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Dear Friends,

 

Yesterday afternoon, Bruce Friedrich, Senior Campaign Coordinator for People

for the Ethical Treatment of Animals, held a press conference in San

Francisco to launch PeTA's boycott of Pleasanton-based Safeway corporation

and its subsidiaries. As reported in USA Today, the SF Chronicle, and the

Contra Costa Times, the boycott marks the collapse of 16 months of

negotiations with Safeway, in which PeTA implored the corporation to

implement and enforce minimum welfare standards for its suppliers of animal

products, similar to those adopted by McDonald's, Burger King, and Wendy's.

 

In a moving presentation to press, Friedrich catalogued evidence of

egregious abuse of farmed animals obtained by PeTA's investigators working

undercover at the factory farms and slaughterhouses supplying Safeway with

meat, eggs, and dairy. Particularly horrendous was the footage from a pig

facility in Oklahoma where pigs were being beaten, kicked, slammed to the

floor, and bludgeoned with hammers. The Food and Social Justice Project

announced its support of PeTA's boycott, and its commitment to holding

regular leafleting demos at Safeway stores throughout the Bay Area (please

stay tuned for our plan of action!). Alfredo Kuba was also on hand to offer

the presentation in Spanish.

 

You can learn more about the boycott at http://www.Shameway.com

 

During our leafleting campaign outside of Burger King, we commonly heard

comments from passersby who indicated that they did not eat at fast food

restaurants, implying that they were therefore not responsible for the

really awful abuses we were discussing. The shift to focus on a grocery

chain will really drive home the point that systematic abuse of animals is

standard agricultural practice on factory farms, on feedlots, on stockyards,

in transportation, and in slaughterhouses. Focussing on one corporation

(Safeway) and focussing on the most egregious abuses (gestation crates for

pigs, forced molting, debeaking of hens, debilling of ducks, skinning and

dismembering of animals who are still fully conscious, and so on) helps

secure the public attention that these issues sorely need.

 

We all know that the real solution to these problems is for consumers to

simply embrace a vegan diet. But, until the media is willing to spend any

serious time on these systemic problems, the mainstream of the population

will remain undereducated on the issues. Campaigns like the Safeway boycott

bring the concerns of animals (and the associated environmental, public

health, and labor concerns) to the table and enable a national debate on the

issues.

 

You can help by getting involved at a grassroots level. The Food & Social

Justice Project will be coordinating protests and leafleting actions

throughout the Bay Area (this is the home of Safeway HQ, and where they will

feel the heat the most!). The leafleting actions will be similar to those

conducted on a weekly basis outside of the Burger King at Market & Powell.

We will be polite, respectful, and entirely nonviolent. People will be

invited to participate as they please (you may leaflet, engage passersby in

conversation, or simply hold a sign). If you do not wish to participate in a

public demonstration, please write to Safeway corporation (you can get

contact info/addresses, etc. from http://www.Shameway.com). Safeway

executives need to know that there is a groundswell of support for the PeTA

boycott right here in the Bay Area.

 

And, of course, you can offer your support by taking your consumer dollars

to places other than Safeway. In San Francisco, vegetarian co-op Rainbow is

not only a wonderful place to purchase groceries - it's also a social haven

where one can run into friends and comrades! In Berkeley, Berkeley Bowl has

the best variety and abundance of fabulous produce anywhere. Albertson's,

Bell Market, Trader Joe's, farmer's markets, and the myriad of independent

neighborhood grocery stores that constitute the backbone of our communities

are all fantastic alternatives to Safeway. Remember, every dollar you take

away from Safeway is a vote for the animals who truly cannot advocate on

their own behalf.

 

Thanks so much.

 

Best regards,

Alka

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Thanks for passing this on.

 

I'm interested in leafletting at some Safeway stores in S.F. Is

anyone interested in joining me at the stores in the Richmond

District? There's one on Cabrillo and 7th Avenue and one on Fulton

near Ocean Beach. It would be nice if we could get a group together

to do this...

