Fwd: Your Efforts Made a Difference! Vegan Outreach Special Announcement

December 13, 2007

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enewsletterDec 12, 2007 11:03 PMYour Efforts Made a Difference! Vegan Outreach Special Announcementbrindlegirl

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Your Efforts Made a Difference!

Emptied Cages and More Vegan Products!

Earlier this year, Vegan Outreach and Compassion Over Killing teamed up with caring people everywhere in urging Morningstar Farms, a Kellogg subsidiary that has been making vegetarian foods for over 25 years, to offer more vegan items by removing eggs from more of its products.

We are extremely pleased to announce that after receiving thousands of calls, e-mails, and letters from consumers, and after discussing this topic with COK and VO, Morningstar Farms has decided to make very significant changes!

According to company spokeswoman Kathleen Eckler, in 2008 "Kellogg is reducing the amount of eggs we use in our Morningstar products by a minimum of one million eggs. We're committed to announcing even more new vegan products for our customers."

This will make it easier and more convenient for new people to explore veganism. Also, by reducing Kellogg's egg usage by more than a million eggs per year, nearly 4,000 fewer laying hens will suffer in factory farms each year.

Please call Kellogg today to thank the company for its compassionate decision and to let it know that you're looking forward to seeing more vegan products from Morningstar Farms in the near future: 1-800-962-1413 (press 9).

Production of eggs remains one of the most cruel practices. More than 95% of eggs produced in the U.S. come from hens confined inside barren wire battery cages so restrictive, the birds can barely move, let alone engage in many of their most natural behaviors, such as spreading their wings, perching, or even walking. Battery-caged hens are typically provided with a meager 67 square inches of space in which to live—that's less floor space than the size of one sheet of notebook paper. For more information about the horrors of modern agribusiness, please see WhyVegan.com.

Thank so very much to all of you who joined in our campaign and helped bring about this victory for animals! We'd especially like to thank and congratulate Erica Meier of COK who did most of the negotiating.

You can see previous issues of Vegan Outreach's e-newsletter here

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