Coca Cola & TCM

[Guest guest]

Here's a contribution to the thread that evolved from " traveling in

India " into " using Coke as a pesticide. " This is taken from

beverageinstitute.org (I think this happened in 2005):

 

Coca-Cola signs 15-year agreement with China Academy of Traditional

(CATCM) in Beijing

 

Beijing - The Coca-Cola Company signed a 15-year collaborative

agreement with the China Academy of Traditional

(CATCM) during the Academy's 50th Anniversary Celebration in Beijing

on Nov. 18. Don Short, president, Beverage Institute For Health and

Wellness (BIHW); Dr. Huaying Zhang, BIHW director of Health &

Nutrition for Asia; and Howard Lam, director of new beverages for the

China division, represented the Company at the ceremonies.

 

The CATCM is China's national center for research, healthcare and

education in traditional Chinese medicine (TCM). It is administered

under the Ministry of Public Health through the State Administration

of TCM of the People's Republic of China. The Academy consists of

3,100 professionals, including 800 doctors and professors, 11

research institutions, five hospitals and clinics, and several

educational and publishing branches. It is the most respected and

trusted group of TCM practitioners in the world.

 

The Company is the first corporation to sign a broad collaborative

agreement with CATCM in the area of preventative health, and the only

corporation invited to attend the Academy's anniversary celebration.

 

The agreement enables the Company to work with CATCM researchers and

practitioners on a wide range of projects, ranging from health and

wellness communications and strategies that encompass TCM

philosophies to scientific research on TCM herbs and herbal products

that could lead to the commercialization of new wellness beverages.

For the Academy, the Company brings technical and marketing skills

that can help advance its commitment to increase scientific

understanding of how TCM works and to make TCM relevant and

accessible to modern consumers across the globe. Interest in TCM

among members of the international research community and recognition

that many TCM treatments have enormous potential has increased

tremendously in recent years. Dr. Huaying Zhang of The Beverage

Institute will help coordinate activities related to the CATCM

collaboration on behalf of The Coca-Cola Company and The Beverage

Institute For Health & Wellness.

 

Jason