Truvia

[Guest guest]

A new no-calorie sweetener jointly developed by Coca-Cola Co. and Cargill Inc.

will go on sale for the first time on Wednesday. The sweetener, named Truvia, is

made from the leaves of stevia, an herb grown in South America and Asia.

 

Stevia-based sweeteners are already used in products in Japan and South Korea

and are available as a nutritional supplement in the U.S. Truvia would be the

first stevia sweetener marketed as a table-top alternative to sugar substitutes

like Splenda and Equal.

 

The product will be available for sale online and at the New York-based grocery

store chain D'Agostino. Forty-count packages will be sold for $3.99. Marcelo

Montero, president of Cargill's health and nutrition business, said Truvia will

be distributed nationally beginning in the fall.

 

Cargill said it has tested the product extensively and published the results of

studies backing its safety in the scientific journal Food and Chemical

Toxicology in May. Cargill spokesman Ann Tucker said under Food and Drug

Administration rules, no further approval is required to market and sell the

product as a general purpose sweetener.

 

Coca-Cola and Cargill jointly own the trademark on the sweetener, and Coca-Cola

has said it will likely use the product to sweeten its drinks.

 

Coca-Cola spokesman Kelly Brooks said in an e-mail response to inquiries that

the company could not comment on when consumers might see the sweetener in its

drinks.

 

" We will explore possible applications for our portfolio, but for competitive

reasons we cannot discuss timing, " Brooks said.

 

 

 

[Guest guest]

Soda is horrible for everyone, but if its going to be used anyway, its about

time they have it with stevia. I'd feel much better about my grandkids using it.

 

Anita

 

 

TendrMoon wrote:

 

 

A new no-calorie sweetener jointly developed by Coca-Cola Co. and Cargill Inc.

will go on sale for the first time on Wednesday. The sweetener, named Truvia, is

made from the leaves of stevia, an herb grown in South America and Asia.

 

Stevia-based sweeteners are already used in products in Japan and South Korea

and are available as a nutritional supplement in the U.S. Truvia would be the

first stevia sweetener marketed as a table-top alternative to sugar substitutes

like Splenda and Equal.

 

The product will be available for sale online and at the New York-based grocery

store chain D'Agostino. Forty-count packages will be sold for $3.99. Marcelo

Montero, president of Cargill's health and nutrition business, said Truvia will

be distributed nationally beginning in the fall.

 

Cargill said it has tested the product extensively and published the results of

studies backing its safety in the scientific journal Food and Chemical

Toxicology in May. Cargill spokesman Ann Tucker said under Food and Drug

Administration rules, no further approval is required to market and sell the

product as a general purpose sweetener.

 

Coca-Cola and Cargill jointly own the trademark on the sweetener, and Coca-Cola

has said it will likely use the product to sweeten its drinks.

 

Coca-Cola spokesman Kelly Brooks said in an e-mail response to inquiries that

the company could not comment on when consumers might see the sweetener in its

drinks.

 

" We will explore possible applications for our portfolio, but for competitive

reasons we cannot discuss timing, " Brooks said.

 

 

[Guest guest]

I am addicted to Diet Pepsi.  I *know* it's not the best thing for you, and I

don't care to be preached at about it, either.  That said, I'm happy to see that

at least one of the two big cola companies is looking at stevia as a sweetener. 

Thanks for sharing this.

 

Blessed be,

Jayelle

 

 

" We loved each other and got married. We are not marrying the state. The law

should allow a person to marry anyone he wants. " --Mildred Loving (RIP)

 

GO SMOKE GO!!!

 

http://crackerlilo.blogspot.com

http://www.myspace.com/greeneyedlilo

 

 

 

 

 

 

 

[Guest guest]

        If Cargill and Coca-Cola are the ones " developing " this " stevia-based "

sweetener, I would almost bet that it is NOT made from REAL stevia, but is some

kind of synthetic product, probably made from CORN! 

 

      I have been able to purchase stevia (powder) from a health-supplement

outlet for years, but with this new product I wonder if the big companies

will suddenly get the monopoly of anything related to " stevia " and/or

will render it illegal (calling it a trademark infringement or something like

that) for anyone to use the REAL stevia or to purchase it.  I would seriously

hesitate to buy or use anythng called " stevia " that comes from a big,

profit-hungry company like Cargill or Coca-Cola!  Are these products really safe

for consumers?  I, frankly, am skeptical!

 

--Laura B., who uses stevia often and wonders if I  will still be able to

purchase the product I TRUST, instead of being forced to do business with the

big guys, Cargill and Coke.

 

(Oh, BTW, I live in Illinois, not far from a huge, Cargill-owned MEAT processing

plant!--It is not pleasant to see, smell, or THINK about  whenever I have to

drive anywhere near that place!)

