Guest guest Posted March 11, 2003 Report Share Posted March 11, 2003 > Brian, > I would urge you not to feed the frenzy associated with negative press > this person is looking for but rather to get this editor interested in > the many newsworthy positive outcomes that are commonly seen from use of > Chinese herbs. > Stephen Morrissey Actually, I don't think she was looking for negative press- I think that as health editor for a magazine that promotes incredibly skinny women, she was trying to figure out what herb her readers were most likely to abuse, or what lie supplement companies were likely to next foist upon them. I think she is looking out for the well-being of her readers. You're right, the positive angle is better- but I'm not sure her audience is the one out there looking for health. They're looking for beauty, love, acceptance, etc.. The kind of info you are suggesting would probably go better in Prevention, e.g., but they are heavy with M.D.'s and I'm not sure I can crack that nut- haven't tried yet. My motive is to get the good news about CM out there- and, to wit, I am trying to provide the media with solid information, hoping to forge relationships with them so that in the future they will listen to someone who knows. I don't pretend to have all the answers, but am willing to be a conduit. That's why I'm on CHA- connecting to the experts ;-) The connection with Glamour and ESPN mags was on their initiative- I sent out to hundreds of magazines. In getting the good news out there, you have to think of an angle that's newsworthy- it helps to have stats, new discoveries, etc.- but since CM is old, it's harder. I did a press release on a review I did of acupuncture research that included a lot of 2002 data.... If anyone has any ideas about how to make Chinese herbs newsworthy, please let me know. I have a large email list, and know how to write press releases! Thanks, B Brian Benjamin Carter Editor, The Pulse of Oriental Medicine Columnist, Acupuncture Today The PULSE of Oriental Medicine: Alternative Medicine You Can Understand http://www.pulsemed.org/ The General Public's Guide to Chinese Medicine since 1999... 8 Experts, 110+ Articles, 136,000+ readers.... Our free e-zine BEING WELL keeps you up to date with the latest greatest PULSE articles. Sign up NOW. Send a blank email to: beingwellnewsletter- Quote Link to comment Share on other sites More sharing options...
Guest guest Posted March 11, 2003 Report Share Posted March 11, 2003 Brian, CM may be old, but there are huge amounts of research being conducted and published in the PRC. There's all sorts of research that could be slanted to almost any segment of the media. But you have to read Chinese to get at this research. Just a fraction of the research I've read this last couple of weeks: Treating depression due to cancer with CM Treating alcohol-induced PN with CM Treating PVCs with CM Treating food allergies with CM Treating venereal warts with CM Treating hyperprolactinemia with CM Treating glucose resistance with CM The relationship between leptin, obesity and blood stasis Approximately 50 CM journals publish 40-60 articles per month in the PRC. There's literally a flood of new, news-worthy information coming out of China all the time. Bob , " Brian Carter " <bbcarter@p...> wrote: > > Brian, > > I would urge you not to feed the frenzy associated with negative press > > this person is looking for but rather to get this editor interested in > > the many newsworthy positive outcomes that are commonly seen from use of > > Chinese herbs. > > Stephen Morrissey > > Actually, I don't think she was looking for negative press- I think that > as health editor for a magazine that promotes incredibly skinny women, > she was trying to figure out what herb her readers were most likely to > abuse, or what lie supplement companies were likely to next foist upon > them. I think she is looking out for the well-being of her readers. You're > right, the positive angle is better- but I'm not sure her audience is the > one > out there looking for health. They're looking for beauty, love, acceptance, > etc.. The kind of info you are suggesting would probably go better in > Prevention, e.g., but they are heavy with M.D.'s and I'm not sure I can > crack that nut- haven't tried yet. > > My motive is to get the good news about CM out there- and, to wit, I am > trying to provide the media with solid information, hoping to forge > relationships > with them so that in the future they will listen to someone who knows. I > don't > pretend to have all the answers, but am willing to be a conduit. That's why > I'm on CHA- connecting to the experts ;-) The connection with Glamour and > ESPN mags was on their initiative- I sent out to hundreds of magazines. > > In getting the good news out there, you have to think of an angle that's > newsworthy- it helps to have stats, new discoveries, etc.