice,

comprehensive list of advice in starting a new clinic and marketing.

 

Marnie R. McCurdy, L.Ac.

 

East-West Integrative Medicine Clinic

605 Chenery St. Suite C

San Francisco, Ca 94131

 

ofc. 415.585.1990

cel. 415.987.7578

 

www.eastwestsf.com

http://www.facebook.com/home.php?#

!/pages/San-Francisco-CA/East-West-SF/259145138744?ref=ts

find us on Facebook under East-West SF

 

--- On Fri, 2/12/10, < johnkokko > wrote:

 

< johnkokko >

Re: Re: Marketing

Chinese Medicine

Friday, February 12, 2010, 12:03 PM

 

Angela,

I didn't say " don't take insurance " .. some people do really well with that.

I think people just really come because of you, your personality, your

skills, results...

especially in a city where there are a lot of practitioners.

Maybe we can say, " just be true to yourself and stay passionate "

 

K

 

On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. <

angelapfa > wrote:

 

>

>

> There are many types of marketing that can be successful, you need to find

> what is the best match for you.

> In my town someone has a hugely successful practice by being the low price

> leader, it really depends on who you want to be professionally.

> I recommend the opposite of John:

> Advertise!

> Take insurance.

> Advertise that you take insurance!

>

> Regards,

> Angela Pfaffenberger, Ph.D.

>

> angelapfa <angelapfa%40comcast.net>

>

> www.InnerhealthSalem.com

>

> Phone: 503 364 3022

>

> -

> " " < johnkokko <johnkokko%40gmail.com>>

> < Chinese Medicine

<Chinese Medicine%40>

> >

> Friday, February 12, 2010 2:21 AM

> Re: Re: Marketing

>

> > make your own website : www.wix.com

> > business cards : on the back, leave a space for the next appointment time

> > and write " we appreciate your referrals "

> > rely on word-of-mouth, not passive advertising (ads etc)

> > referred patients last longer than walk-ins

> > specialize in something you have confidence and experience in

> > location, location, location

> > parking, parking, parking

> > available hours (early and after work for professionals)

> > do custom herbs (anyone can give pills or find pills online)

> > make sure do some bodywork, people like contact

> > work with other professionals (get a referral network)

> > focus on the patients, not the money

> > work with your community

> > keep abreast on news and sports and have a sense of humor.. smile

> > don't burn out... get treatments for yourself

> > let the community see your face and hear your voice

> > include nutrition in your treatment plan

> > make sure your clinic has good feng-shui

> > know how to explain how acupuncture works from both traditional/

> > bio-medical

> > perspectives

> > be involved in the state and national acupuncture organizations

> > take classes in practical aspects of the medicine, you can use right now

> > teach classes in the community: TCM schools etc.

> > tell people what kind of things you can treat for them (service)

> > not just that you're an acupuncturist (they only think about sharp

> > needles)

> > but a holistic healer

> > for people who are afraid of needles, tell them you can start off with

> > acupressure

> > work with families... grandma, mama, kids, aunts, uncles, friends

> > stay positive

> > be a teacher, not a preacher

> > stick to what you're good at

> > have good visibility, signage at your clinic

> > when things work, it's not because of us, but because of the power of the

> > medicine

> > remind people about their health... people forget quickly

> > teach people Qi-gong during the session

> > don't take too many or too long of vacations, people like consistency

> > take mini-vacations and stay passionate and energetic

> > wear professional but casual clothes

> > don't try to do everything in one treatment

> > make sure to see the patient at least once/ month, even if there's

> nothing

> > " wrong "

> > don't push to see the patient 3 times / week if they can't afford it

> > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than

> > 5 "

> > ones

> > have a fountain near the door

> > make sure the bathrooms are clean and stocked

> > make sure your breath doesn't stink and your finger nails are clipped

> > use needles that don't create sharp pain, but make sure the patient feels

> > something

> > show the patient stretches and exercises they can do at home

> > set up a booth at a farmer's market

> > have a testimony book in the waiting room

> > don't advertise yourself, advertise your clinic and what you can do for

> > them

> > schedule a period in the afternoon when you can enjoy your lunch and take

>

> > a

> > nap if you need one

> > take public-speaking classes

> > practice writing with blogs, email letters, newsletters, articles in

> > newspapers

> > make sure to keep your family happy and part of the team

> > .....

> >

> >

> >

> >

> >

> >

> >

> >

> >

> >

> > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc <

> > gleblanc <gleblanc%40turningpointonline.info>>

> wrote:

> >

> >>

> >>

> >> Hello all,

> >>

> >> I am new to the forum and have enjoyed reading the posts, allot of

> >> knowledge is connect here.

