Israel’s Largest Milk Producer Now Marketing Soy Drink

[Guest guest]

B " H

 

T'nuvah, Israel's largest producer of milk and milk products, has

begun to market soy drink in three flavors. To imagine how momentous

a step this is, try to imagine Land O' Lakes, Inc. or Kraft Foods,

Inc. marketing soy drinks (Have they begun to?).

 

T'nuvah is not only producing and marketing the soy drinks, but is

being careful to call them soy drinks and not soy milk on the

containers and in its ad for the products so as to obviate any

confusion. Moreover, the full-page, color ad showing a farmer

milking a cow-shaped figure made from bright green leaves, touts the

health and kashrut advantages of drinking and using soy drink instead

of milk to the public. The text of the ad clearly encourages people

who are not yet familiar with soy products to try them. Thus, not

only is T'nuvah answering the already established needs and desires

of the vegan vegetarian community and those who do not drink milk for

other reasons in Israel, it is actually moving the Israeli public in

the direction of using less milk products. T'nuvah is competing with

T'nuvah, as it were. Clearly, this is both a response to trends

already in force on the Israeli market, as well as an assertive push

in the direction of less milk consumption in Israel.

 

The new T'nuvah soy drinks come in regular, vanilla and banana flavor

and are under the kashrut supervision of the Rabbinical Court of the

Eda Charedit in Jerusalem, known as one of Israel's strictest kashrut

supervision bodies. Taking the benefits of using soy drink as part of

a kosher dietary regime that are noted in the ad and the very strict

kashrut supervision, it is clear that T'nuvah's new soy drinks,

called " So T'nuvah " , are being marketed most especially to the ultra-

Orthodox community in Israel.

 

Israel, the country second only to India in vegetarians for religious

reasons per capita, has taken another great stride in the direction

of vegan vegetarianism.

 

Doreen

[Guest guest]

Wow! That is quite interesting. Too bad we can't get it here in

the States. I have a SoyToy and make my own, however, it's much

cheaper!

 

ttfn

tina

 

, " Doreen Bell-

Dotan " <dordot2001> wrote:

> B " H

>

> T'nuvah, Israel's largest producer of milk and milk products, has

> begun to market soy drink in three flavors. To imagine how

momentous

>

[Guest guest]

, " tina "

<alexandjoshie@h...> wrote:

> Wow! That is quite interesting. Too bad we can't get it here in

> the States. I have a SoyToy and make my own, however, it's much

> cheaper!

>

> ttfn

> tina

>

Hi, Tina.

 

Yes, Israel is moving in the right direction. More and more people

very concerned with kashrut are coming to the conclusion that

vegetarianism is often the only real option.

 

A SoyToy. Never heard of that. I'd love to be able to make my own -

it's always better than buying something in a package.

 

Are SoyToys commonly marketed in the US? (I've been in Israel for 21

years except for one 6-month visit to the States 16 years ago.)

 

Doreen

> , " Doreen Bell-

> Dotan " <dordot2001> wrote:

> > B " H

> >

> > T'nuvah, Israel's largest producer of milk and milk products, has

> > begun to market soy drink in three flavors. To imagine how

> momentous

> >

[Guest guest]

--- B " H

 

I went to the local grocery store today and saw that there is an

Israeli version of Cosmopolitan Magazine. I don't remember ever

seeing Cosmo in Hebrew before here. I think it's new.

 

Curious, I flipped through the pages and what did I see? The cow-

shaped figure being milked by the friendly farmer - T'nuvah's ad for

their new soy drink.

 

I read the ad with interest, as I was pretty sure that the content of

the ad would be very different than the one aimed toward the

religious sector of Israeli society.

 

The ad opened mentioning that soy has been a staple in China for

thousands of years (the far East being very chic and exotic to

Israelis, you see) and they mentioned the nutritional value. I was

surprised that they didn't mention the caloric advantage of soy drink

over milk.

 

So, here we have it - Israel's largest milk and milk products

producer marketing soy drink in three flavors, gearing its ads toward

the most conservative to the most hip sectors of Israeli society.

 

This is really amazing.

 

Doreen

 

In , " Doreen Bell-Dotan "

<dordot2001> wrote:

> B " H

>

> T'nuvah, Israel's largest producer of milk and milk products, has

> begun to market soy drink in three flavors. To imagine how

momentous

> a step this is, try to imagine Land O' Lakes, Inc. or Kraft Foods,

> Inc. marketing soy drinks (Have they begun to?).

