PANIC AT CBS: Why PETA's Singing Cows Ad was Nixed (from the top)

[Guest guest]

I told you about PETA'S SUPERBOWL AD with the SINGING COWS.

Here it is:

 

<A

HREF= " http://www.adcritic.com/content/peta-singing-cows.html " >http://www.adcriti\

c.com/content/peta-singing-cows.html</A>

 

But it was NIXED from the top by ABC's highest executive. Why?

================================================

 

PANIC AT CBS - THE INSIDE STORY

Why the CBS network refused to air PETA's Singing Cows ad.

 

Dear Friends,

_______

Here's a question I'd like to see on

& quot;Who Wants to Be a Millionaire? & quot;

Identify the author of the following quote.

(Answer at the end of this column)

 

& quot;We are no longer an industrialized society; we aren't

even a post-industrial or technological society. We are

now a corporate society, a corporate world, a corporate

universe. This world is a vast cosmology of small corporations

orbiting around larger corporations who, in turn, revolve

around giant corporations, and this whole endless, eternal,

ultimate cosmology is expressly designed for the production

and consumption of useless things. & quot;

_______

 

PETA'S singing cow ad caused a panic at the

highest level at CBS headquarters.

 

I learned the following from a close friend who works

for CBS. He shall forever remain nameless. This could

be one of the hottest stories of the year, and his job would

be in jeopardy if I revealed his name.

 

CBS is now owned by VIACOM. Sumner Redstone

is VIACOM's Chairman and Chief Executive Officer.

 

THE PETA SURVIVOR CONNECTION

 

CBS generates over $10 billion in revenue per year, and

their most successful show will be this year's SURVIVOR II.

 

The first episode of SURVIVOR will air after this year's

SUPER BOWL. Thirty second commercials on SURVIVOR

cost advertisers nearly $500,000. That's not rat feed.

 

This year's SURVIVOR takes place on a cattle ranch in the

Australian outback. What will the SURVIVORS eat?

 

PETA will not like this one, to be sure.

 

A CAREFULLY GUARDED SECRET

 

The SURVIVORS slaughter and eat a cow.

I am told that the uncut scenes were gross and disgusting.

The survivors eat the liver. They et the tongue.

They eat every part of the animal, including the udder.

 

Imagine how PETA will react to this story line?

VIACOM'S top executives did just that. The order to

kill PETA'S ad came right from the top.

 

VIACOM regrets the cow slaughter. It's too

late now to edit the story line. Executives hope that

PETA does not call for a nationwide boycott of

CBS and its advertisers.

 

Stay tuned.

 

Here are the lyrics to PETA'S singing cow ad:

 

I'm a steer,

And they're steering you wrong .

Listen now

(I'm a cow!)

'Cuz I don't have long.

Our sweet backsides

Would like to stay together.

We don't want to be your leather.

Won't you show me some love?

Don't you make me kid gloves

Or a jacket or a shoe

'Cuz my skin ain't for you.

Do I make myself clear?

Keep your hands off my rear!

 

Here's the actual ad:

 

<A

HREF= " http://www.notmilk.com/petacows.mov " >http://www.notmilk.com/petacows.mov</\

A>

 

Oh, yes. The quote. Howard Beale in the 1976

movie Network, written by Paddy Chayefsky

 

PANIC AT CBS

 

Why the CBS network refused to air PETA's ad.

 

Dear Friends,

_______

Here's a question I'd like to see on

& quot;Who Wants to Be a Millionaire? & quot;

Identify the author of the following quote.

(Answer at the end of this column)

 

& quot;We are no longer an industrialized society; we aren't

even a post-industrial or technological society. We are

now a corporate society, a corporate world, a corporate

universe. This world is a vast cosmology of small corporations

orbiting around larger corporations who, in turn, revolve

around giant corporations, and this whole endless, eternal,

ultimate cosmology is expressly designed for the production

and consumption of useless things. & quot;

_______

 

PETA'S singing cow ad caused a panic at the

highest level at CBS headquarters.

 

I learned the following from a close friend who works

for CBS. He shall forever remain nameless. This could

be one of the hottest stories of the year, and his job would

be in jeopardy if I revealed his name.

 

CBS is now owned by VIACOM. Sumner Redstone

is VIACOM's Chairman and Chief Executive Officer.

 

THE PETA SURVIVOR CONNECTION

 

CBS generates over $10 billion in revenue per year, and

their most successful show will be this year's SURVIVOR II.

 

The first episode of SURVIVOR will air after this year's

SUPER BOWL. Thirty second commercials on SURVIVOR

cost advertisers nearly $500,000. That's not rat feed.

 

This year's SURVIVOR takes place on a cattle ranch in the

Australian outback. What will the SURVIVORS eat?

 

PETA will not like this one, to be sure.

 

A CAREFULLY GUARDED SECRET

 

The SURVIVORS slaughter and eat a cow.

I am told that the uncut scenes were gross and disgusting.

The survivors eat the liver. They et the tongue.

They eat every part of the animal, including the udder.

 

Imagine how PETA will react to this story line?

VIACOM'S top executives did just that. The order to

kill PETA'S ad came right from the top.

 

VIACOM regrets the cow slaughter. It's too

late now to edit the story line. Executives hope that

PETA does not call for a nationwide boycott of

CBS and its advertisers.

 

Stay tuned.

 

Here are the lyrics to PETA'S singing cow ad:

 

I'm a steer,

And they're steering you wrong .

Listen now

(I'm a cow!)

'Cuz I don't have long.

Our sweet backsides

Would like to stay together.

We don't want to be your leather.

Won't you show me some love?

Don't you make me kid gloves

Or a jacket or a shoe

'Cuz my skin ain't for you.

Do I make myself clear?

Keep your hands off my rear!

 

Here's the actual ad:

 

<A

HREF= " http://www.notmilk.com/petacows.mov " >http://www.notmilk.com/petacows.mov</\

A>

 

Is CBS sensitive to animal cruelty issues?

Thumbs down on the not-so super BOWL 7-UP

ad which shows a dog being killed by a can of soda.

 

Oh, yes. The quote. Howard Beale in the 1976

movie Network, written by Paddy Chayefsky

 

Robert Cohen

<A HREF= " http://www.notmilk.com/ " >http://www.notmilk.com</A>