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One of my 3 jobs is my practice, which I have been building for only 4 years.

While I enjoy the variety of things I can do to make a living, and very little

routine in my lifestyle, I dislike everything marketing implies and much of what

it entails where the practice is concerned. I rely on one major source of M.D.

referral via a passive strategy of a waiting room display. Then I found an old

classmate was putting their personal brochures in this display, and removing my

own! It is a very nice three color brochure, however the bio states licensing

was gained two years before it really was (this individual graduated and took

the boards at the same time as I did, same school...). On top of asserting that

this person comes from a 'family who has practiced chinese medicine for

generations' this two year boost to practice credibility adds quite a new

element to the concept of 'snakeoil salesmanship' that we newcomers have to deal

with.

Todd's urging to bail, the difficult conflict of my identity versus

marketing/making money, the state of the law, the ethics of my specialty, the

disparity and social injustice of who affords my cash based services, etc etc

makes me think I made a big mistake declining an offer of full time research

analyst employment recently from one of my other jobs.

I find there is very little discussion of ethics in our field. any advice on

reading material regarding acupuncture + ethics or other search variations?

second, any referrals for a general TCM practitioner in the phoenix area?

Thanks in advance.

-pz

 

> For those who are dedicated to the field and want to see it develop

> into the future, this is the path to take, not the road of slick

> marketing tactics. If this profession goes down that slippery slope,

> not only will most folks end up broke anyway, but the credibility of

> the filed will be forever tarnished and the opportunity to accomplish

> the two goals above will have come and gone.

 

 

Pamela Zilavy, L.Ac.

chexin

www.change-exchange-interchange.net

415) 279-8376

 

 

 

 

 

Pamela Zilavy, L.Ac.

chexin

www.change-exchange-interchange.net

415) 279-8376

 

 

 

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Hi Pam,

 

I'm a bit north of the Phoenix area in a little town called Cottonwood - about

20 minutes from

Sedona. If your client is in Phoenix proper, I probably am too far away, but if

they're north of

the city, you can give me them my information. You can also have them call me

for more

information - I do free phone consultations all the time.

 

 

Tradtional Oriental Medicine

753 N. Main Street, Suite C-1

Cottonwood, AZ 86326

(928) 274-1373

 

--- Pamela Zilavy <chexin wrote:

 

>

>

> One of my 3 jobs is my practice, which I have been building for only 4

years. While I enjoy

> the variety of things I can do to make a living, and very little routine in my

lifestyle, I

> dislike everything marketing implies and much of what it entails where the

practice is

> concerned. I rely on one major source of M.D. referral via a passive strategy

of a waiting room

> display. Then I found an old classmate was putting their personal brochures in

this display, and

> removing my own! It is a very nice three color brochure, however the bio

states licensing was

> gained two years before it really was (this individual graduated and took the

boards at the same

> time as I did, same school...). On top of asserting that this person comes

from a 'family who

> has practiced chinese medicine for generations' this two year boost to

practice credibility adds

> quite a new element to the concept of 'snakeoil salesmanship' that we

newcomers have to deal

> with.

> Todd's urging to bail, the difficult conflict of my identity versus

marketing/making money,

> the state of the law, the ethics of my specialty, the disparity and social

injustice of who

> affords my cash based services, etc etc makes me think I made a big mistake

declining an offer

> of full time research analyst employment recently from one of my other jobs.

> I find there is very little discussion of ethics in our field. any advice on

reading material

> regarding acupuncture + ethics or other search variations?

> second, any referrals for a general TCM practitioner in the phoenix area?

Thanks in advance.

> -pz

>

> > For those who are dedicated to the field and want to see it develop

> > into the future, this is the path to take, not the road of slick

> > marketing tactics. If this profession goes down that slippery slope,

> > not only will most folks end up broke anyway, but the credibility of

> > the filed will be forever tarnished and the opportunity to accomplish

> > the two goals above will have come and gone.

>

>

> Pamela Zilavy, L.Ac.

> chexin

> www.change-exchange-interchange.net

> 415) 279-8376

>

>

>

>

>

> Pamela Zilavy, L.Ac.

> chexin

> www.change-exchange-interchange.net

> 415) 279-8376

>

>

>

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Pamela,

Thank you for sharing this. There is no question that we need a

healthy dose of ethics in our field to avoid travesties like the

personal one you describe. Chinese medicine itself has classical

ethics (see Sun Si-miao), plus the clearly commonsense ethics that is

supposed to govern medical professions. I for one would like to see

more discussion on this.

 

 

On Feb 19, 2006, at 3:00 PM, Pamela Zilavy wrote:

 

> Todd's urging to bail, the difficult conflict of my identity

> versus marketing/making money, the state of the law, the ethics of

> my specialty, the disparity and social injustice of who affords my

> cash based services, etc etc makes me think I made a big mistake

> declining an offer of full time research analyst employment

> recently from one of my other jobs.

> I find there is very little discussion of ethics in our field.

> any advice on reading material regarding acupuncture + ethics or

> other search variations?

 

 

 

 

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