Doctor's Billboard Takes On the March of Dimes

April 7, 2000

New Ad Tackles Controversial Animal Experiments

FOR IMMEDIATE RELEASE

Thursday 06 April 2000

Washington, D.C.—A Washington, D.C.-based physicians group is confronting the

March of Dimes' use of animals in a daring new ad campaign debuting in San

Francisco today.

" How many animals will be killed with your March of Dimes donation? Just say

no, " reads a bound-to-be-contentious billboard sponsored by the Physicians

Committee for Responsible Medicine (PCRM). In addition to San Francisco, the

outdoor ad is also appearing in Dallas and San Diego, two other cities where the

March of Dimes will hold its annual WalkAmerica events in late April.

San Francisco citizens can view the billboard on Jackson Street, between Kearny

and Columbus; the west-facing billboard is scheduled to post today. It will be

up throughout the month.

" March of Dimes supporters should know their hard-earned and well-intentioned

contributions are helping fund fatal animal experiments, " says PCRM president

Neal D. Barnard, M.D. PCRM calculates the giant charity has spent an estimated

$1 million per year on such disturbing tests as freezing newborn ferrets and

injuring the lungs of infant lambs.

" Countless animals have died at the hands of March of Dimes-funded experiments, "

says Dr. Barnard. " The fact is that animal models are not an effective way to

study birth defects. Virtually everything we currently know about birth defects

we learned through studies of human populations. The March of Dimes should put

all its resources into human-centered research and into programs that help women

prevent birth defects. "

More information is available at www.charitiesinfo.org, a PCRM Web site that

lists those charities that do and do not fund animal experiments. Click here for

a downloadable image of the billboard. Interviews are available upon request.

Founded in 1985, the Physicians Committee for Responsible Medicine is a

nonprofit organization that promotes preventive medicine and higher standards in

research. PCRM is comprised of 5,000 doctors and more than 100,000 laypeople.

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