Vegetarians in Mumbai demand meat-free malls

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Vegetarians in Mumbai demand meat-free malls

 

Kajal Iyer / CNN-IBN

 

 

 

Published on Saturday , July 07, 2007 at 22:20 in Nation section

 

 

 

Mumbai: You’ve heard of niche marketing, but this could be new. Vegetarians in

Mumbai are now demanding meat-free mall.

 

 

" We feel that non-vegetarians should have separate malls. It should not be kept

in the same mall,†says a resident of Mumbai and a vegetarian Vimla Zaveri.

 

 

This is the latest battle between vegetarians and non-vegetarians in Mumbai.

Pro-vegetarian groups like the Maharashtra Gopalan Samiti have launched a

campaign against malls selling non-vegetarian items.

 

 

" We are totally against non-vegetarian. Why should you kill and eat,†says

president, Maharashtra Gopalan Samiti, Vinod Gupta.

 

 

But separate malls would only add to the problems of consumers because shopping

might not remain a one-stop experience.

 

 

" It is an inconvenience, one doesn't come only to buy non-vegetarian here, but

grains,†says a resident of Mumbai and a non-vegetarian, Fareeda.

 

 

Another resident of Mumbai, Sandeep, who is a vegetarian adds, “What is the

point then of having a place where you can come and shop for everything.â€

 

 

Meanwhile, the malls are already taking steps to keep both sides happy. Keeping

the popular sentiment in mind, they have separate departments for non-vegetarian

food in the same premises.

 

 

" It is a consumer requirement. Also in terms of hygiene, it helps us serve the

customer better,†says Business head, Hypercity mall, Ashutosh Chakradev

 

 

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