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McDonald's Talks To Kids; Why Not PETA?

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I agree! Parents park their kids in front of TV's where they are constantly

bombarded with ads from McDonalds, Burger King, etc. Not to mention learning

about rape and murder. What is wrong with the truth? There IS a connection

between a " hamburger " and the corpse of a dead cow. Why is a PETA handout

directed at kids worse than a McDonald's TV commercial directed at kids? If

it takes PETA pulling peoples' heads out of the sand to look at the truth,

then hooray for PETA! It is the lies that hurt.. the truth will set us

free. Sherry

 

Help PETA save animals. A donation will be made and it's FREE for you! Just

click... http://www.iGive.com/html/ssi.cfm?cid=94 & mid=67104

 

 

-

" Ernie Karhu " <erniekarhu

Sunday, July 09, 2000 5:53 PM

McDonald's Talks To Kids; Why Not PETA?

 

 

> Published on Wednesday, July 5, 2000 in the Miami Herald

> McDonald's Talks To Kids; Why Not PETA?

> by Alison Green

>

> The cow pie sure hit the fan last week, as a battalion of columnists,

editorial writers and

> radio talk-show hosts condemned People for the Ethical Treatment of

Animals' Unhappy

> Meal. The spoof on McDonald's Happy Meals, which includes photos of

animals on factory

> farms, is meant to show kids the true origin of their cheeseburgers and

Big Macs.

>

> If you listened to the some of the least amused commentators, you'd think

no one had ever

> suggested taking a message straight to kids before. Of course, just the

opposite is true.

> Marketing professionals will tell you that kids are a favorite target of

companies hawking

> everything from toys to sugary cereals to, yes, greasy burgers.

>

> In 1997 the British High Court ruled that McDonald's exploits children

with its advertising.

>

> But where is the outrage over the fact that McDonald's targets kids far

more aggressively

> than the tobacco industry targets teens, directing much of its annual $2

billion ad budget

> toward children?

>

> FAST-FOOD, BIG PUSH

>

> Ronald McDonald is the food industry's Joe Camel, making a buck off kids

at the expense

> of their health, pushing fatty products that set them up for a lifetime of

cancer, heart

> disease, stroke and other killers -- not to mention helping to make this

generation of kids

> the fattest ever.

>

> Kids are paying the price: Most children today have signs of artery

blockages before they

> finish high school, and some before they get to first grade, thanks to

diets heavy in meat

> and dairy. But despite the fact that every reputable source of nutrition

information now says

> that we drastically should reduce, if not eliminate, our consumption of

animal foods in order

> to prevent disease, the meat industry continues to push its products on

children.

>

> The misrepresentation doesn't stop there. Ronald McDonald even has told

children that

> hamburgers grow in patches like vegetables. Most kids love animals and

never would

> intentionally hurt them, but no one is giving them the other side of the

story.

>

> The same court that found that McDonald's exploits kids also ruled that

the company is

> ``culpably responsible'' for cruelty to animals.

>

> OFFER REBUFFED

>

> A McDonald's training video tells slaughterhouse workers that as many as

one in every 20

> cows may be skinned and dismembered while conscious, in direct violation

of U.S.

> Department of Agriculture regulation. Animals raised for McDonald's are

crowded into tiny

> stalls and cages and subjected to painful procedures like debeaking

without anesthesia --

> practices so cruel that they've been banned in the European Union.

>

> PETA has offered to abandon the Unhappy Meal campaign altogether if

McDonald's simply

> will bring its U.S. suppliers up to the same animal-welfare standards that

the company now

> uses in its European restaurants, a simple step for a $36 billion-a-year

corporation that

> claims to take animal welfare seriously.

>

> To date, McDonald's has refused.

>

> Kids have a right to know that their chicken nuggets and sausage McMuffins

had a

> miserable life before ending up in a take-out bag. Just as schools show

kids pictures of

> diseased lungs to show the effects of smoking and photos of grisly car

crashes to illustrate

> the consequences of drunk driving, PETA's Unhappy Meals show kids the

consequences of

> eating at McDonald's: a diet that's fatal to both animals and humans.