 

 

 

, " Chandna, Alka " <alka.chandna@s...> wrote:

> Dear Friends,

>

> Yesterday afternoon, Bruce Friedrich, Senior Campaign Coordinator

for People

> for the Ethical Treatment of Animals, held a press conference in San

> Francisco to launch PeTA's boycott of Pleasanton-based Safeway

corporation

> and its subsidiaries. As reported in USA Today, the SF Chronicle,

and the

> Contra Costa Times, the boycott marks the collapse of 16 months of

> negotiations with Safeway, in which PeTA implored the corporation to

> implement and enforce minimum welfare standards for its suppliers

of animal

> products, similar to those adopted by McDonald's, Burger King, and

Wendy's.

>

> In a moving presentation to press, Friedrich catalogued evidence of

> egregious abuse of farmed animals obtained by PeTA's investigators

working

> undercover at the factory farms and slaughterhouses supplying

Safeway with

> meat, eggs, and dairy. Particularly horrendous was the footage from

a pig

> facility in Oklahoma where pigs were being beaten, kicked, slammed

to the

> floor, and bludgeoned with hammers. The Food and Social Justice

Project

> announced its support of PeTA's boycott, and its commitment to

holding

> regular leafleting demos at Safeway stores throughout the Bay Area

(please

> stay tuned for our plan of action!). Alfredo Kuba was also on hand

to offer

> the presentation in Spanish.

>

> You can learn more about the boycott at http://www.Shameway.com

>

> During our leafleting campaign outside of Burger King, we commonly

heard

> comments from passersby who indicated that they did not eat at fast

food

> restaurants, implying that they were therefore not responsible for

the

> really awful abuses we were discussing. The shift to focus on a

grocery

> chain will really drive home the point that systematic abuse of

animals is

> standard agricultural practice on factory farms, on feedlots, on

stockyards,

> in transportation, and in slaughterhouses. Focussing on one

corporation

> (Safeway) and focussing on the most egregious abuses (gestation

crates for

> pigs, forced molting, debeaking of hens, debilling of ducks,

skinning and

> dismembering of animals who are still fully conscious, and so on)

helps

> secure the public attention that these issues sorely need.

>

> We all know that the real solution to these problems is for

consumers to

> simply embrace a vegan diet. But, until the media is willing to

spend any

> serious time on these systemic problems, the mainstream of the

population

> will remain undereducated on the issues. Campaigns like the Safeway

boycott

> bring the concerns of animals (and the associated environmental,

public

> health, and labor concerns) to the table and enable a national

debate on the

> issues.

>

> You can help by getting involved at a grassroots level. The Food &

Social

> Justice Project will be coordinating protests and leafleting actions

> throughout the Bay Area (this is the home of Safeway HQ, and where

they will

> feel the heat the most!). The leafleting actions will be similar to

those

> conducted on a weekly basis outside of the Burger King at Market &

Powell.

> We will be polite, respectful, and entirely nonviolent. People will

be

> invited to participate as they please (you may leaflet, engage

passersby in

> conversation, or simply hold a sign). If you do not wish to

participate in a

> public demonstration, please write to Safeway corporation (you can

get

> contact info/addresses, etc. from http://www.Shameway.com). Safeway

> executives need to know that there is a groundswell of support for

the PeTA

> boycott right here in the Bay Area.

>

> And, of course, you can offer your support by taking your consumer

dollars

> to places other than Safeway. In San Francisco, vegetarian co-op

Rainbow is

> not only a wonderful place to purchase groceries - it's also a

social haven

> where one can run into friends and comrades! In Berkeley, Berkeley

Bowl has

> the best variety and abundance of fabulous produce anywhere.

Albertson's,

> Bell Market, Trader Joe's, farmer's markets, and the myriad of

independent

> neighborhood grocery stores that constitute the backbone of our

communities

> are all fantastic alternatives to Safeway. Remember, every dollar

you take

> away from Safeway is a vote for the animals who truly cannot

advocate on

> their own behalf.

>

> Thanks so much.

>

> Best regards,

> Alka

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