> >>

> >> I wanted to ask the forum what worked for people in starting and

> >> marketing your business; I have recently re-located my office and I am

> >> hoping for some fresh ideas on how to kick start it.

> >>

> >> Thank you in advance

> >>

> >> Greg

> >>

> >>

> >

> >

> >

> > --

> >

> >

> > ""

> >

> >

> > www.tcmreview.com

> >

> >

> >

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Share on other sites

Funny, my accountant told me to start this way.  He is usually pretty

conservative.

 

 

 

Thanks for your input, though, Mike.

 

 

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" mike Bowser " <naturaldoc1

" traditional chinese medicine "

<Chinese Traditional Medicine >

Monday, February 15, 2010 4:35:39 PM GMT -05:00 US/Canada Eastern

RE: Independent Contractor

 

 

I would suggest you read the 20 pint IRS criteria for Independent contractors

and then consider that they are rentors.  I was told to think of it like a

barber.  They run their own business, pay their own rent and bill for their own

services.  They do not pay percent, that is an associate or employee.  The IRS

has stepped up invetigation and enforcement of this designation, as many

businesses are trying to avoid paying taxes when they try to file this way.

 Also look at Dr. Kevin McNamee DC/LAc article at Acupuncturetoday.com in their

archives for an article that lays out Independent contractor vs employee and

gives several criteria for each.  Please note in this article that you cannot

pick and choose from each side of the columns.  Also check you state laws for

fee splitting, which usually shows up in this type of discussion.  It is

illegal in many states.  Let me know if you have anymore questions.  

 

Michael W. Bowser, DC, LAc

 

 

 

 

 

 

 

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 20:35:35 +0000

Re: Independent Contractor

 

  

 

 

 

 

 

I am about ready to hire and independent contractor.  I have been talking about

it for over a year and suddenly someone presented themselves.  I didn't even

advertise.  So now I have to get serious.

 

Any advice on this would be greatly appreciated.

 

One question comes to mind:  How do I pay them?

 

Does the patient write the check to me, then I give a percent to the independent

contractor.

 

 or Do they write the check to him and  then he gives me a percentage?

 

What is your typical percentage to pay them.  I am going to train them and

market to get them patients.

 

Insurance is another issue.  Neither of us are providers.  I may hire a biller

to submit bills.  The bills should be submitted for us each indivdually - again

can they pay me?.  If we were providers, he would need his own credientialing

and so would I.  How could it fall under me and then I pay him.  I know this

is confusing.  I just don't understand the language.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" Marnie McCurdy " <marnieeastwestsf

" Traditional "

<Chinese Medicine >

Friday, February 12, 2010 11:55:51 PM GMT -05:00 US/Canada Eastern

Re: Re: Marketing

 

  

 

John,

I admire the time you take to reply to posts. That was such a nice,

comprehensive list of advice in starting a new clinic and marketing.

 

Marnie R. McCurdy, L.Ac.

 

East-West Integrative Medicine Clinic

605 Chenery St.  Suite C

San Francisco, Ca  94131

 

ofc. 415.585.1990

cel. 415.987.7578

 

www.eastwestsf.com

http://www.facebook.com/home.php?#

!/pages/San-Francisco-CA/East-West-SF/259145138744?ref=ts

find us on Facebook under East-West SF

 

--- On Fri, 2/12/10, < johnkokko > wrote:

 

< johnkokko >

Re: Re: Marketing

Chinese Medicine

Friday, February 12, 2010, 12:03 PM

 

Angela,

I didn't say " don't take insurance " .. some people do really well with that.

I think people just really come because of you, your personality, your

skills, results...

especially in a city where there are a lot of practitioners.

Maybe we can say, " just be true to yourself and stay passionate "

 

K

 

On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. <

angelapfa > wrote:

 

>

>

> There are many types of marketing that can be successful, you need to find

> what is the best match for you.

> In my town someone has a hugely successful practice by being the low price

> leader, it really depends on who you want to be professionally.

> I recommend the opposite of John:

> Advertise!

> Take insurance.

> Advertise that you take insurance!

>

> Regards,

> Angela Pfaffenberger, Ph.D.

