(US) Dairy Promo Increasing

[Guest guest]

DAIRY FOODS MAKING FRONT PAGE NEWS IN A GOOD WAY

 

>FSnet, August 23, 2000

Ag Web Darcy Maulsby

 

http://www.agweb.com/news/news.cfm?id=10733 & pf=1

 

The National Dairy Council¹s (NDC) concerted efforts to promote

the health benefits of dairy foods has helped generate increased

media coverage of dairy products' nutrition and value. Last year,

these national and local efforts helped the NDC reach more than

100 million adult consumers about 20 times through the media.

 

Producers' dairy checkoff dollars that are invested in nutrition

research have been put to use by the NDC to provide the media

with science-based information on dairy products that is relevant

to modern consumers' lifestyles.

 

Recent consumer media coverage includes: The March 2000 issue of

American Baby magazine (circulation 6.5 million) quotes a Journal

of American College of Nutrition article, which concludes that

consumption of three to four servings of dairy daily " may reduce

the risk of stroke, help control blood pressure and ward off

kidney stones, colon and breast cancer, and osteoporosis. "

 

In the July 4 issue of Woman¹s World (circ. 4.2 million), the

article " Metabolism-boosting secrets scientists now know " advises

doubling the Recommended Dietary Allowance (RDA) for calcium in

order to lose body fat. The information is based on

checkoff-funded animal studies by Dr. Michael Zemel, a nutrition

researcher at the University of Tennessee.

 

Patricia Heaton, who co-stars in the " Everybody Loves Raymond "

television comedy series, was quoted as saying that she lost 50

pounds with a diet that included nonfat yogurt and pizzas with

nonfat ricotta cheese. A headline in the Sunday, July 30 issue of

Parade magazine (circ. 134 million) reads: " Soft drinks can be

hard on bones. "

 

Columnist Dr. Isador Rosenfeld advised readers to " go easy on the

sodas and drink more skim or fat-free milk. " Other consumer

publications recently have featured a wealth of positive

headlines proclaiming the merits of milk and dairy products:

" Health-boosting habits every woman should develop -- drink milk

with your meals " -- April 2000 Woman¹s World (circ. 4.2 million).

" Four of five dentists recommend Swiss " -- May 2000 Men¹s Health

(circ. 5.5 million). " got milk? Not enough " -- April 2000 Good

Housekeeping (circ. 17 million). The article includes a graphic

that lists " kid-friendly " choices of nutritious dairy foods.