Luring preteens with red meat

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Luring preteens with red meat

 

A Web site produced for girls by the National Cattlemen's Beef Association

solves self-esteem problems with heaps of ground round.

 

By Katharine Mieszkowski

 

 

Feb. 11, 2003 | " Cool to be real! " -- it's the chirpy slogan, and name,

of a new Web site for preteen girls that's chock-full of

self-esteem-boosting messages and helpful tips on leading a healthy

lifestyle. What could be wrong with that?

 

Well, maybe the fact that the site is actually a thinly cloaked advertorial

for the joys of eating beef, brought to budding carnivores everywhere by

the National Cattlemen's Beef Association. This is an

I-got-a-cow-to-sell-ya sales job that insults the intelligence of the

average 12-year-old.

 

 

http://www.salon.com/tech/feature/2003/02/11/beef_teen_people/index.html

 

 

 

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