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What the pharmaceutical companies are doing for promotion

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July 22, 2002 in Ayurveda, Health and Wellbeing

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Posted July 22, 2002

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Posted July 22, 2002

Patient-focused drug campaigns may exploit data, invade privacy

A Florida case of Prozac by mail may be an extreme example, but many

physiciansfear it heralds the future of direct-to-consumer

pharmaceutical advertising.

http://www.ama-assn.org/sci-pubs/amnews/pick_02/hll10729.htm

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