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I thought this was interesting as it mentioned beauty products...

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Online Sales Lose Steam

By MATT

RICHTEL<http://topics.nytimes.com/top/reference/timestopics/people/r/matt_richte\

l/index.html?inline=nyt-per>and

BOB

TEDESCHI <http://query.nytimes.com/search/query?ppds=bylL & v1=BOB

TEDESCHI & fdq=19960101 & td=sysdate & sort=newest & ac=BOB TEDESCHI & inline=nyt-per>

Published: June 17, 2007

 

SAN FRANCISCO, June 16 — Has online retailing entered the Dot Calm era?

Online Revenue Growth Expected to

Slow<javascript:pop_me_up2('http://www.nytimes.com/imagepages/2007/06/17/busines\

s/20070617_ECOM_GRAPHIC.html',

'526_771',

'width=526,height=771,location=no,scrollbars=yes,toolbars=no,resizable=yes')>

 

Since the inception of the Web, online commerce has enjoyed hypergrowth,

with annual sales increasing more than 25 percent over all, and far more

rapidly in many categories. But in the last year, growth has slowed sharply

in major sectors like books, tickets and office supplies.

 

Growth in online sales has also dropped dramatically in diverse categories

like health and beauty products, computer peripherals and pet supplies.

Analysts say it is a turning point and growth will continue to slow through

the decade.

 

The reaction to the trend is apparent at Dell, which many had regarded as

having mastered the science of selling computers online, but is now putting

its PCs in

Wal-Mart<http://topics.nytimes.com/top/news/business/companies/wal_mart_stores_i\

nc/index.html?inline=nyt-org>stores.

Expedia<http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.\

com/custom/nyt-com/html-companyprofile.asp & symb=EXPE;EXPEW;EXPEZ>has

almost tripled the number of travel ticketing kiosks it puts in hotel

lobbies and other places that attract tourists.

 

The slowdown is a result of several forces. Sales on the Internet are

expected to reach $116 billion this year, or 5 percent of all retail sales,

making it harder to maintain the same high growth rates. At the same time,

consumers seem to be experiencing Internet fatigue and are changing their

buying habits.

 

John Johnson, 53, who sells medical products to drug stores and lives in San

Francisco, finds that retailers have livened up their stores to be more

alluring.

 

" They're working a lot harder, " he said as he shopped at Book Passage in

downtown San Francisco. " They're not as stuffy. The lighting is better. You

don't get someone behind the counter who's been there 40 years. They're

younger and hipper and much more with it. "

 

He and his wife, Liz Hauer, 51, a Macy's executive, also shop online, but

mostly for gifts or items that need to be shipped. They said they found that

the experience could be tedious at times. " Online, it's much more of a

task, " she said. Still, Internet commerce is growing at a pace that

traditional merchants would envy. But online sales are not growing as fast

as they were even 18 months ago.

 

Forrester

Research<http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch\

..com/custom/nyt-com/html-companyprofile.asp & symb=FORR>,

a market research company, projects that online book sales will rise 11

percent this year, compared with nearly 40 percent last year. Apparel sales,

which increased 61 percent last year, are expected to slow to 21 percent.

And sales of pet supplies are on pace to rise 30 percent this year after

climbing 81 percent last year.

 

Growth rates for online sales are slowing down in numerous other segments as

well, including appliances, sporting goods, auto parts, computer

peripherals, and even music and videos. Forrester says that sales growth is

pulling back in 18 of the 24 categories it measures.

 

Jupiter Research, another market research firm, says the growth rate has

peaked. It projects that overall online sales growth will slow to 9 percent

a year by the end of the decade from as much as 25 percent in 2004.

 

Early financial results from e-commerce companies bear out the trend. EBay

reported that revenue from Web site sales increased by just 1 percent in the

first three months of this year compared with the same period last year.

Bookings from Expedia's North American Web sites rose by only 1 percent in

the first quarter of this year. And Dell said that revenue in the Americas —

United States, Canada and Latin America — for the three months ended May 4

was $8.9 billion, or nearly unchanged from the same period last year.

 

" There's a recognition that some customers like a more interactive

experience, " said Alex Gruzen, senior vice president for consumer products

at Dell. " They like shopping and they want to go retail. "

 

The turning point comes as most adult Americans, and many of their children,

are already shopping online.

 

Analysts project that by 2011, online sales will account for nearly 7

percent of overall retail sales, though categories like computer hardware

and software generate more than 40 percent of their sales on the Internet.

 

There are other factors at work as well, including a push by companies like

Apple<http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/i\

ndex.html?inline=nyt-org>,

Starbucks<http://topics.nytimes.com/top/news/business/companies/starbucks_corpor\

ation/index.html?inline=nyt-org>and

the big shopping malls to make the in-store experience more

compelling.

