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You know, last night I was a bit groggy after a

late transcontinental phone conference with

natural industry folks. We are strategizing about

the IFRA/EU stuff. After hanging up, went to the

French online website that had rather revealing

IFRA revelations posted last week, and thought I

had read it wrong last week. I was reviewing

stuff for the updated Primer. You can click here

to download it. Anyway, felt the same this

morning when I re-read it. There was no hard line

against naturals. Was I losing my mind?

Noooooooooo, it became evident after I read my

buddy Robin's blog today. Usually I give a link

to my blog, but this is just too much, this is

going right into the NP archives. It's historic,

and the only thing missing is the cartoon on my

blog, not that Houri's actions haven't been

cartoonish enough. Here it is folks, strap in your seatbelt:

 

 

Scandalous! What are the IFRA spin doctors

thinking? That they wouldn't get caught?

 

 

I visited Robin's blog

<http://nowsmellthis.blogharbor.com>Now Smell

This today, as I do every day, and sharp-eyed

Robin caught IFRA, the International Fragrance

Association - now this is my word, not Robin's -

forcing - Cosmetics Design-Europe online magazine

into rewriting history. I saved the original post

on March 2nd to my harddrive, and I will take

time to go over the complete article. The most

glaring, unbelievable, outrageous, manipulative

(grab a Thesaurus and fill in some more) jerking

around of the Fourth Estate has taken place:

 

In " IFRA Promotes Synthetic Ingredients in

Fragrance " , an article which first appeared on

3/2 in Cosmetics Design-Europe, and the subject

of my blog " It's the Synthetics, Stupid " March

2nd, (just scroll down) that may, IMHO, have

caused the journalistic malfeasance, here's what first appeared:

 

IFRA has suggested that the many benefits of

using synthetic ingredients within fragrance

production outweighs the use of natural

ingredients – coinciding with the controversial

revision of its code of practice last year.

 

Google's cache has this original opening

paragraph, but not the complete article. Here it

is for your mouth-hanging-open in shock perusal,

reworded by perhaps IFRA Director General Jean Pierre Houri himself?

 

IFRA has suggested that the many benefits of

using synthetic ingredients within fragrance

production are equally as important as that of

natural ingredients - coinciding with the

controversial revision of its code of practice last year.

 

Ah, so nice, so friendly, so much an example of

backpedaling furiously it is laughable.

 

Here's the original second paragraph:

The association has used its annual 2007 winter

update to encourage the use of synthetic

materials, suggesting that the ingredients are

more stable and less susceptible to price fluctuations within the market.

 

But if you visit the sneakily-changed new version:

 

The association has used its annual 2007 winter

update to encourage the use of both synthetic and

natural materials, suggesting that synthetic

ingredients are stable and less susceptible to

price fluctuations within the market.

 

 

First, IFRA had Cropwatch's landslide win in a

poll on Perfumer and Flavorist magazine reopened,

when, like petulant schoolboys on a soccer field,

they didn't like the score, then, made P & F take

it down two days later.

<http://anyasgarden.blogspot.com/2007/02/update-feb-15-2007-cropwatch-v-ifra.htm\

l>Click

here to read about it.

 

I have to give them credit -- their shenanigans

are historic, like the bumbling burglars at

Watergate. Like Nero fiddling while Rome burned.

Like singing while the Titanic went down. If

that's the kind of credit and credibility they

want, that's what they're getting, yesss sir, that's what they're getting.

 

And I predict, given the ground swell of support

that is happening worldwide in the support of

naturals since this all broke, they will suffer

the same fate. Wonder if Jean Pierre Houri, the

current head of IFRA, ever thought his heavy

handed corporate tactics used when he was at the

helm of Quest, a huge synthetics-manufacturing

company, would help bungle IFRA into the ground?

 

 

of Natural Perfume

Artisan Natural Perfumers Guild http://ArtisanNaturalPerfumers.org

Natural Perfumers Community Group

 

Natural Perfumery Blog http://AnyasGarden.Blogspot.com/

 

 

 

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