This ad HORRIFIC!!!!  PLEASE BOYCOTT & WRITE!!!!

[Guest guest]

Juli,

Thank you, I just read about this in Animal Times Magazine and am glad to see

that they have retracted this ad.

 

Thank you for sharing this with all of us.

 

Batya

 

 

juli3

2008/01/03 Thu AM 07:37:27 CST

Re: This ad HORRIFIC!!!! PLEASE BOYCOTT &

WRITE!!!!

 

 

I just wanted to share the response I recently received; Peace, Juli Dear Mrs

Kring,

 

The ad for Exit Shoes was indeed done by our office in 2005. It appeared in

two fashion magazines in August 2005. Following its publication, concerns

were raised by people who were offended by the ad. We immediately removed

it from the marketplace, issued a press statement and apologized to each

individual who had expressed their concerns. I can only reiterate Ogilvy

regrets that this work caused offence and offer to you our sincere

apologies.

 

The work is undoubtedly controversial. We want to apologize for any offence

caused and are sorry for hurting your feelings. It is the job of creative

advertising to generate stand-out and competitive edge for brands. Agencies

will always push at the boundaries, but we recognise that in this instance

the line had been crossed.

 

The debate about what is and is not acceptable in advertising content

predates and will long outlive this particular incident, but we have

learned that the line between acceptability and giving offence is a thin

one and one which must be constantly monitored, whatever target audience

you are trying to reach. In this case, we crossed that line and we regret

it.

 

Yours sincerely,

 

Jan Van Aken

CEO Ogilvy Belgium

Office: +32-2-5456639

E-mail: jan.vanaken

 

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