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This is ludicrous. Check out the photo of a police car dressed in a

McDonald's ad.

<http://www.commercialalert.org>http://www.commercialalert.org

 

What's more frightening? A cop chasing you or Ronald McDonald?

 

^%@!

 

Please take action on this and forward...

 

SF Police Dept of Public Affairs: 553.1561

 

 

Commercial Alert, October 30, 2002

 

Commercial Alert and twenty criminal justice experts sent letters today to

CEOs of the 100 leading national advertisers, asking them not to buy ads on

police cars. The letters say that the ads turn police cars into " rolling

billboards, " make police " objects of ridicule and scorn, " and " may invite

crime, by reducing the moral authority of the police. "

 

According to news reports, twelve cities have agreed to purchase police

cruisers with ads, and another 75 are considering it.

 

This isn't a Halloween nightmare. Government Acquisitions LLC is covering

police cars from headlight to taillight with ads. See a police car with a

McDonald's logo at

<<http://www.commercialalert.org>http://www.commercialalert.org>.

 

WHAT YOU CAN DO TO HELP:

Please ask your city or county's police chief or sheriff to take the

" <http://www.commercialalert.org/policepledge.pdf>Commercial-Free Police

Pledge " not to buy sponsored police cars. The pledge says " To uphold the

integrity and moral authority of law enforcement in our community, I hereby

pledge never to purchase police cars bearing advertisements. "

 

The " Commercial-Free Police Pledge " form is available at

<<http://www.commercialalert.org/policepledge.pdf>http://www.commercialalert.org\

/policepledge.pdf>.

If your local police chief or sheriff makes the pledge, please fax or mail

the pledge form back to Commercial Alert (fax: 503.235.5073).

 

The letter to the CEOs of the 100 leading national advertisers follows.

 

Dear ----------------:

 

In these days of violence and unrest, respect for law has become a precious

civic asset, and that includes respect for those who enforce the law. It

is imperative that we resist all that would cheapen or degrade the men and

women who maintain order in our communities, or would make them objects of

ridicule and contempt.

 

For this reason we urge that you not participate in a scheme to put

advertising on local police cars, promoted by a company called Government

Acquisitions LLC. There are many, many venues for advertising in America

today. This is one of the worst.

 

Government Acquisitions is taking advantage of the budget shortfalls facing

local governments in order to turn police cars into rolling

billboards. The company sells the ad space, and then sells the cars to

police departments for a dollar each. According to the Washington Post,

about 75 cities and towns are talking with the company about buying the

sponsored police cruisers. The Christian Science Monitor reports that

twelve towns have agreed to purchase them already.

 

It is understandable that some police departments would succumb to this

temptation. Many of them need money, and the nation's politicians have not

provided it. But dependence on corporate advertising simply delays the day

of fiscal reckoning. Besides, the answer to the budget problems of local

police forces is not to turn their cars -- the most visible police presence

in most communities -- into pitchmobiles, and officers themselves into

hucksters on wheels. Does anyone really think it is going to increase

respect for law, to have police men and women in their cars hawking cola

and fries?

 

The rule of law depends on the impartiality of our nation's system of law

enforcement. That impartiality is compromised when police officers act as

marketing agents for corporations. The Government Acquisitions police cars

can easily lead to conflicts of interest when police take action that

affects their advertisers. For example, a police officer may be inclined

to " go easy " on a local business whose ads are on the police department's

cars.

 

Our nation's police departments need neither conflicts of interest nor

farce, either now or any other time. In the long run, both may invite

crime, by reducing the moral authority of the police.

 

We urge that you not aid this scheme. There are better ways to support the

local police -- ways that honor law enforcement officials rather than

turning them into objects of ridicule and scorn.

 

Sincerely,

 

Albert W. Alschuler, Wilson-Dickinson Professor of Law, University of

Chicago Law School

Peter Barnes, Co-founder, Working Assets; author, Who Owns the Sky?

Adam Benedetto, Candidate for Sheriff of Dane County, Madison WI

David Bollier, author, Silent Theft: The Private Plunder of our Common Wealth

David Bosworth, Associate Professor of English, University of Washington

Jason Catlett, President, Junkbusters Corp.