>

> angelapfa <angelapfa%40comcast.net>

>

> www.InnerhealthSalem.com

>

> Phone: 503 364 3022

>

> -

> " " < johnkokko <johnkokko%40gmail.com>>

> < Chinese Medicine

<Chinese Medicine%40>

> >

> Friday, February 12, 2010 2:21 AM

> Re: Re: Marketing

>

> > make your own website : www.wix.com

> > business cards : on the back, leave a space for the next appointment time

> > and write " we appreciate your referrals "

> > rely on word-of-mouth, not passive advertising (ads etc)

> > referred patients last longer than walk-ins

> > specialize in something you have confidence and experience in

> > location, location, location

> > parking, parking, parking

> > available hours (early and after work for professionals)

> > do custom herbs (anyone can give pills or find pills online)

> > make sure do some bodywork, people like contact

> > work with other professionals (get a referral network)

> > focus on the patients, not the money

> > work with your community

> > keep abreast on news and sports and have a sense of humor.. smile

> > don't burn out... get treatments for yourself

> > let the community see your face and hear your voice

> > include nutrition in your treatment plan

> > make sure your clinic has good feng-shui

> > know how to explain how acupuncture works from both traditional/

> > bio-medical

> > perspectives

> > be involved in the state and national acupuncture organizations

> > take classes in practical aspects of the medicine, you can use right now

> > teach classes in the community: TCM schools etc.

> > tell people what kind of things you can treat for them (service)

> > not just that you're an acupuncturist (they only think about sharp

> > needles)

> > but a holistic healer

> > for people who are afraid of needles, tell them you can start off with

> > acupressure

> > work with families... grandma, mama, kids, aunts, uncles, friends

> > stay positive

> > be a teacher, not a preacher

> > stick to what you're good at

> > have good visibility, signage at your clinic

> > when things work, it's not because of us, but because of the power of the

> > medicine

> > remind people about their health... people forget quickly

> > teach people Qi-gong during the session

> > don't take too many or too long of vacations, people like consistency

> > take mini-vacations and stay passionate and energetic

> > wear professional but casual clothes

> > don't try to do everything in one treatment

> > make sure to see the patient at least once/ month, even if there's

> nothing

> > " wrong "

> > don't push to see the patient 3 times / week if they can't afford it

> > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than

> > 5 "

> > ones

> > have a fountain near the door

> > make sure the bathrooms are clean and stocked

> > make sure your breath doesn't stink and your finger nails are clipped

> > use needles that don't create sharp pain, but make sure the patient feels

> > something

> > show the patient stretches and exercises they can do at home

> > set up a booth at a farmer's market

> > have a testimony book in the waiting room

> > don't advertise yourself, advertise your clinic and what you can do for

> > them

> > schedule a period in the afternoon when you can enjoy your lunch and take

>

> > a

> > nap if you need one

> > take public-speaking classes

> > practice writing with blogs, email letters, newsletters, articles in

> > newspapers

> > make sure to keep your family happy and part of the team

> > .....

> >

> >

> >

> >

> >

> >

> >

> >

> >

> >

> > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc <

> > gleblanc <gleblanc%40turningpointonline.info>>

> wrote:

> >

> >>

> >>

> >> Hello all,

> >>

> >> I am new to the forum and have enjoyed reading the posts, allot of

> >> knowledge is connect here.

> >>

> >> I wanted to ask the forum what worked for people in starting and

> >> marketing your business; I have recently re-located my office and I am

> >> hoping for some fresh ideas on how to kick start it.

> >>

> >> Thank you in advance

> >>

> >> Greg

> >>

> >>

> >

> >

> >

> > --

> >

> >

> > ""

> >

> >

> > www.tcmreview.com

> >

> >

> >

Link to comment
Share on other sites

Anne,

 

 

 

My instructor on this stuff, also an attorney, made mention many times that

legal type advice should not come from an accountant but only an attorney. Did

you check out the AT article yet?

 

Michael W. Bowser, DC, LAc

 

 

 

 

 

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 21:45:29 +0000

Re: Independent Contractor

 

 

 

 

 

 

 

Funny, my accountant told me to start this way. He is usually pretty

conservative.

 

Thanks for your input, though, Mike.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" mike Bowser " <naturaldoc1

" traditional chinese medicine "

<Chinese Traditional Medicine >

Monday, February 15, 2010 4:35:39 PM GMT -05:00 US/Canada Eastern

RE: Independent Contractor

 

I would suggest you read the 20 pint IRS criteria for Independent contractors

and then consider that they are rentors. I was told to think of it like a

barber. They run their own business, pay their own rent and bill for their own

services. They do not pay percent, that is an associate or employee. The IRS

has stepped up invetigation and enforcement of this designation, as many

businesses are trying to avoid paying taxes when they try to file this way.

