Guest guest Posted February 19, 2006 Report Share Posted February 19, 2006 One of my 3 jobs is my practice, which I have been building for only 4 years. While I enjoy the variety of things I can do to make a living, and very little routine in my lifestyle, I dislike everything marketing implies and much of what it entails where the practice is concerned. I rely on one major source of M.D. referral via a passive strategy of a waiting room display. Then I found an old classmate was putting their personal brochures in this display, and removing my own! It is a very nice three color brochure, however the bio states licensing was gained two years before it really was (this individual graduated and took the boards at the same time as I did, same school...). On top of asserting that this person comes from a 'family who has practiced chinese medicine for generations' this two year boost to practice credibility adds quite a new element to the concept of 'snakeoil salesmanship' that we newcomers have to deal with. Todd's urging to bail, the difficult conflict of my identity versus marketing/making money, the state of the law, the ethics of my specialty, the disparity and social injustice of who affords my cash based services, etc etc makes me think I made a big mistake declining an offer of full time research analyst employment recently from one of my other jobs. I find there is very little discussion of ethics in our field. any advice on reading material regarding acupuncture + ethics or other search variations? second, any referrals for a general TCM practitioner in the phoenix area? Thanks in advance. -pz > For those who are dedicated to the field and want to see it develop > into the future, this is the path to take, not the road of slick > marketing tactics. If this profession goes down that slippery slope, > not only will most folks end up broke anyway, but the credibility of > the filed will be forever tarnished and the opportunity to accomplish > the two goals above will have come and gone. Pamela Zilavy, L.Ac. chexin www.change-exchange-interchange.net 415) 279-8376 Pamela Zilavy, L.Ac. chexin www.change-exchange-interchange.net 415) 279-8376 Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 19, 2006 Report Share Posted February 19, 2006 Hi Pam, I'm a bit north of the Phoenix area in a little town called Cottonwood - about 20 minutes from Sedona. If your client is in Phoenix proper, I probably am too far away, but if they're north of the city, you can give me them my information. You can also have them call me for more information - I do free phone consultations all the time. Tradtional Oriental Medicine 753 N. Main Street, Suite C-1 Cottonwood, AZ 86326 (928) 274-1373 --- Pamela Zilavy <chexin wrote: > > > One of my 3 jobs is my practice, which I have been building for only 4 years. While I enjoy > the variety of things I can do to make a living, and very little routine in my lifestyle, I > dislike everything marketing implies and much of what it entails where the practice is > concerned. I rely on one major source of M.D. referral via a passive strategy of a waiting room > display. Then I found an old classmate was putting their personal brochures in this display, and > removing my own! It is a very nice three color brochure, however the bio states licensing was > gained two years before it really was (this individual graduated and took the boards at the same > time as I did, same school...). On top of asserting that this person comes from a 'family who > has practiced chinese medicine for generations' this two year boost to practice credibility adds > quite a new element to the concept of 'snakeoil salesmanship' that we newcomers have to deal > with. > Todd's urging to bail, the difficult conflict of my identity versus marketing/making money, > the state of the law, the ethics of my specialty, the disparity and social injustice of who > affords my cash based services, etc etc makes me think I made a big mistake declining an offer > of full time research analyst employment recently from one of my other jobs. > I find there is very little discussion of ethics in our field. any advice on reading material > regarding acupuncture + ethics or other search variations? > second, any referrals for a general TCM practitioner in the phoenix area? Thanks in advance. > -pz > > > For those who are dedicated to the field and want to see it develop > > into the future, this is the path to take, not the road of slick > > marketing tactics. If this profession goes down that slippery slope, > > not only will most folks end up broke anyway, but the credibility of > > the filed will be forever tarnished and the opportunity to accomplish > > the two goals above will have come and gone. > > > Pamela Zilavy, L.Ac. > chexin > www.change-exchange-interchange.net > 415) 279-8376 > > > > > > Pamela Zilavy, L.Ac. > chexin > www.change-exchange-interchange.net > 415) 279-8376 > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 20, 2006 Report Share Posted February 20, 2006 Pamela, Thank you for sharing this. There is no question that we need a healthy dose of ethics in our field to avoid travesties like the personal one you describe. Chinese medicine itself has classical ethics (see Sun Si-miao), plus the clearly commonsense ethics that is supposed to govern medical professions. I for one would like to see more discussion on this. On Feb 19, 2006, at 3:00 PM, Pamela Zilavy wrote: > Todd's urging to bail, the difficult conflict of my identity > versus marketing/making money, the state of the law, the ethics of > my specialty, the disparity and social injustice of who affords my > cash based services, etc etc makes me think I made a big mistake > declining an offer of full time research analyst employment > recently from one of my other jobs. > I find there is very little discussion of ethics in our field. > any advice on reading material regarding acupuncture + ethics or > other search variations? Quote Link to comment Share on other sites More sharing options...
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