Fwd: One Carbon-Free Car Please, Hold the Guilt: TerraPass

[Guest guest]

> Fri, 12 May 2006 04:35:53 -0500

> Ideal Bite <dailytip

>

> Friday, May 12, 2006

>

> IDEAL BITE ~ a sassier shade of green

>

> ===============================================

> Today's Daily Tip: One Carbon-Free Car Please, Hold

> the Guilt:

> TerraPass

> ===============================================

>

> Ready to start self-flagellating over auto-related

> guilt?

>

> The Bite:

> Put down the whip and hear us out. There may come a

> day when we can

> all drive zero-impact vehicles. Until then,

> TerraPass makes it

> possible for drivers to offset an automobile’s

> carbon emissions and

> feel just a little bit better about putting gas in

> their tanks.

> Depending on the type of car and the amount of miles

> you drive, for

> about $50/year (or $.04/mile), TerraPass helps you

> help fund clean

> energy projects like wind farms that combat global

> warming and help

> eliminate your car’s carbon footprint.

> (http://www.terrapass.com/)

>

>

> Company Background:

> Pickup-truck guilt spurred UPenn professor Karl

> Ulrich to start the

> for-profit venture with 41 of his MBA students.

> TerraPass is among a

> new generation of pure play eco-companies - their

> “product,” so to

> speak, is a cleaner, greener planet. Chief

> Environmental Officer Tom

> Arnold tells Ideal Bite, “TerraPass is changing the

> way people think

> about global warming - it is harnessing personal

> guilt to drive

> change.”

>

>

> Why Care?

> * Trailblazing to help create a market for

> carbon trading.

> TerraPass encourages the free market to become

> cleaner by funding

> industrial efficiency projects through the Chicago

> Climate Exchange .

> Known as CCX for short, the Exchange is North

> America’s largest

> trading system for greenhouse gases (think: NYSE for

> carbon emissions

> - members may buy and sell CO2 credits).

> (http://www.chicagoclimatex.com/)

> * TerraPass’s 5,800 members have offset an

> amount of CO2

> equivalent to removing 6,000 vehicles from the road.

> * Prevented methane from farms and landfills

> from reaching the

> atmosphere, harnessing the gas in waste like cow

> manure (yep, you read

> it right) as a clean form of energy - having the

> same environmental

> impact as planting 1400 acres of forest. Find more

> info on TerraPass’s

> clean energy projects here.

> (http://www.terrapass.com/projects.html)

> * Loud and proud. Membership kits include window

> decals

> proclaiming the positive impact your offsets are

> having.

>

> What are other carbon-offsetting companies up to?

> Check out myclimate

> and Native Energy to learn more about some of these

> organizations’

> carbon abatement projects (such as installing

> windmills and powering

> African villages with solar panels).

>

(http://www.myclimate.org/index.php?lang=en & m=projects,

> http://www.nativeenergy.com/services.html)

>

>

> Keeping it Real

> Ultimately, direct reduction in emissions beats the

> more indirect way

> of “offsetting,” which makes net-positive

> contributions to carbon

> emissions in other areas. Additionally, critics say

> the folks at

> TerraPass have green-colored blinders on - that the

> idea of carbon

> offsets will only ever appeal to a small number of

> hardcore greenies.

> However, TerraPass’s recently-announced partnership

> with Ford may

> just bring the idea of carbon offsets to a much

> wider audience.

> (http://www.terrapass.com/ford/)

>

>

> Cocktail Factoid

> At the end of 2005’s George Clooney/Matt Damon

> thriller Syriana,

> viewers are encouraged to purchase a TerraPass

> during the film's call

> to action.

>

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>

>

> © 2006 Ideal Bite, Inc.

>

> All editorial suggestions in this tip are the result

> of testing and a

> preference for the tip topic. No advertiser has paid

> to have its

> company referenced in the tip. Advertising on the

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I did the 2006 CN Tower Climb for

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I'm showing with the other members of the Whiteoaks Art Group at Riverwood

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I'm also part of the Port Credit Art Walk May 26 - June 4, 2006.