Mad Cows Urge Commuters In Seattle and San Francisco To Choose Veggie

[Guest guest]

FOR IMMEDIATE RELEASE: Contact:

February 5, 2001 Lawrence Carter-Long

916-731-5521 ext. 201

 

" Mad Cows " Urge Consumers to " Choose Veggie " Along San Francisco

and Seattle Bus Routes

 

Sacramento - 220 interior bus ads featuring " mad cows " with the caption,

" Might we suggest a nice veggie burger? " will run in San Francisco through

the month of February beginning the 5th as part of the Animal Protection

Institute's " Choose Veggie " campaign. Eighty-five exterior bus ads will run

in Seattle at the same time as part of the effort. Photos of the ad are

available upon request.

 

" It is easier than ever to adopt a plant-based diet, " says Alan Berger,

Executive Director of the Sacramento-based Animal Protection Institute.

" The sale of meat substitutes topped $250 million in 1998 and is expected

to surpass $1 billion this year. Our ads are designed to appeal to

consumers who may not consider themselves vegetarians but who recognize the

overwhelming benefits of choosing a plant-centered diet for themselves, the

environment and for animals. "

 

Facts about plant-based foods:

 

* The whopping 48 percent growth rate in the sale of meat substitutes has

made it among the top ten fastest growing categories in U.S. supermarkets.

 

* The American Dietetic Association reports that " scientific data suggest

positive relationships between diets containing vegetables and reduced risk

for several chronic degenerative diseases and conditions, including

obesity, coronary artery disease, hypertension, diabetes… and some types of

cancer. "

 

* The National Restaurant Association reports that, on any given day,

nearly 15% of U.S. college students select a vegetarian option in their

dining halls.

 

* The Food and Drug Administration (FDA) decided last week to quarantine

1,200 Texas beef cattle who had been fed the remains of other cows to

curtail the possibility of spreading mad cow disease, or BSE, to the United

States. The decision came just weeks after the FDA discovered that hundreds

of feed makers were violating rules associated with the ban on feeding cows

the remains of other animals, raising questions about loopholes that might

let BSE sneak into cattle and the U.S. market.

 

* The FDA concluded in October 1999 that including soy protein in a diet

low in saturated fat and cholesterol may reduce the risk of coronary heart

disease by lowering blood cholesterol levels. The agency has authorized the

use of food labels that advertise the association between soy protein and

the reduced risk of coronary heart disease.

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www.ChooseVeggie.com

 

=============end release=================

 

Lawrence Carter-Long

Communications Coordinator, Animal Protection Institute

P.O. Box 22505

Sacramento, CA 95822

916-731-5521 ext. 201

http://www.api4animals.org

 

 

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