Also look at Dr. Kevin McNamee DC/LAc article at Acupuncturetoday.com in their

archives for an article that lays out Independent contractor vs employee and

gives several criteria for each. Please note in this article that you cannot

pick and choose from each side of the columns. Also check you state laws for

fee splitting, which usually shows up in this type of discussion. It is illegal

in many states. Let me know if you have anymore questions.

 

Michael W. Bowser, DC, LAc

 

 

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 20:35:35 +0000

Re: Independent Contractor

 

 

 

I am about ready to hire and independent contractor. I have been talking about

it for over a year and suddenly someone presented themselves. I didn't even

advertise. So now I have to get serious.

 

Any advice on this would be greatly appreciated.

 

One question comes to mind: How do I pay them?

 

Does the patient write the check to me, then I give a percent to the independent

contractor.

 

or Do they write the check to him and then he gives me a percentage?

 

What is your typical percentage to pay them. I am going to train them and

market to get them patients.

 

Insurance is another issue. Neither of us are providers. I may hire a biller

to submit bills. The bills should be submitted for us each indivdually - again

can they pay me?. If we were providers, he would need his own credientialing

and so would I. How could it fall under me and then I pay him. I know this is

confusing. I just don't understand the language.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" Marnie McCurdy " <marnieeastwestsf

" Traditional "

<Chinese Medicine >

Friday, February 12, 2010 11:55:51 PM GMT -05:00 US/Canada Eastern

Re: Re: Marketing

 

 

 

John,

I admire the time you take to reply to posts. That was such a nice,

comprehensive list of advice in starting a new clinic and marketing.

 

Marnie R. McCurdy, L.Ac.

 

East-West Integrative Medicine Clinic

605 Chenery St. Suite C

San Francisco, Ca 94131

 

ofc. 415.585.1990

cel. 415.987.7578

 

www.eastwestsf.com

http://www.facebook.com/home.php?#

!/pages/San-Francisco-CA/East-West-SF/259145138744?ref=ts

find us on Facebook under East-West SF

 

--- On Fri, 2/12/10, < johnkokko > wrote:

 

< johnkokko >

Re: Re: Marketing

Chinese Medicine

Friday, February 12, 2010, 12:03 PM

 

Angela,

I didn't say " don't take insurance " .. some people do really well with that.

I think people just really come because of you, your personality, your

skills, results...

especially in a city where there are a lot of practitioners.

Maybe we can say, " just be true to yourself and stay passionate "

 

K

 

On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. <

angelapfa > wrote:

 

>

>

> There are many types of marketing that can be successful, you need to find

> what is the best match for you.

> In my town someone has a hugely successful practice by being the low price

> leader, it really depends on who you want to be professionally.

> I recommend the opposite of John:

> Advertise!

> Take insurance.

> Advertise that you take insurance!

>

> Regards,

> Angela Pfaffenberger, Ph.D.

>

> angelapfa <angelapfa%40comcast.net>

>

> www.InnerhealthSalem.com

>

> Phone: 503 364 3022

>

> -

> " " < johnkokko <johnkokko%40gmail.com>>

> < Chinese Medicine

<Chinese Medicine%40>

> >

> Friday, February 12, 2010 2:21 AM

> Re: Re: Marketing

>

> > make your own website : www.wix.com

> > business cards : on the back, leave a space for the next appointment time

> > and write " we appreciate your referrals "

> > rely on word-of-mouth, not passive advertising (ads etc)

> > referred patients last longer than walk-ins

> > specialize in something you have confidence and experience in

> > location, location, location

> > parking, parking, parking

> > available hours (early and after work for professionals)

> > do custom herbs (anyone can give pills or find pills online)

> > make sure do some bodywork, people like contact

> > work with other professionals (get a referral network)

> > focus on the patients, not the money

> > work with your community

> > keep abreast on news and sports and have a sense of humor.. smile

> > don't burn out... get treatments for yourself

> > let the community see your face and hear your voice

> > include nutrition in your treatment plan

> > make sure your clinic has good feng-shui

> > know how to explain how acupuncture works from both traditional/

> > bio-medical

> > perspectives

> > be involved in the state and national acupuncture organizations

> > take classes in practical aspects of the medicine, you can use right now

> > teach classes in the community: TCM schools etc.

