more details of the fake vegan gelatin

[Guest guest]

People are glad this is getting exposed, I wrote my letter already.

Everyone let's do something about it rather than just sitting on our butts!

 

 

 

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http://www.vegparadise.com/

 

May 1, 2007 -- Vegparadise News Bureau

 

CNBC Exposes Emes Kosher Products

 

Just when Emes Kosher Products seemed to be relegated to the " Cold Case "

file and its officers had disappeared " Without a Trace, " the company and its

misdeeds have resurfaced in a special report to be aired on CNBC on May 2 at

10:00 p.m. Pacific Daylight Time and 1:00 a.m. on the East Coast. The

program will be repeated at other times during the month. For a schedule of

showings, consult the website at

http://www.cnbc.com/id/16586545/site/14081545/

 

A feature called " A Puff Piece " is one segment of the cable channnel's

" Business Nation. " CNBC publicity for the program touts the segment as

follows:

 

A PUFF PIECE

 

It may seem as though it's based on pure puffery, but the marshmallow

industry is rock solid. From campfire treats to Easter Peeps, more than $150

million worth of marshmallows are sold every year. That number could be much

higher if not for one thing: marshmallows contain gelatin, an animal

byproduct, and so strict vegetarians can't eat them. But the search for the

holy grail of the vegetarian world--a non-animal based marshmallow--is a

delectable story everyone will enjoy!

 

As Jane Wells reports, it includes two earnest entrepreneurs who suffered

financial ruin, a mysterious businessman who disappeared without a trace,

and an army of vegetarians in search of one sweet treat.

 

 

 

<http://www.vegsource.com/articles2/msnbc_marshmallow.htm> See a video of A

Puff Piece

 

 

When Vegetarians in Paradise wrote about the demise of the

<http://www.vegparadise.com/news56.html> company in August 2005, we

described how Emes Kosher Products virtually slipped away in the dead of

night after years of deceiving people about its Kosher Jel they claimed was

vegetarian, even vegan.

 

VIP efforts to mount a letter-writing campaign to persuade the Illinois

Attorney General's office to find and prosecute the petty crooks of this

deceitful company was blazingly unsuccessful. We later learned that the

office claimed they received only seven letters about Emes Kosher Products.

Too bad the vegetarian community could not channel its outrage over this

matter into writing letters to the attorney general.

 

How many letters does it take to change a light bulb, or, in this case,

investigate deceit and fraud? The few people who did write letters received

inappropriate form responses from the attorney general's office that didn't

even address the issue of fraud. Instead the letter said:

 

" The consumer protection division, of the office of Attorney General has

received your consumer complaint. A copy of your complaint has been

forwarded to the above named business for their review and response.

 

" The business may contact you about a possible settlement after they receive

our letter. We encourage you to consider any reasonable offer. If the

business responds directly to our office, a copy of their response will be

mailed to you.

 

" This is an informal mediation proicess. We are unable to represent private

citizens in legal disputes. "

 

But why has the Emes affair resurfaced in 2007? Freelance journalist

Elizabeth Jensen who has written for the Los Angeles Times and The New York

Times came across the VIP stories when she Googled to find information about

vegan marshmallows. What she read motivated her to pitch the story to CNBC.

They liked the idea, and dispatched camera crews to interview the principal

characters in the tale.

 

Those interviews took the crew to New York, Florida, Loma Linda in

California, and Vegparadise in Los Angeles. In New York they interviewed

Sara Sohn of Sweet and Sara who used Emes Kosher Jel as an ingredient in

what she believed were her vegan marshmallows. In Florida they listened to

Ming Tran of the now-defunct Vegan Supreme Marshmallows who was duped by

Emes and closed down her business because her marshmallows were not vegan.

In Loma Linda the crew filmed Dr. Kenneth Burke, professor of nutrition and

dietetics, who had been questioning the authenticity of the Emes Kosher Jel

for years.

 

Jensen and the film crew spent six hours at Vegparadise on March 22

interviewing us about our role in the Emes affair. In the course of the

interview, we expressed our disappointment with the attorney general's

office in not bringing the Emes mob to justice.

 

With the airing of the program, the Emes story could take a new direction or

just slink away into the night as the company did. Hopefully, the outrage of

vegetarians and vegans won't allow that to happen and will spark a cry for

justice in this matter.

 

The Illinois Attorney General's office can be contacted at:

 

Office of the Attorney General

Consumer Protection Division

100 West Randolph Street

Chicago, IL 60601

 

RE: Emes Kosher

File No: 2005-CONSC-00129394

 

As new developments unfold in L'affaire Emes, Vegparadise will warm up this

" Cold Case " by relaying the savory details to our readers.

 

For background information on the Emes matter, read our three stories:

Emes Kosher Jel <http://www.vegparadise.com/news53.html> Flunks Gelatin

Test

Emes Holds Smoking Gun <http://www.vegparadise.com/news55.html>

Emes Kosher Products Goes <http://www.vegparadise.com/news56.html> Belly Up

 

 

 

 

 

 

http://www.illinoisattorneygeneral.gov/about/email_ag.jsp

 

 

 

 

 

Re: Emes Kosher

File No: 2005-CONSC-00129394

 

Ms. Lisa Madigan, Attorney General

State of Illinois

500 South Second Street

Springfield, IL 62706

 

Dear Ms. Madigan:

 

You cannot imagine our disappointment with the lack of effort made by your

office in investigating the fraudulent, deceitful, and unethical business

practices of Emes Kosher Products.

 

Your office has " closed the file " on Emes Kosher Products, but CNBC has not.

We would like to direct your attention to their story, " A Puff Piece, " that

will air during this entire month of May on Business Nation. Air times are

listed on the Business Nation web page at

 

<http://www.cnbc.com/id/16586545/site/14081545/>

http://www.cnbc.com/id/16586545/site/14081545/

 

What boggles our imagination is that a company like Emes could violate

local, state, and national laws but no public agency would prosecute them

for their nefarious deeds.

 

We have a voluminous file on this company and would be more than delighted

to share the information with your office.

 

Sincerely,

 

Zel & Reuben Allen

 

 

 

 

 

 

 

signature:

 

 

 

Peace on Earth, love all Humans and Animals.

 

 

 

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