Guest guest Posted January 10, 2002 Report Share Posted January 10, 2002 Can anyone confirm this? Has anyone actually seen this commercial? On Wed, 9 Jan 2002, Claudia Delman wrote: > Some of you may remember the ad last year featuring a couple driving a Range > Rover rescuing a dog stranded on the side of the road in the rain. It was > honored with a Genesis Award. This ad looks even more pro-animal. But the > hunters hate it (a good thing!). Please see following ... > > > The following appeared on an anti-animal e-mail list. The hunting > > community is calling Jeep complaining about their fantastic commercial. > > > > Please contact DaimlerChrysler at (248) 512-2992 or by fax at (248) > > 512-1760. You can also write DaimlerChrysler CEO Dieter Zetsche at P.O. > > Box 218004, Auburn Hills, Michigan, 48321-8004. > > If the lines are busy, you can e-mail: > > http://www.jeep.com/help/site-map/index.html > > > > Under help, click on " Contact Jeep 4x4 " where you can e-mail " customer > > assistance " . > > > > Please tell DaimlerChrysler that you appreciate their anti-hunting > > advertising. The hunters are coming out in full force - we must do the > same. > > ~~~~~~~~~~~~~~~~~~~ > > > > Columbus - DaimlerChrysler, maker of the popular Jeep line of vehicles, > has > > turned its back on American sportsmen by launching an advertising campaign > > that glorifies anti-hunters and vilifies hunters. > > > > In Jeep's 'Deer Hunter' commercial, a man drives a Jeep through a wooded > > site with two deer tied on top of the vehicle. As the Jeep drives by, > > hunters in camouflage are shown in the woods, in close proximity to each > > other and the road, admiring the man's deer. The driver of the Jeep then > > crosses the road to a location that shows a " No Hunting " sign. The Jeep > > stops, the man gets out and releases the deer that appeared to be dead. > The > > driver tells the deer they are safe and the deer bound away. In the > > background, other Jeep owners are shown doing the same thing. > > > > " Although this message was meant to be tongue-in-cheek, it won't be taken > > that way by the 40 million sportsmen across America, " said WLFA President > > Bud Pidgeon. " This ad gives the distinct impression that people who 'save' > > wildlife from hunters - and drive Jeeps - are the good guys. In reality, > > the good guys are American sportsmen. They are our nation's number one > > conservationists and they are the reason that America's wildlife is > > flourishing. " > > > > When WLFA officials contacted Jeep, its spokesperson, Diane Jackson, was > > unwilling to acknowledge the insulting message portrayed in its > commercial. > > She said that the ad was creative and would continue to run nationally. > > > > Apparently, Jeep is not yet listening to its customers. A Jeep employee > > reported that calls protesting the commercial were swamping its > switchboard. > > > > " Sportsmen need to send DaimlerChrysler and Jeep a strong message that its > > anti-hunting sentiments are not appreciated, " responded Pidgeon. " As an > > owner of a vehicle manufactured by this company, I intend to personally > > communicate my strong resentment about the direction this company has > taken. > > I will encourage my friends and colleagues to do the same. " > > > > Sportsmen can express their dissatisfaction by contacting DaimlerChrysler > at > > (248) 512-2992 or by faxing (248) 512-1760. They can also write > > DaimlerChrysler CEO Dieter Zetsche at P.O. Box 218004, Auburn Hills, > > Michigan, 48321-8004. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 10, 2002 Report Share Posted January 10, 2002 Hello Kim & others, I haven't seen the commercial, but the notice of its existence has been on some pretty prominent national activist lists. I'm quite certain that it's true, and have sent my letter of thanks to Chrysler. Thanks, Claudia, for sending out the alert to ! Cheers, Alka > > Kim Flournoy [kim] > Wednesday, January 09, 2002 4:40 PM > Claudia Delman > Cc: veg-sf; > Re: Hunters are outraged at Jeep ad > > > Can anyone confirm this? Has anyone actually seen this commercial? > > > On Wed, 9 Jan 2002, Claudia Delman wrote: > > > Some of you may remember the ad last year featuring a > couple driving a Range > > Rover rescuing a dog stranded on the side of the road in > the rain. It was > > honored with a Genesis Award. This ad looks even more > pro-animal. But the > > hunters hate it (a good thing!). Please see following ... > > > > > The following appeared on an anti-animal e-mail list. The hunting > > > community is calling Jeep complaining about their > fantastic commercial. > > > > > > Please contact DaimlerChrysler at (248) 512-2992 or by > fax at (248) > > > 512-1760. You can also write DaimlerChrysler CEO Dieter > Zetsche at P.O. > > > Box 