Peaceable Kingdom filmmakers launch Humane Myth website - PLEASE READ AND FORWAR

June 19, 2008

View this announcement online at http://www.humanemyth.org/announce/hmlaunch.htm

Tribe of Heart unveils new web site challengingthe myth of humane animal products New online advocacy resource includes expert testimony from the subjects of forthcoming film Peaceable Kingdom: The Journey Home

Dear Friends,

We are contacting you today to announce an extensive new web resource called HumaneMyth.org.

HumaneMyth.org is an initiative being carried out by an international coalition of individuals and grassroots organizations, including, among others, Tribe of Heart and all seven subjects of Peaceable Kingdom: The Journey Home. Please read our press release and visit the HumaneMyth.org website. And if you are as concerned as we are by the issues it explores, please join the effort to get the message out.

The site offers many tools for online and community-based outreach, including slide shows, informational brochures, thought provoking analysis of media stories, web banners, flyers and other ways to counter the myth within your community. Help us spread the word to bloggers, newspapers, magazines, our fellow activists, educators, politicians, scientists, and environmental advocates.

The animal movement is at a critical point, and to insure a good outcome, many more people need to become aware of the problems posed by the myth of "humane" animal products, and actively take part in shaping our movement's future.

We know you have been patiently awaiting the release of our new film, Peaceable Kingdom: The Journey Home. The film is now undergoing audience testing and the final stages of refinement. We will send you an update when we have firmed up our plans for release. The HumaneMyth web site is the first of a set of educational tools we are developing that will complement the new film and its message.

Best wishes,

James LaVeck and Jenny SteinProducer and Director of The Witness andPeaceable Kingdom: The Journey Home

FOR IMMEDIATE RELEASE

PUBLIC NOT BEING TOLD THE FULL TRUTH ABOUTHUMANE ANIMAL PRODUCTS

June 19, 2008

HumaneMyth.org offers provocative new testimony from former farmers, investigators, and animal rescuers who expose fallacies associated with animal product labels such as cage-free, sustainable, organic and certified humane

With growing media attention on the devastating impact large-scale industrialized farming is having on animals and the environment, concerned citizens are seeking alternatives. Labels such as "Certified Humane,Cage-free,Free-range," and "Organic" make it seem that those who are willing to pay a higher price can enjoy meat, dairy products, and eggs from small-scale farms that treat animals with respect.

But is the public being misled?

Read full press release

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Humane myth: An idea being propagated by the animal-using industry and some animal protection organizations that it is possible to use and kill animals in a manner that can be fairly described as respectful or compassionate or humane.

Tribe of Heart is a 501©(3) charitable non-profit organization offering a unique fusion of artistic filmmaking, public education and programs for citizen engagement.

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