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> One thought among many on this is; why is the temptation to over

> prescribe or overprice the products one sells, any different to the

> temptation to do the same with acupuncture treatments and herbal

> consultations?

 

I think yes. Public pricing effects those who have not yet decided to use

your services. Prescription prices effect those who have at least

temporarily committed to your services. Treatment prices are public

(people ask about cost when they select a clinician). Prescription prices

would be lest frequently questioned because fewer naive patients know that

there are secondary costs. Many services use secondary costs as the real

profit centers -- whether as scams or as legitimate sales following loss-

leaders and incentive prices.

 

Bob

 

bob Paradigm Publications

www.paradigm-pubs.com 44 Linden Street

Robert L. Felt Brookline MA 02445

617-738-4664

 

 

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