Animal-rights group criticized for anti-milk campaign

[Guest guest]

Speaking of unproductive... I am completely embarrassed once again by another

idiotic, waste-of-money, over-the-top, counter-productive campaign by PeTA. Of

course I agree with their goals but I have rarely ever agreed with their means

to achieving them. This is all just too much. What a waste of good resources.

And I thought the bikini woman with the sausages was bad...

 

There's this http://www.cnn.com/2000/FOOD/news/03/13/got.beer.ap/index.html and

it's about this http://www.milksucks.com/index2.html

 

 

 

March 13, 2000

CNN Web posted at: 10:07 AM EST (1507 GMT)

 

NORFOLK, Virginia (AP) -- Anti-drunken driving activists aren't amused by a new

ad campaign urging college students to replace their milk mustaches with beer

foam.

 

Norfolk-based People for the Ethical Treatment of Animals this week plans to

unveil its " Got Beer? " campaign on college campuses nationwide, in time for all

those green-beer St. Patrick's Day celebrations.

 

PETA argues that drinking beer is healthier than milk and that the dairy

industry is cruel to cows and calves.

 

Mothers Against Drunk Driving sent a letter Friday asking PETA to pull the

campaign for fear it will encourage underage drinking. Many college students are

under the legal drinking age of 21.

 

" We're very concerned and appalled with it for the simple fact that underage

drinking is the number one drug problem among American youths, " said Teresa

Hardt, a spokeswoman for the Irving, Texas-based group, whose mission includes

the prevention of underage drinking.

 

The campaign also comes at a time when increased attention is being focused on

binge drinking on campuses.

 

" If PETA's misguided purpose is to denounce the dairy industry, they certainly

aren't advancing their ball by advocating alcohol consumption by college

students, " said David Botkins, spokesman for state Attorney General Mark L.

Earley.

 

A spokesman said PETA will proceed with the campaign and that it does not

promote underage or drunken driving.

 

Group uses college students to spread message

 

" College students are savvy, " said Bruce Friedrich, PETA's vegetarian campaign

coordinator. " Nobody's going to put beer on their Cheerios or get drunk and

drive as a result of our campaign. "

 

PETA is using beer in its anti-milk campaign as a fun, titillating way to get

attention, but the campaign makes it clear that juice, water, soda and soy milk

are preferable to beer, Friedrich said.

 

PETA contends that milk does not do a body good because it is full of fat and

cholesterol, while beer contains neither. PETA's main concern, however, is about

what it says is the cruel treatment of milk cows and their calves on factory

farms.

 

" If you drink milk, you are supporting a product that is horrible for human

health, catastrophic for the environment and a living nightmare for the animals

involved, " Friedrich said.

 

PETA is urging the more than 2,000 college students who are part of its college

activist network to attempt to place articles and letters about the issue in

their campus newspapers starting this week.

 

PETA also is giving away beer bottle-shaped bottle openers that say, " Drink

responsibly. Don't drink milk. " and " Save a cow's life. "

 

Susan Ruland, a spokeswoman for the dairy industry's " Got Milk? " and milk

mustache campaigns, called PETA's parody " ridiculous on so many levels. It's

kind of amusing. "

 

Cows produce more and better milk if they are treated well, so it would not make

economic sense for dairy farmers to mistreat the animals, said Ruland,

spokeswoman for the International Dairy Foods Association in Washington, D.C.

 

Ruland also noted that milk contains 30 percent of the calcium, 16 percent of

the protein and 25 percent of the vitamin D recommended daily.

 

" It's just a very powerful nutrient package, " she said. " To suggest based on bad

science that you avoid it is just irresponsible. "

 

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