Guest guest Posted March 17, 2000 Report Share Posted March 17, 2000 March 16, 2000 Web posted at: 2:37 PM EST (1937 GMT) NORFOLK, Virginia (AP) -- An animal-rights group on Thursday pulled its " Got Beer? " ad campaign, which anti-drunken driving activists had criticized as a misguided promotion of underage drinking. People for the Ethical Treatment of Animals unveiled the campaign on college campuses this week. The Norfolk-based group contends that milk cows and their calves suffer on factory farms and that the fat and cholesterol in milk make drinking beer look good by comparison. PETA said it stopped the campaign out of respect for concerns raised by Mothers Against Drunk Driving. " MADD got their message out; we got our message out, " said Bruce Friedrich of PETA. " Our goal was always to raise awareness about the suffering of cows and their calves, and we've certainly done that. " PETA will give MADD $500 collected from employees and include a link to MADD on its Website as goodwill gestures. " As spring break and St. Patrick's Day is upon us, we hope we helped save lives and prevented injuries due to underage drinking and impaired driving by speaking out against the campaign, " said MADD spokeswoman Tresa Hardt. The animal-rights group plans a different approach, using an ad showing a calf modeled after the pictures of missing children seen on the backs of milk cartons. The " Got Beer? " campaign was parody of the dairy industry's familiar " Got Milk? " advertisements. Nutritionists said PETA's health comparison between beer and milk was oversimplified, since milk contains many nutrients and nonfat milk eliminates the drawbacks of whole milk. http://www.cnn.com/2000/FOOD/news/03/16/got.beer.ap/index.html -- _____________ Free email services provided by http://www.goodkarmamail.com powered by OutBlaze Quote Link to comment Share on other sites More sharing options...
Guest guest Posted March 17, 2000 Report Share Posted March 17, 2000 Okay, wow. They're really trying to get some attention, aren't they? They're changing the campaign to make reference to missing children after *Mothers* Against Drinking and Driving protested their original campaign. Does anyone else think that there's a not-too-subtle irony being played out there? Clearly, they get a lot more potency and publicity/dollar out of their ad campaigns by rocking the boat as much as they can, and that's obvious to anyone who bothers to think about it, so maybe it's not so bad. The question is whether they're reaching and affecting their target audience - if you're inclined toward utilitarianism. ciao, Anthony anji b wrote: > " anji b " <vegan > > March 16, 2000 > Web posted at: 2:37 PM EST (1937 GMT) > > NORFOLK, Virginia (AP) -- An animal-rights group on Thursday pulled its " Got Beer? " ad campaign, which anti-drunken driving activists had criticized as a misguided promotion of underage drinking. > > People for the Ethical Treatment of Animals unveiled the campaign on college campuses this week. The Norfolk-based group contends that milk cows and their calves suffer on factory farms and that the fat and cholesterol in milk make drinking beer look good by comparison. > > PETA said it stopped the campaign out of respect for concerns raised by Mothers Against Drunk Driving. > > " MADD got their message out; we got our message out, " said Bruce Friedrich of PETA. " Our goal was always to raise awareness about the suffering of cows and their calves, and we've certainly done that. " > > PETA will give MADD $500 collected from employees and include a link to MADD on its Website as goodwill gestures. > > " As spring break and St. Patrick's Day is upon us, we hope we helped save lives and prevented injuries due to underage drinking and impaired driving by speaking out against the campaign, " said MADD spokeswoman Tresa Hardt. > > The animal-rights group plans a different approach, using an ad showing a calf modeled after the pictures of missing children seen on the backs of milk cartons. > > The " Got Beer? " campaign was parody of the dairy industry's familiar " Got Milk? " advertisements. > > Nutritionists said PETA's health comparison between beer and milk was oversimplified, since milk contains many nutrients and nonfat milk eliminates the drawbacks of whole milk. > > http://www.cnn.com/2000/FOOD/news/03/16/got.beer.ap/index.html > -- > _____________ > Free email services provided by http://www.goodkarmamail.com > > powered by OutBlaze > > ------ > GET A NEXTCARD VISA, in 30 seconds! Get rates as low as 2.9% > Intro or 9.9% Fixed APR and no hidden fees. Apply NOW! > http://click./1/936/2/_/651892/_/953265530/ > ------ > > > Post message: > Subscribe: - > Un: - > List owner: -owner > > Shortcut URL to this page: > /community/ Quote Link to comment Share on other sites More sharing options...
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