> > tell people what kind of things you can treat for them (service)

> > not just that you're an acupuncturist (they only think about sharp

> > needles)

> > but a holistic healer

> > for people who are afraid of needles, tell them you can start off with

> > acupressure

> > work with families... grandma, mama, kids, aunts, uncles, friends

> > stay positive

> > be a teacher, not a preacher

> > stick to what you're good at

> > have good visibility, signage at your clinic

> > when things work, it's not because of us, but because of the power of the

> > medicine

> > remind people about their health... people forget quickly

> > teach people Qi-gong during the session

> > don't take too many or too long of vacations, people like consistency

> > take mini-vacations and stay passionate and energetic

> > wear professional but casual clothes

> > don't try to do everything in one treatment

> > make sure to see the patient at least once/ month, even if there's

> nothing

> > " wrong "

> > don't push to see the patient 3 times / week if they can't afford it

> > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than

> > 5 "

> > ones

> > have a fountain near the door

> > make sure the bathrooms are clean and stocked

> > make sure your breath doesn't stink and your finger nails are clipped

> > use needles that don't create sharp pain, but make sure the patient feels

> > something

> > show the patient stretches and exercises they can do at home

> > set up a booth at a farmer's market

> > have a testimony book in the waiting room

> > don't advertise yourself, advertise your clinic and what you can do for

> > them

> > schedule a period in the afternoon when you can enjoy your lunch and take

>

> > a

> > nap if you need one

> > take public-speaking classes

> > practice writing with blogs, email letters, newsletters, articles in

> > newspapers

> > make sure to keep your family happy and part of the team

> > .....

> >

> >

> >

> >

> >

> >

> >

> >

> >

> >

> > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc <

> > gleblanc <gleblanc%40turningpointonline.info>>

> wrote:

> >

> >>

> >>

> >> Hello all,

> >>

> >> I am new to the forum and have enjoyed reading the posts, allot of

> >> knowledge is connect here.

> >>

> >> I wanted to ask the forum what worked for people in starting and

> >> marketing your business; I have recently re-located my office and I am

> >> hoping for some fresh ideas on how to kick start it.

> >>

> >> Thank you in advance

> >>

> >> Greg

> >>

> >>

> >

> >

> >

> > --

> >

> >

> > ""

> >

> >

> > www.tcmreview.com

> >

> >

> >

Link to comment
Share on other sites

I read it a while ago.  I will check it out again.

 

 

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" mike Bowser " <naturaldoc1

" traditional chinese medicine "

<Chinese Traditional Medicine >

Monday, February 15, 2010 5:20:25 PM GMT -05:00 US/Canada Eastern

RE: Independent Contractor

 

 

Anne,

 

 

 

My instructor on this stuff, also an attorney, made mention many times that

legal type advice should not come from an accountant but only an attorney.  Did

you check out the AT article yet?

 

Michael W. Bowser, DC, LAc

 

 

 

 

 

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 21:45:29 +0000

Re: Independent Contractor

 

  

 

 

 

 

 

Funny, my accountant told me to start this way.  He is usually pretty

conservative.

 

Thanks for your input, though, Mike.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" mike Bowser " <naturaldoc1

" traditional chinese medicine "

<Chinese Traditional Medicine >

Monday, February 15, 2010 4:35:39 PM GMT -05:00 US/Canada Eastern

RE: Independent Contractor

 

I would suggest you read the 20 pint IRS criteria for Independent contractors

and then consider that they are rentors.  I was told to think of it like a

barber.  They run their own business, pay their own rent and bill for their own

services.  They do not pay percent, that is an associate or employee.  The IRS

has stepped up invetigation and enforcement of this designation, as many

businesses are trying to avoid paying taxes when they try to file this way.

 Also look at Dr. Kevin McNamee DC/LAc article at Acupuncturetoday.com in their

archives for an article that lays out Independent contractor vs employee and

gives several criteria for each.  Please note in this article that you cannot

pick and choose from each side of the columns.  Also check you state laws for

fee splitting, which usually shows up in this type of discussion.  It is

illegal in many states.  Let me know if you have anymore questions.  

 

Michael W. Bowser, DC, LAc

 

  

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 20:35:35 +0000

Re: Independent Contractor

 

  

 

I am about ready to hire and independent contractor.  I have been talking about

it for over a year and suddenly someone presented themselves.  I didn't even

advertise.  So now I have to get serious.

 

Any advice on this would be greatly appreciated.

 

One question comes to mind:  How do I pay them?

 

Does the patient write the check to me, then I give a percent to the independent

contractor.

 

 or Do they write the check to him and  then he gives me a percentage?

 

What is your typical percentage to pay them.  I am going to train them and

market to get them patients.