>

> T'nuvah is not only producing and marketing the soy drinks, but is

> being careful to call them soy drinks and not soy milk on the

> containers and in its ad for the products so as to obviate any

> confusion. Moreover, the full-page, color ad showing a farmer

> milking a cow-shaped figure made from bright green leaves, touts

the

> health and kashrut advantages of drinking and using soy drink

instead

> of milk to the public. The text of the ad clearly encourages

people

> who are not yet familiar with soy products to try them. Thus, not

> only is T'nuvah answering the already established needs and desires

> of the vegan vegetarian community and those who do not drink milk

for

> other reasons in Israel, it is actually moving the Israeli public

in

> the direction of using less milk products. T'nuvah is competing

with

> T'nuvah, as it were. Clearly, this is both a response to trends

> already in force on the Israeli market, as well as an assertive

push

> in the direction of less milk consumption in Israel.

>

> The new T'nuvah soy drinks come in regular, vanilla and banana

flavor

> and are under the kashrut supervision of the Rabbinical Court of

the

> Eda Charedit in Jerusalem, known as one of Israel's strictest

kashrut

> supervision bodies. Taking the benefits of using soy drink as part

of

> a kosher dietary regime that are noted in the ad and the very

strict

> kashrut supervision, it is clear that T'nuvah's new soy drinks,

> called " So T'nuvah " , are being marketed most especially to the

ultra-

> Orthodox community in Israel.

>

> Israel, the country second only to India in vegetarians for

religious

> reasons per capita, has taken another great stride in the direction

> of vegan vegetarianism.

>

> Doreen

[Guest guest]

--- B " H

 

I went to the local grocery store today and saw that there is an

Israeli version of Cosmopolitan Magazine. I don't remember ever

seeing Cosmo in Hebrew before here. I think it's new.

 

Curious, I flipped through the pages and what did I see? The cow-

shaped figure being milked by the friendly farmer - T'nuvah's ad for

their new soy drink.

 

I read the ad with interest, as I was pretty sure that the content of

the ad would be very different than the one aimed toward the

religious sector of Israeli society.

 

The ad opened mentioning that soy has been a staple in China for

thousands of years (the far East being very chic and exotic to

Israelis, you see) and they mentioned the nutritional value. I was

surprised that they didn't mention the caloric advantage of soy drink

over milk.

 

So, here we have it - Israel's largest milk and milk products

producer marketing soy drink in three flavors, gearing its ads toward

the most conservative to the most hip sectors of Israeli society.

 

This is really amazing.

 

Doreen

 

 

In , " Doreen Bell-Dotan "

<dordot2001> wrote:

> B " H

>

> T'nuvah, Israel's largest producer of milk and milk products, has

> begun to market soy drink in three flavors. To imagine how

momentous

> a step this is, try to imagine Land O' Lakes, Inc. or Kraft Foods,

> Inc. marketing soy drinks (Have they begun to?).

>

> T'nuvah is not only producing and marketing the soy drinks, but is

> being careful to call them soy drinks and not soy milk on the

> containers and in its ad for the products so as to obviate any

> confusion. Moreover, the full-page, color ad showing a farmer

> milking a cow-shaped figure made from bright green leaves, touts

the

> health and kashrut advantages of drinking and using soy drink

instead

> of milk to the public. The text of the ad clearly encourages

people

> who are not yet familiar with soy products to try them. Thus, not

> only is T'nuvah answering the already established needs and desires

> of the vegan vegetarian community and those who do not drink milk

for

> other reasons in Israel, it is actually moving the Israeli public

in

> the direction of using less milk products. T'nuvah is competing

with

> T'nuvah, as it were. Clearly, this is both a response to trends

> already in force on the Israeli market, as well as an assertive

push

> in the direction of less milk consumption in Israel.

>

> The new T'nuvah soy drinks come in regular, vanilla and banana

flavor

> and are under the kashrut supervision of the Rabbinical Court of

the

> Eda Charedit in Jerusalem, known as one of Israel's strictest

kashrut

> supervision bodies. Taking the benefits of using soy drink as part

of

> a kosher dietary regime that are noted in the ad and the very

strict

> kashrut supervision, it is clear that T'nuvah's new soy drinks,

> called " So T'nuvah " , are being marketed most especially to the

ultra-

> Orthodox community in Israel.

>

> Israel, the country second only to India in vegetarians for

religious

> reasons per capita, has taken another great stride in the direction

> of vegan vegetarianism.

>

> Doreen