McDonald's apologizes for mislabeling fries

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McDonald's apologizes for mislabeling fries, coughs up dlrs 10 million

Wed Jun 5,12:40 AM ET

 

CHICAGO - McDonald's Corp. has agreed to donate dlrs 10 million to

Hindu and other groups to settle lawsuits filed against the chain for

mislabeling

french fries and hash browns as vegetarian.

 

McDonald's also posted an apology on its Web site, acknowledging that

mistakes were made in communicating to customers and the public about

the ingredients in the fries and hash browns. The vegetable oil used to

prepare the fries and hash browns was not pure, but contained essence

of beef for flavoring purposes.

 

" We regret we did not provide these customers with complete information,

and we sincerely apologize for any hardship that these miscommunications

have caused among Hindus, vegetarians and others, " the company said

in an apology posted June 1 on the Web site. " We should have done a

better job in these areas, and we're committed to doing a better job in the

future. "

 

McDonald's says it has created a Dietary Practice/Vegetarian Advisory

Panel consisting of experts in consumer dietary practices that will advise

McDonald's on relevant dietary restrictions and guidelines.

 

Telephone calls Tuesday to McDonald's for comment were not immediately

returned.

 

McDonald's was first sued over the fries in Seattle last year by three

vegetarians, including two Hindus, who don't eat meat for religious reasons.

Lawsuits were subsequently filed in Illinois, California, New Jersey and

Texas.

 

The lawsuits were filed on behalf of any vegetarian who ate McDonald's

fries after 1990. That was the year the company announced its restaurants

would no longer use beef fat to cook fries and that only pure vegetable oil

would be used.

 

The fast-food giant responded to the lawsuits by saying it never

claimed the fries it sells in the United States are vegetarian. But the

company apologized for any confusion surrounding the use of beef

flavoring in the production of fries.

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McDonald's Apologizes for Fry Labeling

Tue Jun 4, 6:47 PM ET

 

By HERBERT G. McCANN, AP Business Writer

 

CHICAGO (AP) - McDonald's Corp. has agreed to donate $10 million to

Hindu and other groups to settle lawsuits filed against the chain for

mislabeling

french fries and hash browns as vegetarian.

 

McDonald's also posted an apology on its Web site, acknowledging that

mistakes were made in communicating to customers and the public about

the ingredients in the fries and hash browns. The vegetable oil used to prepare

the fries and hash browns was not pure, but contained essence of beef for

flavoring purposes.

 

" We regret we did not provide these customers with complete information,

and we sincerely apologize for any hardship that these miscommunications

have caused among Hindus, vegetarians and others, " the company said

in an apology posted June 1 on the Web site.

 

McDonald's says it has created a Dietary Practice/Vegetarian Advisory

Panel consisting of experts in consumer dietary practices that will advise

McDonald's on relevant dietary restrictions and guidelines.

 

Seattle attorney Harish Bharti said Tuesday the agreement settling the

lawsuit was filed in March with Cook County Circuit Judge Richard Siebel,

who gave his tentative approval of the deal last month.

 

Under the agreement, the 11 named plaintiffs will each receive $4,000,

according to Bharti. The public can comment on the agreement until July 8,

and Siebel is scheduled to make his final ruling on Aug. 22.

 

" The apology and disclosure was most important for the clients and the

class, " Bharti said. " My hope is when all other fast food chains see what

McDonald's has done, they will have to follow suit. I want to start a chain

reaction of disclosure. "

 

McDonald's spokeswoman Anna Rozenich said the money the company will be

paying out will go to organizations that deal with issues closely linked to

concerns

raised by the consumers.

 

" We are pleased to put this behind us, " Rozenich said.

 

McDonald's was first sued over the fries in Seattle last year by three

vegetarians, including two Hindus, who don't eat meat for religious reasons.

Lawsuits were subsequently filed in Illinois, California, New Jersey and

Texas.

 

The lawsuits were filed on behalf of any vegetarian who ate McDonald's

fries after 1990. That was the year the company announced its restaurants

would no longer use beef fat to cook fries and that only pure vegetable oil

would be used.

 

The Oak Brook, Ill.-based fast-food giant responded to the lawsuits by

saying it never claimed the fries it sells in the United States are vegetarian.

But

the company apologized for any confusion surrounding the use of beef

flavoring in the production of fries.