 

Insurance is another issue.  Neither of us are providers.  I may hire a biller

to submit bills.  The bills should be submitted for us each indivdually - again

can they pay me?.  If we were providers, he would need his own credientialing

and so would I.  How could it fall under me and then I pay him.  I know this

is confusing.  I just don't understand the language.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" Marnie McCurdy " <marnieeastwestsf

" Traditional "

<Chinese Medicine >

Friday, February 12, 2010 11:55:51 PM GMT -05:00 US/Canada Eastern

Re: Re: Marketing

 

  

 

John,

I admire the time you take to reply to posts. That was such a nice,

comprehensive list of advice in starting a new clinic and marketing.

 

Marnie R. McCurdy, L.Ac.

 

East-West Integrative Medicine Clinic

605 Chenery St.  Suite C

San Francisco, Ca  94131

 

ofc. 415.585.1990

cel. 415.987.7578

 

www.eastwestsf.com

http://www.facebook.com/home.php?#

!/pages/San-Francisco-CA/East-West-SF/259145138744?ref=ts

find us on Facebook under East-West SF

 

--- On Fri, 2/12/10, < johnkokko > wrote:

 

< johnkokko >

Re: Re: Marketing

Chinese Medicine

Friday, February 12, 2010, 12:03 PM

 

Angela,

I didn't say " don't take insurance " .. some people do really well with that.

I think people just really come because of you, your personality, your

skills, results...

especially in a city where there are a lot of practitioners.

Maybe we can say, " just be true to yourself and stay passionate "

 

K

 

On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. <

angelapfa > wrote:

 

>

>

> There are many types of marketing that can be successful, you need to find

> what is the best match for you.

> In my town someone has a hugely successful practice by being the low price

> leader, it really depends on who you want to be professionally.

> I recommend the opposite of John:

> Advertise!

> Take insurance.

> Advertise that you take insurance!

>

> Regards,

> Angela Pfaffenberger, Ph.D.

>

> angelapfa <angelapfa%40comcast.net>

>

> www.InnerhealthSalem.com

>

> Phone: 503 364 3022

>

> -

> " " < johnkokko <johnkokko%40gmail.com>>

> < Chinese Medicine

<Chinese Medicine%40>

> >

> Friday, February 12, 2010 2:21 AM

> Re: Re: Marketing

>

> > make your own website : www.wix.com

> > business cards : on the back, leave a space for the next appointment time

> > and write " we appreciate your referrals "

> > rely on word-of-mouth, not passive advertising (ads etc)

> > referred patients last longer than walk-ins

> > specialize in something you have confidence and experience in

> > location, location, location

> > parking, parking, parking

> > available hours (early and after work for professionals)

> > do custom herbs (anyone can give pills or find pills online)

> > make sure do some bodywork, people like contact

> > work with other professionals (get a referral network)

> > focus on the patients, not the money

> > work with your community

> > keep abreast on news and sports and have a sense of humor.. smile

> > don't burn out... get treatments for yourself

> > let the community see your face and hear your voice

> > include nutrition in your treatment plan

> > make sure your clinic has good feng-shui

> > know how to explain how acupuncture works from both traditional/

> > bio-medical

> > perspectives

> > be involved in the state and national acupuncture organizations

> > take classes in practical aspects of the medicine, you can use right now

> > teach classes in the community: TCM schools etc.

> > tell people what kind of things you can treat for them (service)

> > not just that you're an acupuncturist (they only think about sharp

> > needles)

> > but a holistic healer

> > for people who are afraid of needles, tell them you can start off with

> > acupressure

> > work with families... grandma, mama, kids, aunts, uncles, friends

> > stay positive

> > be a teacher, not a preacher

> > stick to what you're good at

> > have good visibility, signage at your clinic

> > when things work, it's not because of us, but because of the power of the

> > medicine

> > remind people about their health... people forget quickly

> > teach people Qi-gong during the session

> > don't take too many or too long of vacations, people like consistency

> > take mini-vacations and stay passionate and energetic

> > wear professional but casual clothes

> > don't try to do everything in one treatment

> > make sure to see the patient at least once/ month, even if there's

> nothing

> > " wrong "

> > don't push to see the patient 3 times / week if they can't afford it

> > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than

> > 5 "

> > ones

> > have a fountain near the door

> > make sure the bathrooms are clean and stocked

> > make sure your breath doesn't stink and your finger nails are clipped

> > use needles that don't create sharp pain, but make sure the patient feels

> > something

> > show the patient stretches and exercises they can do at home

> > set up a booth at a farmer's market

> > have a testimony book in the waiting room

> > don't advertise yourself, advertise your clinic and what you can do for

> > them

> > schedule a period in the afternoon when you can enjoy your lunch and take

>

> > a

> > nap if you need one

> > take public-speaking classes

> > practice writing with blogs, email letters, newsletters, articles in

> > newspapers

> > make sure to keep your family happy and part of the team

> > .....

