Guest guest Posted January 22, 2004 Report Share Posted January 22, 2004 > > 12:55 PM Jan. 16, 2004 PT > > LOS ANGELES -- U.S. football fans will not see ads featuring scantily clad > vegetarians or a political attack on President Bush during February's Super > Bowl after CBS said on Thursday that advocacy advertisements were out of > bounds on professional football's biggest day. > > The network, over the years, has rejected dozens of advertising proposals by > advocacy groups, which argue that the network only airs controversial > messages that it agrees with. > > " We just want to be able to present our jiggly women, " said Lisa Lange, > spokeswoman for People for the Ethical Treatment of Animals, asking to join > advertisers like beer brewers who have boosted sales with images of scantily > clad women. > > Liberal group Moveon.org, known for its Internet funding power, told members > this week that it hoped to have the first political Super Bowl ad. > > But its hopes were dashed when CBS said the spot, which asks " Guess who's > going to pay off President Bush's $1 trillion deficit, " was an issue piece > and could not run. > > In a letter, CBS told PETA that it would not run advertisements on > " controversial issues of public importance. " > > CBS spokesman Dana McClintock said the policy had been in place for years. > " We have a policy against accepting advocacy advertising, " he added. CBS, a > unit of Viacom, does run political advertising for and against candidates. > > CBS came under criticism in November when it decided not to run a two-part > made-for-television movie, The Reagans, after conservatives complained that > it was unflattering to former president Ronald Reagan and his wife, Nancy. > > PETA spokeswoman Lange said that CBS's broadcast of antismoking > advertisements and even hamburger chain spots were controversial advocacy > pieces, as well. > > " In essence, CBS is saying we will air an advocacy ad if we agree with the > viewpoint, " she said. > > The PETA ad shows two scantily clad women snuggling up to a meat-eating > pizza deliveryman. " Meat can cause impotence, " the screen reads after the > rendezvous fails. > > CBS also said the PETA spot raised " significant taste concerns. " > > - Quote Link to comment Share on other sites More sharing options...
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