Guest guest Posted January 10, 2002 Report Share Posted January 10, 2002 Some of you may remember the ad last year featuring a couple driving a Range Rover rescuing a dog stranded on the side of the road in the rain. It was honored with a Genesis Award. This ad looks even more pro-animal. But the hunters hate it (a good thing!). Please see following ... > The following appeared on an anti-animal e-mail list. The hunting > community is calling Jeep complaining about their fantastic commercial. > > Please contact DaimlerChrysler at (248) 512-2992 or by fax at (248) > 512-1760. You can also write DaimlerChrysler CEO Dieter Zetsche at P.O. > Box 218004, Auburn Hills, Michigan, 48321-8004. > If the lines are busy, you can e-mail: > http://www.jeep.com/help/site-map/index.html > > Under help, click on " Contact Jeep 4x4 " where you can e-mail " customer > assistance " . > > Please tell DaimlerChrysler that you appreciate their anti-hunting > advertising. The hunters are coming out in full force - we must do the same. > ~~~~~~~~~~~~~~~~~~~ > > Columbus - DaimlerChrysler, maker of the popular Jeep line of vehicles, has > turned its back on American sportsmen by launching an advertising campaign > that glorifies anti-hunters and vilifies hunters. > > In Jeep's 'Deer Hunter' commercial, a man drives a Jeep through a wooded > site with two deer tied on top of the vehicle. As the Jeep drives by, > hunters in camouflage are shown in the woods, in close proximity to each > other and the road, admiring the man's deer. The driver of the Jeep then > crosses the road to a location that shows a " No Hunting " sign. The Jeep > stops, the man gets out and releases the deer that appeared to be dead. The > driver tells the deer they are safe and the deer bound away. In the > background, other Jeep owners are shown doing the same thing. > > " Although this message was meant to be tongue-in-cheek, it won't be taken > that way by the 40 million sportsmen across America, " said WLFA President > Bud Pidgeon. " This ad gives the distinct impression that people who 'save' > wildlife from hunters - and drive Jeeps - are the good guys. In reality, > the good guys are American sportsmen. They are our nation's number one > conservationists and they are the reason that America's wildlife is > flourishing. " > > When WLFA officials contacted Jeep, its spokesperson, Diane Jackson, was > unwilling to acknowledge the insulting message portrayed in its commercial. > She said that the ad was creative and would continue to run nationally. > > Apparently, Jeep is not yet listening to its customers. A Jeep employee > reported that calls protesting the commercial were swamping its switchboard. > > " Sportsmen need to send DaimlerChrysler and Jeep a strong message that its > anti-hunting sentiments are not appreciated, " responded Pidgeon. " As an > owner of a vehicle manufactured by this company, I intend to personally > communicate my strong resentment about the direction this company has taken. > I will encourage my friends and colleagues to do the same. " > > Sportsmen can express their dissatisfaction by contacting DaimlerChrysler at > (248) 512-2992 or by faxing (248) 512-1760. They can also write > DaimlerChrysler CEO Dieter Zetsche at P.O. Box 218004, Auburn Hills, > Michigan, 48321-8004. > > Quote Link to comment Share on other sites More sharing options...
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