> >

> >

> >

> >

> >

> >

> >

> >

> >

> >

> > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc <

> > gleblanc <gleblanc%40turningpointonline.info>>

> wrote:

> >

> >>

> >>

> >> Hello all,

> >>

> >> I am new to the forum and have enjoyed reading the posts, allot of

> >> knowledge is connect here.

> >>

> >> I wanted to ask the forum what worked for people in starting and

> >> marketing your business; I have recently re-located my office and I am

> >> hoping for some fresh ideas on how to kick start it.

> >>

> >> Thank you in advance

> >>

> >> Greg

> >>

> >>

> >

> >

> >

> > --

> >

> >

> > ""

> >

> >

> > www.tcmreview.com

> >

> >

> >

Link to comment
Share on other sites

If I were you, I would hire a lawyer and not use this forum for this kind of

advice. Personally, I have a full-time lawyer on payroll and I use him often.

I also use him to manage my businesses. I sleep well at night.

 

 

 

Sincerely,

 

 

 

Dr. Donald J. Snow, Jr., D.A.O.M., MPH, L.Ac.

 

 

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 21:45:29 +0000

Re: Independent Contractor

 

 

 

 

 

 

 

Funny, my accountant told me to start this way. He is usually pretty

conservative.

 

Thanks for your input, though, Mike.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" mike Bowser " <naturaldoc1

" traditional chinese medicine "

<Chinese Traditional Medicine >

Monday, February 15, 2010 4:35:39 PM GMT -05:00 US/Canada Eastern

RE: Independent Contractor

 

I would suggest you read the 20 pint IRS criteria for Independent contractors

and then consider that they are rentors. I was told to think of it like a

barber. They run their own business, pay their own rent and bill for their own

services. They do not pay percent, that is an associate or employee. The IRS

has stepped up invetigation and enforcement of this designation, as many

businesses are trying to avoid paying taxes when they try to file this way.

Also look at Dr. Kevin McNamee DC/LAc article at Acupuncturetoday.com in their

archives for an article that lays out Independent contractor vs employee and

gives several criteria for each. Please note in this article that you cannot

pick and choose from each side of the columns. Also check you state laws for

fee splitting, which usually shows up in this type of discussion. It is illegal

in many states. Let me know if you have anymore questions.

 

Michael W. Bowser, DC, LAc

 

 

 

Chinese Medicine

anne.crowley

Mon, 15 Feb 2010 20:35:35 +0000

Re: Independent Contractor

 

 

 

I am about ready to hire and independent contractor. I have been talking about

it for over a year and suddenly someone presented themselves. I didn't even

advertise. So now I have to get serious.

 

Any advice on this would be greatly appreciated.

 

One question comes to mind: How do I pay them?

 

Does the patient write the check to me, then I give a percent to the independent

contractor.

 

or Do they write the check to him and then he gives me a percentage?

 

What is your typical percentage to pay them. I am going to train them and

market to get them patients.

 

Insurance is another issue. Neither of us are providers. I may hire a biller

to submit bills. The bills should be submitted for us each indivdually - again

can they pay me?. If we were providers, he would need his own credientialing

and so would I. How could it fall under me and then I pay him. I know this is

confusing. I just don't understand the language.

 

Anne

 

Anne C. Crowley, L.Ac., Dipl.Ac.

www.LaPlataAcupuncture.com

 

-

" Marnie McCurdy " <marnieeastwestsf

" Traditional "

<Chinese Medicine >

Friday, February 12, 2010 11:55:51 PM GMT -05:00 US/Canada Eastern

Re: Re: Marketing

 

 

 

John,

I admire the time you take to reply to posts. That was such a nice,

comprehensive list of advice in starting a new clinic and marketing.

 

Marnie R. McCurdy, L.Ac.

 

East-West Integrative Medicine Clinic

605 Chenery St. Suite C

San Francisco, Ca 94131

 

ofc. 415.585.1990

cel. 415.987.7578

 

www.eastwestsf.com

http://www.facebook.com/home.php?#

!/pages/San-Francisco-CA/East-West-SF/259145138744?ref=ts

find us on Facebook under East-West SF

 

--- On Fri, 2/12/10, < johnkokko > wrote:

 

< johnkokko >

Re: Re: Marketing

Chinese Medicine

Friday, February 12, 2010, 12:03 PM

 

Angela,

I didn't say " don't take insurance " .. some people do really well with that.

