US: Competition promotes bean consumption

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Edition for Saturday, August 24, 2002Twin Falls, Idaho Competition promotes

bean consumptionAg Weekly

BOISE -- Currently valued at $1.25 billion, the market for vegetarian meals

nationwide is expected to double over the next five years, according to the

Idaho Bean Commission.

 

This increase is especially noticeable in college and university dining halls

where beans are providing cost-per-serving economy, versatility, and a

complementary protein profile.

 

To capitalize on this growing trend, IBC and the National Association of College

and University Food Services are co-sponsoring a competition to promote the

consumption of beans on campuses nationwide.

 

The competition is open to all members of the association and offers a prize

valued at $2,500.

 

Nine NACUFS' regional winners will each receive paid registration to the 2003

conference valued at $500. In addition, each winner's college or university food

service operation will be awarded $500. The grand prizewinner will receive

NACUFS conference registration, travel and lodging -- a $2,000 value.

 

The Vegetarian Marketplace Promotion must run for a minimum of two weeks between

August 2002 and February 2003. Closing date for entries will be March 15, 2003,

and judging will be completed by April 30. The winners will be presented at the

NACUFS 2003 conference.

 

For entry forms and/or further details contact the Idaho Bean Commission, or

visit the NACUFS Web site at www.nacufs.org.

 

The Idaho Bean Commission was created in 1957 by the Idaho State Legislature. It

consists of eight members appointed by the Governor. Each Commissioner is

actively engaged in growing, processing, or shipping beans produced in Idaho.

 

The commission's primary purpose is to promote the unique benefits of Certified

Blue Tag Seed grown in Idaho, and beans as a nutritious food source. A tax

collected from growers, handlers or dealers funds the commission's financial

operations.

 

 

 

Orville A Knudsen wrote:Competition promotes bean consumption

http://www.agweekly.com/commodities/bean/index.asp?StoryID=21

 

" BOISE -- Currently valued at $1.25 billion, the market for vegetarian meals

nationwide is expected to double over the next five years, according to the

Idaho Bean Commission.

 

" This increase is especially noticeable in college and university dining halls

where beans are providing cost-per-serving economy, versatility and a

complementary protein profile. "

 

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