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Dilemma: Investing in Veganism

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I've been asked if I could invest a considerable amount of money to

start a pure vegan cafe. And I can.

 

But I think I understand now why so many veggie/vegan cafes,

restaurants and shops fail: its not that the market is too small to

sustain, but a lot of veg*ns would rather go to a mainstream shop and

seek out a product that just happened to be OK for them, rather than

supporting somewhere that is more aligned with their ethics and

actually designed to cater to them. If this is true then I think

veganism will just become another food label, just like " Nut

Free " , " Gluten Free " etc rather than what it deserves to be which is

an ethical movement.

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