 

Nancy F. Koehn, a professor at

Harvard<http://topics.nytimes.com/top/reference/timestopics/organizations/h/harv\

ard_university/index.html?inline=nyt-org>Business

School who studies retailing and consumer habits, said that the

leveling off of e-commerce reflected the practical and psychological

limitations of shopping online. She said that as physical stores have made

the in-person buying experience more pleasurable, online stores have

continued to give shoppers a blasé experience. In addition, online shopping,

because it involves a computer, feels like work.

 

" It's not like you go onto

Amazon<http://topics.nytimes.com/top/news/business/companies/amazon_inc/index.ht\

ml?inline=nyt-org>and

think: 'I'm a little depressed. I'll go onto this site and get

transported,' " she said, noting that online shopping is more a chore than

an escape.

 

But Ms. Koehn and others say that online shopping is running into practical

problems, too. For one, Ms. Koehn noted, online sellers have been steadily

raising their shipping fees to bolster profits or make up for their low

prices.

 

In response, a so-called clicks-and-bricks hybrid model is emerging, said

Dan Whaley, the founder of GetThere, which became one of the largest

Internet travel businesses after it was acquired by Sabre

Holdings<http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch\

..com/custom/nyt-com/html-companyprofile.asp & symb=TSG>

..

 

The bookseller Borders, for example, recently revamped its Web site to allow

users to reserve books online and pick them up in the store. Similar

services were started by companies like Best

Buy<http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/\

custom/nyt-com/html-companyprofile.asp & symb=BBY>and

Sears. Other retailers are working to follow suit.

 

" You don't realize how powerful of a phenomenon this new strategy has

become, " Mr. Whaley said. " Nearly every big box retailer is opening it up. "

 

Barnes &

Noble<http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.co\

m/custom/nyt-com/html-companyprofile.asp & symb=BKS>recently

upgraded its site to include online book clubs, reader forums and

interviews with authors. The company hopes the changes will make the online

world feel more like the offline one, said Marie J. Toulantis, the chief

executive of BarnesandNoble.com <http://barnesandnoble.com/>. " We emulate

the in-store experience by having a book club online, " she said.

 

The retailers that have started in-store pickup programs, like Sears and

REI, have found that customers who choose the hybrid model are more likely

to buy additional products when they pick up their items, said Patti Freeman

Evans, an analyst at Jupiter Research.

 

Consumers are generally not committed to one form of buying over the other.

Maggie Hake, 21, a recent college graduate heading to Africa in the fall to

join the Peace

Corps<http://topics.nytimes.com/top/reference/timestopics/organizations/p/peace_\

corps/index.html?inline=nyt-org>,

said that when she needs to buy something for her Macintosh computer, she

prefers visiting a store. " I trust it more, " she said. " I want to be sure

there's a person there if something goes wrong. "

 

Ms. Hake, who lives in Kentfield, Calif., just north of San Francisco, does

like shopping online for certain things, particularly shoes, which are hard

to find in her size. " I've got big feet — size 12.5 in women's, " she said.

" I also buy textbooks online. They're cheaper. "

 

John Morgan, an economics professor from the Haas School of Business

at the University

of

California<http://topics.nytimes.com/top/reference/timestopics/organizations/u/u\

niversity_of_california/index.html?inline=nyt-org>,

Berkeley, said he expected online commerce to continue to increase, partly

because it remains less than 1 percent of the overall economy. " There's

still a lot of head room for people to grow, " he said.

 

Matt Richtel reported from San Francisco. Bob Tedeschi reported from

Guilford, Conn.

 

 

--

Cheers!

Kathleen Petrides

The Woobey Queen

Http://www.woobeyworld.com

 

 

 

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<< said that the

leveling off of e-commerce reflected the practical and psychological

limitations of shopping online. She said that as physical stores have made

the in-person buying experience more pleasurable, online stores have

continued to give shoppers a blasé experience. In addition, online shopping,

because it involves a computer, feels like work. >>

 

Oh, PLEASE. Please tell me where to find an onsite store that provides a

pleasurable experience! All I ever experience in " real " stores is pushy

salespeople or else incredibly clueless ones, incompetent customer service,

unstocked shelves, invisible pricing, rude customers, children running

amok...not to mention the traffic getting there and trying to find parking! I

HATE retail shopping.

