HOT HOT: NotMilk on CBS tonight with Dan Rather

[Guest guest]

By Robert Cohen www.notmilk.com

 

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Tonight (Thursday, January 17, 2002), CBS

Evening News will air the NOTMILK news story

that the've been promoting all week. The

show should be seen sometime around 6:30

PM EST. Check your local listings.

 

Although the story has been called NOTMILK,

I was not interviewed for the piece. I have

been on CBS many times, and they might use old

stock footage, but the way I feel, it's better

to have a NOTMILK story without the NOTMILKMAN,

than no story at all. I will watch with interest.

 

One man who will appear as the NOTMILK advocate

is Dr. Neal Barnard of the Physician's Committee

for Responsible Medicine. Long before I had

a clue about milk's negatives, Neal was

writing and lecturing about the harmful effects

of milk and dairy products. It's good to have

Neal, a medical doctor, and thousands of

other physicians on our side!

 

A few years ago, my NOTMILK campaign

appeared in prime time on a highly rated show.

NOTMILK became the lead story on HARD COPY.

 

After two hours of interviews, I was anxious

to see what kind of segment would result

after the network's sometimes-biased post

production process.

 

Minutes before the segment was to air,

HARD COPY ran a Domino's Pizza ad. I

knew right then and there that I was in

trouble.

 

A few minutes later, my two hours was

diluted into two fifteen-second sound bites.

 

The not-so hard hitting investigative report

was biased in favor of milk producers, and

ended up not offending or biting the hand

that feeds TV networks.

 

If you see similar ads before tonight's CBS

segment, you'll understand the nature of

television.

 

TV stations are tempted by hundreds of

millions of dollars of dairy advertising

dollars each year.

 

The tidal wave of anti-milk rhetoric continues,

and each show, however tempered and biased,

provides one small nail in the milk coffin.

 

In only five years, supermarket soymilk sales

have grown from one million dollars per year

(1996) to over 550 million dollars (2001).

Milk consumption decreases each year. We are

doing something very right, and will continue

to do so. Here's more evidence:

 

Recently, the Beverage Marketing Corporation

conducted a dairy survey and found that milk

consumption is decreasing dramatically. They

estimate that by the year 2010, per capita

consumption of milk among kids ages 6-12 will

be 17 gallons per year. In 2000, consumption

was 26 gallons per child.

 

Please watch the NOTMILK story, and let CBS

know if you loved or hated their treatment

of the milk controversy.

 

The producer of the NOTMILK story is Kevin

Finnegan and his phone number is 212-975-7486.

Kevin's EMAIL address is kpf

 

Robert Cohen

http://www.notmilk.com

 

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Forwarded by Vegan News Service

http://www.greaterthings.com/Health/Vegan/