Paul G. Chevigny, Joel S. and Anne B. Ehrenkranz Professor of Law, New York

University Law School, author of Police Power and Cops and Rebels

Tom Cook, Professor of Criminal Justice, Wayne State College, Nebraska

Christopher C. Cooper, Assistant Professor of Criminal Justice, Department

of Sociology, Anthropology & Criminal

Justice, Saint Xavier University

Marilyn Corsianos, Assistant Professor, Department of Sociology,

Anthropology, and Criminology, Eastern Michigan University

Adrienne D. Davis, Professor of Law, University of North Carolina School of

Law

Mike Feinstein, Mayor, City of Santa Monica

Ruth E. Fleury-Steiner, Assistant Professor, Department of Individual and

Family Studies, University of Delaware

Monroe H. Freedman, Lichtenstein Distinguished Professor of Legal Ethics,

Hofstra Law School

Craig B. Futterman, Assistant Clinical Professor of Law, University of

Chicago Law School

John J. Gibbs, Professor of Criminology, Indiana University of Pennsylvania

Jona Goldschmidt, Associate Professor, Department of Criminal Justice,

Loyola University

Matt Gonzalez, Member, San Francisco Board of Supervisors

Nancy A. Horton, Assistant Professor, Department of Criminal Justice,

University of Maryland Eastern Shore

Michael Jacobson, co-author, Marketing Madness

Sut Jhally, Founder and Executive Director, The Media Education Foundation

Jean Kilbourne, Author, Can't Buy Me Love: How Advertising Changes the Way

We Think And Feel

Alan J. Lizotte, Professor, School of Criminal Justice, University at Albany

Arthur J. Lurigio, Professor of Criminal Justice, Loyola University

Ben Manski, Co-Chair, Green Party of the United States

Randy Martin, Professor, Department of Criminology, Indiana University of

Pennsylvania

Robert McChesney, Research Professor, Institute of Communications Research,

University of Illinois at Urbana-Champaign; author, Rich Media, Poor Democracy

Bob McCannon, Executive Director, New Mexico Media Literacy Project

Jim Metrock, President, Obligation, Inc.

Mark Crispin Miller, Professor of Media Ecology, New York University

Norval Morris, Julius Kreeger Professor of Law and Criminology, Emeritus,

University of Chicago Law School

Robert Pugsley, Paul E. Treusch Professor of Law, Southwestern University

School of Law

Cliff Roberson, Professor of Criminal Justice, Washburn University

Dennis Rosenbaum, Professor of Criminal Justice and Psychology, Department

of Criminal Justice, University of Illinois at Chicago

Gary Ruskin, Executive Director, Commercial Alert; Director, Congressional

Accountability Project

Ron Tannehill, Assistant Professor of Criminal Justice, Washburn University

Sandra Wachholz, Professor of Criminology, University of Southern Maine

Robert Weissman, co-director, Essential Action

 

<-------letter ends here------->

 

Commercial Alert's mission is to keep the commercial culture within its

proper sphere, and to prevent it from exploiting children and subverting

the higher values of family, community, environmental integrity and

democracy. Commercial Alert has more than 1,500 members representing all 50

states and the District of Columbia. For more information, see our website

at <<http://www.commercialalert.org>http://www.commercialalert.org>.

 

Commercial Alert's materials are distributed via our email list. To

, go to

<<http://lists.essential.org/mailman/listinfo/commercial-alert>http://lists.esse\

ntial.org/mailman/listinfo/commercial-alert>,

or send a blank message to

<<.

Subscribers receive 1-2 emails per week.

 

This note is posted at:

<<http://lists.essential.org/pipermail/commercial-alert/2002/000124.html>http://\

lists.essential.org/pipermail/commercial-alert/2002/000125.html>.

 

--

Gary Ruskin | gary

Commercial Alert |

<http://www.commercialalert.org/>http://www.commercialalert.org/

Congressional Accountability Project |

<http://www.congressproject.org/>http://www.congressproject.org/

phone: 503.235.8012 | fax: 503.235.5073

 

 

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