Guest guest Posted March 27, 2001 Report Share Posted March 27, 2001 Will mad cows kill the Big Mac? With strict safety measures and new menu options, McDonald's is acting fast to stem losses from disease in Europe, and bracing for a beef scare in the U.S. By Daryl Lindsey ....There's a growing rift between business analysts and academics and journalists over how long the current beef scare will last. Most analysts believe the worst may be over, and that sales will return in Europe as soon as the most recent crises pass. But academics and journalists who have studied the fast-food and livestock industries believe there will be a long-term trend away from hamburger and other beef products that will force McDonald's and other fast-food chains to reinvent their menus... .... " We're now entering a new phase in global dietary change, where beef and other kinds of meats are going to be increasingly perceived as too dangerous to consume " ... http://www.salon.com/news/feature/2001/03/26/mcdonalds/index.html Quote Link to comment Share on other sites More sharing options...
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