Fwd: Huge Buzz! See the Global Warming Ads Everyone's Talking About

[Guest guest]

--- " Fred Krupp, Environmental Defense "

<TakeAction wrote:

>

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> Make sure every American sees our hard-hitting ads

> on global

> warming.

>

> Donate now:

> http://actionnetwork.org/ct/M1q6AKp1cXOO/

>

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>

> Newsweek says our new ads don't " pull punches. "

>

> MSNBC says our ads " make a stark point. "

>

> ABC News says our ads issue a clear warning that

> " time is

> running out to combat climate change. "

>

> Now is your chance to see the new global warming ads

> everyone is

> buzzing about.

>

> First, watch the ads. Then, make a donation to

> support our

> efforts to enlist every American in our Fight Global

> Warming

> campaign: http://actionnetwork.org/ct/Mpq6AKp1cXO7/.

>

> Launched last week by Environmental Defense and the

> Ad Council,

> our powerful new global warming ads are an opening

> wave of a

> multi-year consumer education and engagement

> campaign. Our goal

> is to reach millions of Americans with an urgent

> message of

> change. But I need your help to make that happen.

>

> Your donation, will help us:

>

> * Change minds. Americans know that global warming

> is a problem.

> But many don't realize that global warming is an

> urgent problem.

> These ads and the public education campaign behind

> them

> represent an all-out campaign to reach mainstream

> America. Our

> powerful message combines a serious warning that the

> threat is

> real with a long list of every-day global warming

> solutions.

>

> * Distribute useful energy-saving consumer tips. The

> fight

> against global warming starts in the home. Your

> donation will

> help us distribute useful energy-saving tips to

> hundreds of

> thousands of Americans who visit our website -- from

> how to

> order more efficient light bulbs to how to save fuel

> at the

> pump.

>

> * Cover our ad production and distribution costs.

> Since these

> ads will run as public service announcements, every

> $1 you

> donate to help us pay for production and

> distribution will

> unleash an estimated $30 in donated broadcast time.

>

> Our new television spots are evocative, compelling

> and

> hard-hitting. They have to be if we want all

> Americans to change

> their behavior.

>

> And, these spots are just the beginning of our Fight

> Global

> Warming campaign.

>

> We are creating additional versions of these spots

> in different

> formats. To reach beyond television, we'll have

> radio, print and

> internet advertising. Posters for transit shelters,

> airport

> kiosks and shopping mall signboards are also under

> development.

> Our campaign must reach as many Americans as

> possible.

>

> Your donation today will help make sure that no one

> can ignore

> the fact that we are running out of time to fight

> global

> warming. We must act now!

>

> Please help us with this most urgent undertaking:

> http://actionnetwork.org/ct/N7q6AKp1cXOm/.

>

> My deepest thanks,

> Fred Krupp

> President

>

> P.S. If you prefer, call us at 1-800-684-3322 to

> donate over the

> phone.