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Where Do You Get Your Calcium? as ADVERT

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I can see some of the " marketing potential " for the

creativity that Dr. Michael Greger (a Food Not Bombs

activist, BTW, in the Boston area) has demonstrated

in his 'one act play' Where Do You Get Your Calcium?

 

There are indeed vegetarians in marketing and advertising,

in creative professions of many kinds, and many of the

more creative vegetarians and vegans are computer

programmers, web designers, scientists, doctors, and

nutritionists.

 

However, there are a few discussion lists focused directly

on the topic of how vegetarianism can be best advanced

publicly, but the listmembers don't chat much at all --

on Veg-Biz and Veg-Edu.

 

I think that most often listmembers don't look at

vegetarian e-mail lists as media for collaborating

among problemsolvers, as one might use e-mail

in a professional employment context. I suspect

that most listmembers think of

 

But let's brainstorm here, anyway, just a little bit:

Surely we may not wish this to be used exactly as it

currently appears to us, but perhaps something like it

could be used in some promotional context, or some

of its themes or wit could be used -- in commercial

media like radio or TV, or perhaps even during its

development at vegetarian or animal rights conferences,

which tend to be held throughout the summertime.

 

Where will be get our creative team of collaborators,

or should we encourage Dr. Michael Greger to work more

on a marketing campaign for the soyfoods industry?

Whatever happened to the practice of medicine?

 

Maynard

 

 

 

 

 

 

 

>Fri, 10 Nov 2000 22:25:20 +0800

> " amazon grrrl " <bliss

>Re: Where Do You Get Your Calcium? A Play in One Act.

>

>That would be SUCH a great ad or commercial for soymilk products versus

>milk and cheese products! I can totally see it play out in my mind.

>Maybe one of us should try and produce it. Propose it to a soy company as

>a potental commercial! Soy companies need to advertise, after all we are

>bombarded with all those stupid milk and cheese commercials and ads alll

>the time. They are full of misinformation about calcium needs and

>requirements and benefits. I never see ads for soymilk or almond milk on

>tv. This commercial would cetainly shake things up!

>Peace,

>Bliss.

 

 

 

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But let's brainstorm here, anyway, just a little bit:

Surely we may not wish this to be used exactly as it

currently appears to us, but perhaps something like it

could be used in some promotional context, or some

of its themes or wit could be used -- in commercial

media like radio or TV, or perhaps even during its

development at vegetarian or animal rights conferences,

which tend to be held throughout the summertime.

 

YES!

 

Where will be get our creative team of collaborators,

or should we encourage Dr. Michael Greger to work more

on a marketing campaign for the soyfoods industry?

 

I say, enlist whoever from wherever they can be found! I think basically, the

first step is to encourage him to look into using his

skit to market veggie-dom, and once he has decided to do that, the rest will

follow.

 

Whatever happened to the practice of medicine?

 

This IS practicing medicine! Getting people off dairy foods is PREVENTATIVE

medicine! His medical credentials give him an air of

authority that society respects in this area. They offer him a tremendous

advantage to be heard! I think he (and others) can do

more good by getting people to avoid dairy and stop creating the ill health in

the first place, than by trying to treat symptoms

after the fact! I think using the skit to promote veggie lifestyle is GOOD

medicine on a grand scale... very efficient!

 

Deborah

 

 

 

 

 

 

>Fri, 10 Nov 2000 22:25:20 +0800

> " amazon grrrl " <bliss

>Re: Where Do You Get Your Calcium? A Play in One Act.

>

>That would be SUCH a great ad or commercial for soymilk products versus

>milk and cheese products! I can totally see it play out in my mind.

>Maybe one of us should try and produce it. Propose it to a soy company as

>a potental commercial! Soy companies need to advertise, after all we are

>bombarded with all those stupid milk and cheese commercials and ads alll

>the time. They are full of misinformation about calcium needs and

>requirements and benefits. I never see ads for soymilk or almond milk on

>tv. This commercial would cetainly shake things up!

>Peace,

>Bliss.

 

 

 

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