I think people just really come because of you, your personality, your

skills, results...

especially in a city where there are a lot of practitioners.

Maybe we can say, " just be true to yourself and stay passionate "

 

K

 

On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. <

angelapfa > wrote:

 

>

>

> There are many types of marketing that can be successful, you need to find

> what is the best match for you.

> In my town someone has a hugely successful practice by being the low price

> leader, it really depends on who you want to be professionally.

> I recommend the opposite of John:

> Advertise!

> Take insurance.

> Advertise that you take insurance!

>

> Regards,

> Angela Pfaffenberger, Ph.D.

>

> angelapfa <angelapfa%40comcast.net>

>

> www.InnerhealthSalem.com

>

> Phone: 503 364 3022

>

> -

> " " < johnkokko <johnkokko%40gmail.com>>

> < Chinese Medicine

<Chinese Medicine%40>

> >

> Friday, February 12, 2010 2:21 AM

> Re: Re: Marketing

>

> > make your own website : www.wix.com

> > business cards : on the back, leave a space for the next appointment time

> > and write " we appreciate your referrals "

> > rely on word-of-mouth, not passive advertising (ads etc)

> > referred patients last longer than walk-ins

> > specialize in something you have confidence and experience in

> > location, location, location

> > parking, parking, parking

> > available hours (early and after work for professionals)

> > do custom herbs (anyone can give pills or find pills online)

> > make sure do some bodywork, people like contact

> > work with other professionals (get a referral network)

> > focus on the patients, not the money

> > work with your community

> > keep abreast on news and sports and have a sense of humor.. smile

> > don't burn out... get treatments for yourself

> > let the community see your face and hear your voice

> > include nutrition in your treatment plan

> > make sure your clinic has good feng-shui

> > know how to explain how acupuncture works from both traditional/

> > bio-medical

> > perspectives

> > be involved in the state and national acupuncture organizations

> > take classes in practical aspects of the medicine, you can use right now

> > teach classes in the community: TCM schools etc.

> > tell people what kind of things you can treat for them (service)

> > not just that you're an acupuncturist (they only think about sharp

> > needles)

> > but a holistic healer

> > for people who are afraid of needles, tell them you can start off with

> > acupressure

> > work with families... grandma, mama, kids, aunts, uncles, friends

> > stay positive

> > be a teacher, not a preacher

> > stick to what you're good at

> > have good visibility, signage at your clinic

> > when things work, it's not because of us, but because of the power of the

> > medicine

> > remind people about their health... people forget quickly

> > teach people Qi-gong during the session

> > don't take too many or too long of vacations, people like consistency

> > take mini-vacations and stay passionate and energetic

> > wear professional but casual clothes

> > don't try to do everything in one treatment

> > make sure to see the patient at least once/ month, even if there's

> nothing

> > " wrong "

> > don't push to see the patient 3 times / week if they can't afford it

> > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than

> > 5 "

> > ones

> > have a fountain near the door

> > make sure the bathrooms are clean and stocked

> > make sure your breath doesn't stink and your finger nails are clipped

> > use needles that don't create sharp pain, but make sure the patient feels

> > something

> > show the patient stretches and exercises they can do at home

> > set up a booth at a farmer's market

> > have a testimony book in the waiting room

> > don't advertise yourself, advertise your clinic and what you can do for

> > them

> > schedule a period in the afternoon when you can enjoy your lunch and take

>

> > a

> > nap if you need one

> > take public-speaking classes

> > practice writing with blogs, email letters, newsletters, articles in

> > newspapers

> > make sure to keep your family happy and part of the team

> > .....

> >

> >

> >

> >

> >

> >

> >

> >

> >

> >

> > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc <

> > gleblanc <gleblanc%40turningpointonline.info>>

> wrote:

> >

> >>

> >>

> >> Hello all,

> >>

> >> I am new to the forum and have enjoyed reading the posts, allot of

> >> knowledge is connect here.

> >>

> >> I wanted to ask the forum what worked for people in starting and

> >> marketing your business; I have recently re-located my office and I am

> >> hoping for some fresh ideas on how to kick start it.

> >>

> >> Thank you in advance

> >>

> >> Greg

> >>

> >>

> >

> >

> >

> > --

> >

> >

> > ""

> >

> >

> > www.tcmreview.com

> >

> >

> >

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