Guest guest Posted July 11, 2002 Report Share Posted July 11, 2002 Dear esteemed colleagues.... I'm starting to do some publicity/advertising for a speciality. Let's say, for example, hep c. In the middle of making cards, ads. I'm getting the feeling I'm trolling for people's misery. I really need to jump start my practice after beeing away and learning this stuff in Beijing. It's hard for me to balance being tasteful AND assertive of the benefits of my skills. Any thoughts? doug Quote Link to comment Share on other sites More sharing options...
Guest guest Posted July 11, 2002 Report Share Posted July 11, 2002 Doug, think of it as the glass which is half empty or half full. You're looking at the half empty view. The "misery" is there no matter what you're doing. Instead, you're offering them a solution, or at least some relief and hope; the glass is also half full. - Thursday, July 11, 2002 9:29 AM publicity Dear esteemed colleagues.... I'm starting to do somepublicity/advertising for a speciality. Let's say, for example, hep c.In the middle of making cards, ads. I'm getting the feeling I'mtrolling for people's misery. I really need to jump start my practiceafter beeing away and learning this stuff in Beijing. It's hard for meto balance being tasteful AND assertive of the benefits of my skills.Any thoughts?dougChinese Herbal Medicine, a voluntary organization of licensed healthcare practitioners, matriculated students and postgraduate academics specializing in Chinese Herbal Medicine, provides a variety of professional services, including board approved online continuing education. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted July 11, 2002 Report Share Posted July 11, 2002 You might want to consider Honora Lee Wolfe & Marilyn Allen's $100K Acupuncture Distance Learning program available from Blue Poppy. It deals with specializing and with marketing and advertising. You can also check out the companion Website for free: www.100Kacupuncture.com. There're some marketing tips there. Good luck & best wishes, Bob , wrote: > Dear esteemed colleagues.... I'm starting to do some > publicity/advertising for a speciality. Let's say, for example, hep c. > In the middle of making cards, ads. I'm getting the feeling I'm > trolling for people's misery. I really need to jump start my practice > after beeing away and learning this stuff in Beijing. It's hard for me > to balance being tasteful AND assertive of the benefits of my skills. > Any thoughts? > doug Quote Link to comment Share on other sites More sharing options...
Guest guest Posted July 11, 2002 Report Share Posted July 11, 2002 Doug, The way I'd approach it is an educational pamphlet or lecture series, to inform the public of the work the Chinese are doing with viral disorders such as Hep C, and the underlying CM theory to support it. I'd also advertise yourself as having a specialty in autoimmune and chronic disorders in CM, and explaining your recent training in such. On Thursday, July 11, 2002, at 09:29 AM, wrote: > Dear esteemed colleagues.... I'm starting to do some > publicity/advertising for a speciality. Let's say, for example, hep c. > In the middle of making cards, ads. I'm getting the feeling I'm > trolling for people's misery. I really need to jump start my practice > after beeing away and learning this stuff in Beijing. It's hard for me > to balance being tasteful AND assertive of the benefits of my skills. > Any thoughts? > doug > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted July 11, 2002 Report Share Posted July 11, 2002 I would like to add that Marilyn Allen is subperb! I am very fortunate to have had her as a teacher *S* and will be forever grateful for what I have learned from her! Teresa Hall - " pemachophel2001 " <pemachophel2001 Thursday, July 11, 2002 10:42 AM Re: publicity > You might want to consider Honora Lee Wolfe & Marilyn Allen's $100K > Acupuncture Distance Learning program available from Blue Poppy. It > deals with specializing and with marketing and advertising. You can > also check out the companion Website for free: > www.100Kacupuncture.com. There're some marketing tips there. > > Good luck & best wishes, > > Bob > > , wrote: > > Dear esteemed colleagues.... I'm starting to do some > > publicity/advertising for a speciality. Let's say, for example, hep > c. > > In the middle of making cards, ads. I'm getting the feeling I'm > > trolling for people's misery. I really need to jump start my > practice > > after beeing away and learning this stuff in Beijing. It's hard for > me > > to balance being tasteful AND assertive of the benefits of my > skills. > > Any thoughts? > > doug > > > > Chinese Herbal Medicine, a voluntary organization of licensed healthcare practitioners, matriculated students and postgraduate academics specializing in Chinese Herbal Medicine, provides a variety of professional services, including board approved online continuing education. > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted July 11, 2002 Report Share Posted July 11, 2002 In , wrote: > Dear esteemed colleagues.... I'm starting to do some publicity/advertising for a speciality. Let's say, for example, hep c. In the middle of making cards, ads. I'm getting the feeling I'm > trolling for people's misery. I really need to jump start my practice after beeing away and learning this stuff in Beijing. It's hard for me to balance being tasteful AND assertive of the benefits of my skills. > Any thoughts? Doug: If you have protocols that are effective and can show significant results in a reasonable time, there should be no issue of " trolling for people's misery. " Since word of mouth is the best promotion, one thing you may want to consider is to offer lectures and possibly a discount to a Hep C support group or hospital. Doing one or two would help promote strong word of mouth in this circle. Undoubtedly, there are many good and inexpensive ideas in books on marketing. Jim Ramholz Quote Link to comment Share on other sites More sharing options...
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