218004, Auburn Hills, Michigan, 48321-8004. > > > If the lines are busy, you can e-mail: > > > http://www.jeep.com/help/site-map/index.html > > > > > > Under help, click on " Contact Jeep 4x4 " where you can > e-mail " customer > > > assistance " . > > > > > > Please tell DaimlerChrysler that you appreciate their anti-hunting > > > advertising. The hunters are coming out in full force - > we must do the > > same. > > > ~~~~~~~~~~~~~~~~~~~ > > > > > > Columbus - DaimlerChrysler, maker of the popular Jeep > line of vehicles, > > has > > > turned its back on American sportsmen by launching an > advertising campaign > > > that glorifies anti-hunters and vilifies hunters. > > > > > > In Jeep's 'Deer Hunter' commercial, a man drives a Jeep > through a wooded > > > site with two deer tied on top of the vehicle. As the > Jeep drives by, > > > hunters in camouflage are shown in the woods, in close > proximity to each > > > other and the road, admiring the man's deer. The driver > of the Jeep then > > > crosses the road to a location that shows a " No Hunting " > sign. The Jeep > > > stops, the man gets out and releases the deer that > appeared to be dead. > > The > > > driver tells the deer they are safe and the deer bound > away. In the > > > background, other Jeep owners are shown doing the same thing. > > > > > > " Although this message was meant to be tongue-in-cheek, > it won't be taken > > > that way by the 40 million sportsmen across America, " > said WLFA President > > > Bud Pidgeon. " This ad gives the distinct impression that > people who 'save' > > > wildlife from hunters - and drive Jeeps - are the good > guys. In reality, > > > the good guys are American sportsmen. They are our > nation's number one > > > conservationists and they are the reason that America's > wildlife is > > > flourishing. " > > > > > > When WLFA officials contacted Jeep, its spokesperson, > Diane Jackson, was > > > unwilling to acknowledge the insulting message portrayed in its > > commercial. > > > She said that the ad was creative and would continue to > run nationally. > > > > > > Apparently, Jeep is not yet listening to its customers. A > Jeep employee > > > reported that calls protesting the commercial were swamping its > > switchboard. > > > > > > " Sportsmen need to send DaimlerChrysler and Jeep a strong > message that its > > > anti-hunting sentiments are not appreciated, " responded > Pidgeon. " As an > > > owner of a vehicle manufactured by this company, I intend > to personally > > > communicate my strong resentment about the direction this > company has > > taken. > > > I will encourage my friends and colleagues to do the same. " > > > > > > Sportsmen can express their dissatisfaction by contacting > DaimlerChrysler > > at > > > (248) 512-2992 or by faxing (248) 512-1760. They can also write > > > DaimlerChrysler CEO Dieter Zetsche at P.O. Box 218004, > Auburn Hills, > > > Michigan, 48321-8004. > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 10, 2002 Report Share Posted January 10, 2002 Here's my quick blurb of support to Jeep: ------ I want to praise DaimlerChrysler for launching its latest anti-hunter advertising campaign, be it tongue-in-check or not. It's about time that the company is appealing to more than just your typical NRA-touting " American sportsmen " . I know you have also received lots of complaints, but their arguments are contradictory at best. " Although this message was meant to be tongue-in-cheek, it won't be taken that way by the 40 million sportsmen across America, " said WLFA President Bud Pidgeon. " This ad gives the distinct impression that people who 'save' wildlife from hunters - and drive Jeeps - are the good guys. In reality, the good guys are American sportsmen. They are our nation's number one conservationists and they are the reason that America's wildlife is flourishing. " Now, that statement is totally ridiculous in justifying hunters as conservationalists. I'm not talking about controlling over-population here. The people who are really angry at your ad are those who see killing sentient beings as a " game " , a pastime of pleasure. In this century, that is not an image a global company such as yours should be associated with, and I appreciate your taking the step in the right direction. Thank you, Erhhung Yuan Claudia Delman [cdelman] Wednesday, January 09, 2002 4:34 PM veg-sf; Hunters are outraged at Jeep ad Some of you may remember the ad last year featuring a couple driving a Range Rover rescuing a dog stranded on the side of the road in the rain. It was honored with a Genesis Award. This ad looks even more pro-animal. But the hunters hate it (a good thing!). Please see following ... Quote Link to comment Share on other sites More sharing options...
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