Milk Without the Moo

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Milk Without the Moo

A Soy Product Gets A Major Makeover

 

By Carole Sugarman

Washington Post Staff Writer

 

Wednesday, January 2, 2002; Page F01

 

Five years ago, someone decided to think outside the box. Back then, soy milk

was poured into aseptic (shelf-stable) boxes where it sat in a health food store

or on a grocery shelf, sometimes in a specialty foods aisle that was away from

mainstream shoppers.

 

Then in 1996, White Wave, makers of Silk, decided to put its soy milk in cartons

and sell them chilled. And pit them squarely against dairy milk.

 

http://www.washingtonpost.com/wp-dyn/articles/A48124-2002Jan1.html

 

 

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