Take A Fruit Break'' Campaign Receives Corporate Sponsorship From Tzolkin Corporation

[Guest guest]

" Take A Fruit Break'' Campaign Receives Corporate Sponsorship From Tzolkin

Corporation

 

LOS ANGELES--(BUSINESS WIRE)--May 6, 2002--Ekaya Institute, a 501©3

educational nonprofit organization based in California, has developed a TV

commercial campaign called " Take a Fruit Break. " The campaign has been designed

in response to the " obesity epidemic " declared by the CDC (Centers for Disease

Control and Prevention). " The Fruit Break Campaign uses the media that is such

a large part of kids' lives today. Fruit is both a powerful internal cleanser

and a 'brain food'. The benefits of fruit, which is a true miracle food, are too

many to list! And fruit is vastly under-represented on television advertising! "

says Gerald Talifero, co-founder of Ekaya Institute, who aims to make " Take A

Fruit Break " a household phrase within 5 years....

 

http://www.thegardendiet.com/fruitbreak/shazzie/

Welcome to Ekaya Institute's " Take A Fruit Break " campaign. Kids today are

inundated with junk food advertising on TV to the extent that it is having a

devastating effect on this generation's quality of life. The programming of

these very powerful advertisements is intense! For example, as a result of soft

drink ads, when kids get thirsty, instead of water, which the body needs, they

are " programmed " to reach for a pop. When they need energy, they ask for a candy

bar.

The aim of the " Take a Fruit Break " campaign is to get kids to eat more fruit in

place of junk food, to make eating fruit " cool " , and to provide a voice of

reason. There is a growing awareness that the huge quantity of junk food that is

being marketed to young people is directly related to dramatic increases in

childhood leukemia, obesity, diabetes, and a host of other diseases that

children and young adults are afflicted with.

 

We are seeking donations to help us purchase 30-second spots on TV networks and

cable stations. We are able to purchase regional cable spots in many regions in

the USA for as little as $5-$120 per spot! We hope to grow this campaign from

these grass-roots beginnings to a full blown major advertising campaign. We hope

you will join us in this simple way to attack this severe problem. This campaign

is a program of Ekaya Institute, a 501©3 non-profit organization founded in

1985. When you make a donation of $10 or more you will receive our " Garden Diet "

ebook (why, how, and what to eat raw!) and our " Pale Winter Sun " music CD

(harmonious acoustic instrumental harp, piano and bass recorder original music

for eating, massage, yoga, life and love!)

 

If you are interested in more information regarding why we launched this

project,

http://www.harmonious-living.com/l_f/fruit_break.html

 

 

Children today are inundated with junk food advertising via television and media

- it is having a devastating effect on their quality of life.

 

Stop the Junk Food Madness

 

www.thegardendiet.com/fruitbreak

 

" We are developing a series of TV advertisements called the " Take A Fruit Break "

campaign to make eating fruit equally compelling. We feel that this is a small

and easy step that we can take towards fostering better eating habits in

children and adolescents without being threatening towards the media, their

sponsors and consumers.

 

What Mother wouldn't rather see her child eat a piece of fruit instead of a

candy bar?

 

We are seeking donations to help us purchase 30-second spots on TV networks and

cable stations. We are able to purchase regional cable spots in many regions in

the USA for as little as $5-$120 per spot! We hope to grow this campaign from

these grass-roots beginnings to a full blown major advertising campaign.

 

With a donation of $10 or more we are now offering our " Garden Diet " ebook (why,

how, and what to eat raw!) and our " Pale Winter Sun " music CD (harmonious

acoustic instrumental harp, piano and bass recorder original music for eating,

massage, yoga, life and love!) " - Storm and Jinjee

 

Click here for more information - www.thegardendiet.com/fruitbreak

 

 

 

 

 

 

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