 

<<They said they found that

the experience could be tedious at times. " Online, it's much more of a

task, " she said. >>

 

It only seems overwhelming to price hunting newbiews because there are too many

options. The reward is when you find what you want at the price you prefer and

the shipping doesn't kill the deal. Even better is when a real camaraderie forms

with the seller and you go back again and again for great deals, great service,

and a great friendship. I have never found that in a physical store. Online

shopping has become, for me, the fantasy of the old-time general store or

something out of It's A Wonderful Life where we all know each other's names and

the seller knows what I like and really cares if I'm happy with the sale and

really cares whether I come back. I find I really care about the seller, too.

 

<<said that when she needs to buy something for her Macintosh computer, she

prefers visiting a store. " I trust it more, " she said. " I want to be sure

there's a person there if something goes wrong. " >>

 

When did " a person there " ever mean anything? So what, they're there. Today.

Doesn't mean you'll ever catch them in place again. Doesn't mean they'll honor

the promises they made. Doesn't mean they have any idea what they're talking

about. Just because they're there doesn't mean they're all there. If you know

what I mean.

 

<<finds that retailers have livened up their stores to be more

alluring.....You

don't get someone behind the counter who's been there 40 years. They're

younger and hipper and much more with it. " >>

 

You mean all that nasal and labial hardware? Fine. But unfortunately, they

seldom know anything about the products or even their own store's policies.

(This is assuming you can find someone to help you in the first place). I

generally feel sorry for these youngsters who don't receive proper training or

professional guidance and whose managers don't know how to manage. I'm always

very nice to them even though they can't answer a single question for me. I

can't imagine their jobs are terrifically satisfying.

 

Sorry, but this article seemed a bit biased. It only provided one side. But even

if it's true, I'm not looking to change MY shopping habits. In fact, I wish I

could do EVERYTHING online. If only I could get my HAIR CUT over the internet!!

 

jaime,CA

 

 

 

 

 

 

 

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" If only I could get my HAIR CUT over the Internet! "

 

Now THAT's funny! I like both kinds of shopping... each in their own way. I

never buy clothes or shoes over the Internet, especially shoes. I have

really wide feet and most of the time these shoes that are la bled " wide "

are a c width or a narrow d width and I need a generous d width. Won't waste

my money that way.

 

Books I very rarely purchase over the Internet. I'm very strange. I like to

hold my book, sniff the newness and feel the pages... I never take the front

or back copy to buy... it's always in the middle and has to look pristine...

unless it's the last copy of a book I have to have... and then I always feel

they should give me a discount for a previously perused book. It's not

dogeared or anything, spines not broken but it has this slightly " ashamed "

look about it. ROFL!

 

Most anything else I'll buy over the internet.... right now I'm looking for

a HUGE pie plate, these 9-10 inchers just aren't cutting it... My pies are

baked at night when the kids are in bed, by three thirty the very next

afternoon, pies are GONE! Sat up until 12:30 this morning baking a cherry

pie, only to see it's half gone when I got up. Husband and 3 kids each had a

slice. Do you KNOW how tedious cherries are? These were Rainier and Queen

Anne cherries...

 

anywho... on a pie plate hunt.

 

K

 

 

 

On 6/19/07, Brian Jacobs <jacobfam wrote:

>

> .

>

>

>

 

 

 

--

Cheers!

Kathleen Petrides

The Woobey Queen

Http://www.woobeyworld.com

 

 

 

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I can't see it happening - with the price of gas going thru the roof, lack

of parking, limited selection and/or bare shelves, rude sales people, ruder

shoppers, (I can go a bit longer but you get my drift) I like shopping on

line. I do 75-90% of my holiday gift shopping on line. My eBay account

really gets a work out at holiday time too ! One years I was able to buy

nearly 4 times the gift for less than half of what I would had to pay in a

store and the shipping costs were the same or less than I would have had to

pay for gas. And lots of places offer free shipping at holiday time too. I

love shopping on line ! No crowds, no hunting for a parking space in the

snow/cold, no hassles. I can shop anytime I feel like it. Since my grand

kids are used to seeing me get packages when I order soap making supplies,

they don't think anything of seeing extra boxes around and since my soap

supplies are off limits, it's real easy to hide gifts in plain site

 

Paula Coon

www.farmfreshsoapsandcandles.com

farmfreshsoapsandcandles

 

>

> I thought this was interesting as it mentioned beauty products...

> **************************************************************************

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, " Kathleen Petrides "

<WoobeyQueen wrote:

>

> I thought this was interesting as it mentioned beauty products...

>

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**

The reality is that in spite of all the " good economy " talk, the retail

sector and sales in general are not good. I have noticed lack of growth

since about 2001. Fortunately I have an established customer base, it

is not a good time to be starting business. My " day job " in in the

insurance industry, I work for one of the top 3, and growth is flat.

Joanne

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