vegan chicken to be offerred in KFC in Canada.

[Guest guest]

Hi,

 

Did anyone see news about this? I saw it in an ivu veg news

email. I'd provide that link but they seem to be having

problems at the moment so here's this one.

 

Gary

 

http://www.thestar.com/News/Canada/article/435073

 

 

" KFC Canada adds vegan 'chicken' to menu

Jun 01, 2008 04:18 PM THE CANADIAN PRESS

 

Following a five-year roasting by animal-rights activists, KFC

Canada is promising improved welfare for the chickens it buys for its

fast-food outlets in exchange for an end to a boycott campaign that

will continue in the U.S. and elsewhere.

The Canadian Press has

learned that People for the Ethical Treatment of Animals has agreed to

call off its Canadian " Kentucky Fried Cruelty " campaign, which featured

high-profile actress Pamela Anderson among others, following a signed

agreement with the company.

Among other things, the deal obliges

KFC Canada to begin buying from suppliers who use gas to kill their

chickens painlessly, considered to be the least cruel method of

slaughter.

The company is also promising to insist on other

" animal-welfare friendly " measures relating to how the birds are kept,

including a maximum on crowding and phasing out non-essential

growth-hormones and other drugs.

Customers of the popular

restaurant chain will also be able to order a vegan " chicken " item,

according to the deal that followed almost seven months of at-times

" sticky " closed-door negotiations.

" It's going to drastically

reduce the suffering of chickens in slaughterhouses and also . . .

improve the living conditions for animals while they're on the farm, "

Matt Prescott, PETA's assistant director of corporate affairs, said

from Norfolk, Va.

KFC Canada president Steve Langford said he was delighted with the agreement.

" It will be nice to put this behind us, " Langford said. " Our preference is to

have nothing negative attached to our brand. "

Langford said the Canadian operations, which are independent of those

in the U.S., had chosen to take the situation into its own hands and

talk to PETA about animal welfare.

" Once I got involved and we

actually met face to face, we found out that we had no differences of

opinion about how animals should be treated, " Langford said.

" We landed in a very good place. "

PETA's campaign, which garnered international attention, has included

more than 12,000 protests at KFC restaurants and outside the homes of

company senior executives.

Demonstrators, who have included former Playboy pinup

Lauren Anderson, have burned effigies of company icon, Col. Sanders.

Other notables such as Paul McCartney, the Dalai Lama, and Chrissie

Hynde have participated in the campaign.

KFC Canada was also

thrown on the defensive three years ago when PETA released horrific

video showing poultry workers torturing chickens in the United States.

The company is owned by Priszm Income Fund, based in Vaughan, Ont.,

which operates 465 outlets across the country. The fund has been

struggling to stem a flow of red ink and shore up falling share values.

Most of the 300 independent franchisees have agreed to abide by the agreement

with PETA.

" It appears as though our campaign affected the bottom line to the point where

the company finally had enough, " Prescott said.

" That said, I also believe that KFC in Canada is genuinely concerned about

animal welfare. "

While the anti-KFC campaign will now end in this country, PETA said it

would continue in the U.S., the U.K. and other countries. However, it

is hoping to persuade Yum Brands, which owns KFC outlets in the United

States, to follow the Canadian lead.

" With KFC Canada now doing

exactly what we want KFC in the U.S. to do, our members and activists

will be even more energetic and invigorated about going after KFC in

other countries, " Prescott said.

" All we want is for KFC worldwide to do what KFC Canada has done. " "