FW: Fwd: [AnimalsInNeed] Genesis Awards For Animal Issues

[Guest guest]

I haven't seen this commercial (I don't watch TV) but, here's my opinion

anyway. The real makers of the movie probably have stronger convictions

than the producers or distributors who would hold the marketing rights and

only be interested in making money. I think this happened to " Babe " as

well, so one should hope that anyone making a pro-animal rights movie would

provision in their contracts that the film must not be used to sell meat.

 

If this has happened twice now, then it would appear that the meat industry

has an interest in diffusing the anti-meat message of the movie, and the

fast food industry can accomplish that with kids by selling them the

anti-meat culture's toys and merchandise with the meat. Chicken Run is

animated fiction like Pokemon and X-Men and all of that, and while part of

it relates to the real world, other parts are pure fantasy (talking

chickens etc). By marketing Chicken Run, MacDonalds would be effectively

dismissing the anti-meat messages (like the suffering of egg-laying

chickens) in the movie as the fantasy part of kids' culture.

 

My favorite quote from the Chicken Run is where the main character, Ginger,

is explaining that their eggs are taken and then when they stop laying,

they are killed - she proclaims to the unsympathetic visiting rooster:

" What part of 'THEY KILL US' do you not understand? " . I think that's an

important message for people who consume dairy and eggs.

 

 

Anthony

 

 

At 01:23 PM 2/28/2001 -0800, you wrote:

>Didn't I see a commercial for Burger King (or McDonalds - I can't

>remember which..) featuring the Chicken Run movie as a promotional

>thing? Please correct me if I'm wrong but we certainly shouldn't be

>applauding a movie showing the " chicken's point of view " when

>they're selling out to fast food chains who serve them up!

>

>Sarah

>

>

>Maria [mcarr57]

>Wednesday, February 28, 2001 1:02 PM

>eco-veg-living ;

> Fwd: [AnimalsInNeed] Genesis Awards For

>Animal

>Issues

>

>

>

>

>

> sheba1 <sheba1 wrote:

> " AnimalsInNeed "

>sheba1

>Wed, 28 Feb 2001 12:48:20 -0600

>[AnimalsInNeed] Genesis Awards For Animal Issues

>

> NEWS OF OTHER LIFE FORMS

> The animated feature " Chicken Run " and the TV newsmagazine

> " Dateline

>NBC " are among the winners of the 15th Annual Genesis Awards,

>honoring

>news and entertainment media for their handling of animal issues.

> The awards are presented by the non-profit, animal-protection

>organization Ark Trust. " Chicken Run " was honored for what the group

>called " a creative and empathetic insight into chicken farming from

>the

>chickens' point of view. "

> " Dateline NBC " reporter Chris Hansen is being recognized for two

>reports -- one on " puppy mills " and one on broadtail fur, which is

>used

>in fur fashions.

> Other Genesis Award winners include:

> -- The CBS drama " Family Law " for a story about a custody battle

>for

>a chimpanzee, which explored issues involved in keeping primates as

>pets.

> -- The ABC comedy-talk show, " Politically Incorrect With Bill

>Maher, " for an episode in which Maher said that animals' right to

>live

>trumps the right of a terminally ill boy to fulfill his wish to go

>on a

>hunting trip.

> -- A Land Rover TV commercial, for a story line in which humans

>show

>compassion for a rain-soaked dog.

> -- A & E " Investigative Reports " host Bill Kurtis for a documentary

>account of the risks facing buffalo at Yellowstone National Park.

> Awards are also being presented to CNN for a report on greyhound

>racing, the Outdoor Life Network for a report on the life of circus

>elephants, and Nickelodeon for " Nick News With Linda Ellerbee " and

>the

>animated entertainment series, " The Wild Thornberrys. "

> The Atlantic Monthly, is also being recognized for its report,

> " From

>the Leash to the Laboratory, " an account about the theft of dogs for

>sale to laboratories.

> The Genesis Awards will be presented March 19 in Beverly Hills,

>Calif.

> (Thanks to UPI Hollywood Reporter Pat Nason)

>

>

>

>

>