I sent an email to Subaru complaining about the 'Rabbit Commercial'; here's their response...

[Guest guest]

(this is from emailing them from their online email form at www.subaru.com)

 

 

 

Dear Mr. Taylor:

 

Thank you for sharing your concerns about the Subaru 'Outside the Box' TV

commercial. Subaru created this ad with the best of intentions. It was designed

to depict the release of a wild rabbit that was inappropriately caught and

brought to school. Unfortunately, our message yielded an unintended conclusion -

that a domesticated rabbit was being released into the wild. Subaru of America,

Inc. in no way condones this irresponsible activity and apologizes for any

confusion caused.

 

In looking at ways to help alleviate any future confusion concerning this

advertisement, we examined many alternatives. We listened to what people had to

say. However, we have concluded that the best way to clarify our message is to

remove the ad from the air (please note that it takes several days for local

stations to remove this ad from their rotation schedules.) As you may know,

Subaru has long been a friend to the environment and a proud supporter of

organizations that help preserve it for future generations.

 

We thank you again for sharing your concern, and ask that you help communicate

our decision to friends and colleagues. Sincerely,

 

John J. Mergen

Subaru of America, Inc.

--------------------------

 

 

YOUR ORIGINAL MAIL:

 

 

 

The 'rabbit' ad currently showing in prime time where a domestic

rabbit is taken out to the woods and 'released' depics an act of cruelty

and shows that subaru is willing to depict brutality as 'gentleness' just

to sell a few cars. Unless this ad is dropped I will tell all my friends

never to buy another subaru (and several of them have them now.)

 

R Taylor