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Hi all, great to see this list is picking up again!

 

Nothing very vegetarian or spicy, but this site is about the way we make

eating decisions - not completely rationally it seems. See

http://bigpicture.typepad.com/comments/2007/01/how_can_your_br.html

 

Piers

 

 

Brian Wansink of Cornell University has been called the " Sherlock Holmes of

Food. " He is the director of the Cornell University Food and Brand Lab, and

is the author of Mindless Eating: Why We Eat More Than We Think. Wansink

claims that our minds make more than 200 food-related decisions a day --

most of them without any actual thought.

It turns out the circumstances of consumption greatly impact how much we

consume. Consider these example from Wansink and Mindless Eating:

 

Container size influences how much we eat: Moviegoers given five-day-old

stale popcorn still ate 53% more if it was served in a big bucket than a

small bucket.

 

Size of a serving bowl, a plate, or a package has repeatedly been shown to

bias how much a person serves himself and eats by an average of 20-30%.

 

Glass Shapes: Because of visual illusions, people (even bartenders) pour

28% more liquid into a short wide glasses than tall ones.

 

We eat more if we like what we're drinking: In one study, diners drank the

same wine but 1/2 were told it was from California, and the other 1/2 were

told it was North Dakota wine (No, ND does not make wine). Those who thought

they were drinking California wine ate 11% more food.

 

Bulk Purchases: 50% of the snack foods bought in bulk (such as at a

warehouse club store) are eaten within 6 days of when it is purchased

(Wansink and his Food and Brand Lab have been credited with the discovery of

the 100 calorie packs)

 

 

Names of a food can create either positive or negative predispositions

that can unfairly bias a person's perceived taste of a food.

 

Self Service: A person will eat an average of 92% of any food they serve

themselves.

 

We don't pay attention to the extras: 31% of people leaving an Italian

restaurant couldn't remember how much bread they ate; 12% of the bread

eaters denied having eaten any bread at all.

 

We eat more if the evidence is removed: In a study of chicken-wing eaters,

waitresses removed the bones from half the tables while letting them stack

up on the other half. The diners who still had piles of bones on their

plates ate 28% less.

 

Too much variety makes us overeat: Snackers were given bowls of M & Ms with

either 7 or 10 colors of the candy. Snackers with 10 color options ate an

average of 43 more candies than those with just 7 colors to choose from.

 

Proximity of candy on one's desk has been shown to double how much a

person eats over the course of a day

 

Friends make you eat more: You'll eat 35% more dining with a friend than

when eating alone. Even worse, a person will double the amount of food

ingested when dining in a group of 7 or more.

 

Eating fast makes you consume more calories: Consider this University of

Rhode Island study on diet: researchers showed the speed at which we eat

influences caloric intake. Faster eaters consumed on average 67 more

calories then when they ate slowly. That's about seven pounds of per year.

(People also reported feeling more full after eating slowly).

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> Hi all, great to see this list is picking up again!

 

Thanks - good to see you here again!

 

> Nothing very vegetarian or spicy, but this site is about the way we make

> eating decisions - not completely rationally it seems.

 

VERY interesting article - thanks. Easily manipulated by the manufacturers and

vendors, aren't we! - not to mention our own absentmindedness but I suppose

being

forewarned is half the battle.

 

Best, Pat

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I read the book (Mindless Eating by Brian Wansink) after seeing him

interviewed on TV. It was either on SCB Sunday Morning or on 60 Minutes.

It is a good read. He tells stories about his research and techniques,

which make the dry facts more interesting.

 

 

 

I bought a book Dr. Wansink recommended, which I haven't read yet - Think

Thin, Be Thin, by Doris Helmering and Dianne Hales.

 

 

 

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Thanks for the recommendation :) I'll look for it soon. I feel it's something I

should know

about, because although this isn't the vegetarianslimming group :) I think

everyone these

days is conscious of what they eat and why - at least, I should say, veggies

are, can't

speak for or about others because I'm not on food groups with non-veggies right

now.

 

Best, Pat

 

> I read the book (Mindless Eating by Brian Wansink) after seeing him

> interviewed on TV. It was either on SCB Sunday Morning or on 60 Minutes.

> It is a good read. He tells stories about his research and techniques,

> which make the dry facts more interesting.

.. . .

> I bought a book Dr. Wansink recommended, which I haven't read yet - Think

> Thin, Be Thin, by Doris Helmering and Dianne Hales.

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