- but since CM is > old, it's harder. I did a press release on a review I did of acupuncture > research > that included a lot of 2002 data.... > > If anyone has any ideas about how to make Chinese herbs newsworthy, > please let me know. I have a large email list, and know how to write press > releases! > > Thanks, > B > > > > > Brian Benjamin Carter > Editor, The Pulse of Oriental Medicine > Columnist, Acupuncture Today > > The PULSE of Oriental Medicine: > Alternative Medicine You Can Understand > http://www.pulsemed.org/ > > The General Public's Guide to Chinese > Medicine since 1999... 8 Experts, > 110+ Articles, 136,000+ readers.... > > Our free e-zine BEING WELL keeps > you up to date with the latest greatest > PULSE articles. > > Sign up NOW. Send a blank email to: > beingwellnewsletter-@t... > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted March 11, 2003 Report Share Posted March 11, 2003 Bob Flaws wrote: Brian, CM may be old, but there are huge amounts of research being conducted and published in the PRC. There's all sorts of research that could be slanted to almost any segment of the media. But you have to read Chinese to get at this research. Approximately 50 CM journals publish 40-60 articles per month in the PRC. There's literally a flood of new, news-worthy information coming out of China all the time. Bob: I don't read Chinese. Not sure what to do with this information (that there's a bunch of information I can't read). B Brian Benjamin Carter Editor, The Pulse of Oriental Medicine Columnist, Acupuncture Today The PULSE of Oriental Medicine: Alternative Medicine You Can Understand http://www.pulsemed.org/ The General Public's Guide to Chinese Medicine since 1999... 8 Experts, 110+ Articles, 136,000+ readers.... Our free e-zine BEING WELL keeps you up to date with the latest greatest PULSE articles. Sign up NOW. Send a blank email to: beingwellnewsletter- Quote Link to comment Share on other sites More sharing options...
Guest guest Posted March 16, 2003 Report Share Posted March 16, 2003 Brian, I'm definitely not up to speed in reading scientific literature in Chinese. But I work and live with people who read Chinese on the Internet every day ... particularly the scientific literature. My wife's laptop is so configured in Chinese that when we load new software all of the directions, configuration wizards and prompts get translated into Chinese characters. This of course drives the American tech support people nuts as we translate for them when they are trying to help us configure things. Anyway, there must be friends in your circle who are in the Chinese mode of looking at the Internet. Conduct your searches in their company. I do this all the time with my wife and with my colleagues at work. That's how I got the low down on aristolochic acid research that was done in China a decade before any of the 1990s papers from Germany or Japan which show up on my Medline searches. I've also gotten to read about ci wu jia, hong jing tian and jiao gu lan without having to get distracted by the plagiarized Russian "research" on these Chinese herbs. You may also find yourself learning more Chinese as you are forced to read along with your translator guide. Emmanuel Segmen - Brian Carter Tuesday, March 11, 2003 5:41 PM Re: CM Press Bob Flaws wrote:Brian,CM may be old, but there are huge amounts of research being conducted and published in the PRC. There's all sorts of research that could be slanted to almost any segment of the media. But you have to read Chinese to get at this research. Approximately 50 CM journals publish 40-60 articles per month in the PRC. There's literally a flood of new, news-worthy information coming out of China all the time.Bob:I don't read Chinese. Not sure what to do with this information (thatthere's a bunch of information I can't read).BBrian Benjamin CarterEditor, The Pulse of Oriental MedicineColumnist, Acupuncture TodayThe PULSE of Oriental Medicine:Alternative Medicine You Can Understandhttp://www.pulsemed.org/ Quote Link to comment Share on other sites More sharing options...
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