Fw: Fur demo! Mon March 19 Toronto

[Guest guest]

Freedom for Animals is holding an instant fur demo on

Monday March 19, 2001

7:30-8:30 p.m.

at 167 Church St. (just north of Queen St.)

 

 

The reason:

 

" The Fur Council of Canada will sponsor a special runway show in

Toronto on March 19, the opening day of that city's Fashion Week.

The presentation, titled FUR IS IT, will be held at the IT Nightclub,

167 Church Street, at 8 p.m., preceded by a cocktail reception for

the media. The show will include the new FurWorks collection

developed by the council, which targets the ready-to-wear market. "

************************************

 

News release from the Fur Council:

 

FurWorks Canada's success confirms that designer's craze for fur has become

a strong street trend

 

(Montreal, February 12, 2001) --- The successful launch of FurWorks Canada,

an innovative concept of sportswear in fur coordinated by the Fur Council of

Canada, shows that fur's popularity with top-name designers has crossed over

to mainstream fashion and is now a key " street " trend.

 

Developed by leading Canadian designers under the artistic direction of

Richard H., a renowned fashion consultant and trend forecaster, FurWorks

Canada's first test collection for Winter 2000 was presented at the Fashion

Coterie in New York and at the Montreal NAFFEM and was featured at Galeries

Lafayette in Paris. It is presently available in fur salons and

ready-to-wear boutiques across North America.

 

" Sales during the Winter 2000 season were outstanding for a first-time

collection, surpassing all expectations, " said Betty Balaila of Zuki

Internationale, one of the participating designers. " This new concept of

fashion-forward sporty basics is ideally suited to the casual tone of

today's wardrobe, " Balaila continued.

 

FurWorks Canada was designed to evaluate the potential of fur, dressed down

in casual, practical ways to achieve a sportswear in fur concept that would

target the ready-to-wear retail sector. " Glamour and luxury are defined in

different ways by each new generation. While full-on glamour furs are now

very much in style, fur had to also take a more casual route to appeal to

the consumer that has a more relaxed way of dressing, " said Richard H. " I

see fur as an integral element of fashion and not solely a component of the

luxury goods industry. With FurWorks, we translated key sportswear fashion

trends into fur, downplaying its sumptuousness and giving it a more relaxed

sophistication. The result is a more discreet approach to fur that has a

luxurious edge laced with lots of 'street' attitude. "

 

The FurWorks Canada collections for Winter 2001 cross sexy urbanity with the

easy side of sportswear. Soft, wearable and extremely lightweight furs, that

feature the newest colour and shearing treatments, come in a wide array of

sporty styles for three distinct market segments.

 

For high-end retailers, the Luxe collections feature cutting-edge sportswear

that emphasizes refinement and elegance, by: Antonio Proietti International

by Nadya Toto, Yukon Furs and Zuki. New Couture is a minimalistic

interpretation of functional and sophisticated casual wear for the boutique

and bridge market, by: Bod & Crisan Outerwear by Minos, Dino Gaspari, Furko

Canada by Theo and Hilary Radley.

 

Urban Chic is trendy furs with a definitive street look for a wider consumer

base, by: Krio by Natural Furs International, Musi, Paula Lishman and

Trinity Furs.

 

The FurWorks Canada collections for Winter 2001 will be presented at the

Fashion Coterie in New York (Feb. 18 - 20), at MiFur in Milan (March 14 -18)

and at the Montreal NAFFEM (May 6 -9).

 

FurWorks Canada is a project of the Fur Council of Canada in collaboration

with the North American Fur Association (NAFA). The NAFA Gold label

represents the finest quality North American farmed mink, fox and wild furs.

 

For further information:

Fur Council of Canada

Teresa Éloy, Communications Director

Tel. 514/844-1945

Fax 514/844-8593

teloy

http://www.furworkscanada.com/english/

 

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