Guest guest Posted June 4, 2007 Report Share Posted June 4, 2007 Study Says Web Shoppers Crave 'Social' Experience *June 04, 2007* By Joan Voight *SAN FRANCISCO* Up to now, e-commerce sites have largely focused on making the buying process as efficient as possible. But shopping is not always a rational process and online marketers will need to tap into the non-rational, " social " side of shopping to be successful in coming years, according to a new study by technology research firm Gartner. According to the study, released May 22, there are two kinds of online shoppers. First is the goal-oriented solo shopper, who has an immediate need that leads to a specific objective and " has a good idea where the item will be found. The solo hunter wants to find the item quickly and leave with the catch, " the study said. The other is the social shopper, who seeks a pleasant experience and emotional connections to other shoppers—via such things as reviews, bulletin boards, blogs and shared videos—as much as they seek out a specific item to buy. " Social shopping can often lead to purchases that the shoppers had not planned to make, " read the study. These shoppers make up an equal or larger pool of customers, according to the study, and are currently being underserved by online marketers. -- Cheers! Kathleen Petrides The Woobey Queen Http://www.woobeyworld.com Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.