>

> If the truth about our food is too gruesome to share with our children,

isn't it too gruesome to

> feed to them? Parents concerned about their child getting a glimpse of an

Unhappy Meal

> should embrace a healthy diet that they can be honest about with their

kids.

>

> Alison Green writes for People for the Ethical Treatment of Animals.

>

> ©2000 Knight Ridder

>

> http://www.commondreams.org/views/070500-101.htm

>

>

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Guest guest

Published on Wednesday, July 5, 2000 in the Miami Herald

McDonald's Talks To Kids; Why Not PETA?

by Alison Green

 

The cow pie sure hit the fan last week, as a battalion of columnists, editorial

writers and

radio talk-show hosts condemned People for the Ethical Treatment of Animals'

Unhappy

Meal. The spoof on McDonald's Happy Meals, which includes photos of animals on

factory

farms, is meant to show kids the true origin of their cheeseburgers and Big

Macs.

 

If you listened to the some of the least amused commentators, you'd think no one

had ever

suggested taking a message straight to kids before. Of course, just the opposite

is true.

Marketing professionals will tell you that kids are a favorite target of

companies hawking

everything from toys to sugary cereals to, yes, greasy burgers.

 

In 1997 the British High Court ruled that McDonald's exploits children with its

advertising.

 

But where is the outrage over the fact that McDonald's targets kids far more

aggressively

than the tobacco industry targets teens, directing much of its annual $2 billion

ad budget

toward children?

 

FAST-FOOD, BIG PUSH

 

Ronald McDonald is the food industry's Joe Camel, making a buck off kids at the

expense

of their health, pushing fatty products that set them up for a lifetime of

cancer, heart

disease, stroke and other killers -- not to mention helping to make this

generation of kids

the fattest ever.

 

Kids are paying the price: Most children today have signs of artery blockages

before they

finish high school, and some before they get to first grade, thanks to diets

heavy in meat

and dairy. But despite the fact that every reputable source of nutrition

information now says

that we drastically should reduce, if not eliminate, our consumption of animal

foods in order

to prevent disease, the meat industry continues to push its products on

children.

 

The misrepresentation doesn't stop there. Ronald McDonald even has told children

that

hamburgers grow in patches like vegetables. Most kids love animals and never

would

intentionally hurt them, but no one is giving them the other side of the story.

 

The same court that found that McDonald's exploits kids also ruled that the

company is

``culpably responsible'' for cruelty to animals.

 

OFFER REBUFFED

 

A McDonald's training video tells slaughterhouse workers that as many as one in

every 20

cows may be skinned and dismembered while conscious, in direct violation of U.S.

Department of Agriculture regulation. Animals raised for McDonald's are crowded

into tiny

stalls and cages and subjected to painful procedures like debeaking without

anesthesia --

practices so cruel that they've been banned in the European Union.

 

PETA has offered to abandon the Unhappy Meal campaign altogether if McDonald's

simply

will bring its U.S. suppliers up to the same animal-welfare standards that the

company now

uses in its European restaurants, a simple step for a $36 billion-a-year

corporation that

claims to take animal welfare seriously.

 

To date, McDonald's has refused.

 

Kids have a right to know that their chicken nuggets and sausage McMuffins had a

miserable life before ending up in a take-out bag. Just as schools show kids

pictures of

diseased lungs to show the effects of smoking and photos of grisly car crashes

to illustrate

the consequences of drunk driving, PETA's Unhappy Meals show kids the

consequences of

eating at McDonald's: a diet that's fatal to both animals and humans.

 

If the truth about our food is too gruesome to share with our children, isn't it

too gruesome to

feed to them? Parents concerned about their child getting a glimpse of an

Unhappy Meal

should embrace a healthy diet that they can be honest about with their kids.

 

Alison Green writes for People for the Ethical Treatment of Animals.

 

©2000 Knight Ridder

 

http://www.commondreams.org/views/070500-101.htm

 

 

_____________

Why pay for something you could get for free?

NetZero provides FREE Internet Access and Email

http://www.netzero.net/download/index.html

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