 

        

 

         

 

TendrMoon wrote:

         

 

A new no-calorie sweetener jointly developed by Coca-Cola Co. and Cargill Inc.

will go on sale for the first time on Wednesday. The sweetener, named Truvia, is

made from the leaves of stevia, an herb grown in South America and Asia.

 

Stevia-based sweeteners are already used in products in Japan and South Korea

and are available as a nutritional supplement in the U.S. Truvia would be the

first stevia sweetener marketed as a table-top alternative to sugar substitutes

like Splenda and Equal.

 

The product will be available for sale online and at the New York-based grocery

store chain D'Agostino. Forty-count packages will be sold for $3.99. Marcelo

Montero, president of Cargill's health and nutrition business, said Truvia will

be distributed nationally beginning in the fall.

 

Cargill said it has tested the product extensively and published the results of

studies backing its safety in the scientific journal Food and Chemical

Toxicology in May. Cargill spokesman Ann Tucker said under Food and Drug

Administration rules, no further approval is required to market and sell the

product as a general purpose sweetener.

 

Coca-Cola and Cargill jointly own the trademark on the sweetener, and Coca-Cola

has said it will likely use the product to sweeten its drinks.

 

Coca-Cola spokesman Kelly Brooks said in an e-mail response to inquiries that

the company could not comment on when consumers might see the sweetener in its

drinks.

 

" We will explore possible applications for our portfolio, but for competitive

reasons we cannot discuss timing, " Brooks said.

 

 

 

 

 

 

 

[Guest guest]

I am addicted to Diet Pepsi.? I *know* it's not the best thing for you, and I

don't care to be preached at about it, either.? That said, I'm happy to see that

at least one of the two big cola companies is looking at stevia as a sweetener.?

Thanks for sharing this.

?

 

 

 

 

My addiction is Diet Coke and I hate anyone messing around with it. I really

don't like

regular Coke and I hope we're offered a choice, probably not, though. I've

been drinking

diet soda for over 40 years and I'm still here to talk about it.

 

 

 

 

 

 

[Guest guest]

the problem with soda is not the sugar, it is the high fructose corn syrup. the

difference is that in sugar, the body of a normal person can break down the

sugar molecule, but with high fructose the carbon chain is messed with, so the

body has no time to break it down before it slams the pancreas and helps cause

diabetes later in life (most experts say)

This is why Whole Foods makes their soda with regular ol sugar. this is why I

only buy whole foods soda.

 

hugs,

Chanda

-

Anita

Thursday, July 10, 2008 10:05 PM

Re: Truvia

 

 

Soda is horrible for everyone, but if its going to be used anyway, its about

time they have it with stevia. I'd feel much better about my grandkids using it.

 

Anita

 

 

TendrMoon wrote:

 

 

A new no-calorie sweetener jointly developed by Coca-Cola Co. and Cargill Inc.

will go on sale for the first time on Wednesday. The sweetener, named Truvia, is

made from the leaves of stevia, an herb grown in South America and Asia.

 

Stevia-based sweeteners are already used in products in Japan and South Korea

and are available as a nutritional supplement in the U.S. Truvia would be the

first stevia sweetener marketed as a table-top alternative to sugar substitutes

like Splenda and Equal.

 

The product will be available for sale online and at the New York-based

grocery store chain D'Agostino. Forty-count packages will be sold for $3.99.

Marcelo Montero, president of Cargill's health and nutrition business, said

Truvia will be distributed nationally beginning in the fall.

 

Cargill said it has tested the product extensively and published the results

of studies backing its safety in the scientific journal Food and Chemical

Toxicology in May. Cargill spokesman Ann Tucker said under Food and Drug

Administration rules, no further approval is required to market and sell the

product as a general purpose sweetener.

 

Coca-Cola and Cargill jointly own the trademark on the sweetener, and

Coca-Cola has said it will likely use the product to sweeten its drinks.

 

Coca-Cola spokesman Kelly Brooks said in an e-mail response to inquiries that

the company could not comment on when consumers might see the sweetener in its

drinks.

 

" We will explore possible applications for our portfolio, but for competitive

reasons we cannot discuss timing, " Brooks said.

 

[Guest guest]

Stevia sodas are already available in the US. I buy Zevia from my

local natural foods store. It comes in orange, ginger root, and lemon

lime flavors.

 

 

Just had to add my two cents worth. I've been lurking for a while but

this is my first post. I have been a lacto-ovo vegetarian for 20

years with occasional forays into veganism. I *love* the recipes I

find on here!

lisa

, TendrMoon wrote:

>

>

>

> A new no-calorie sweetener jointly developed by Coca-Cola Co. and

Cargill Inc. will go on sale for the first time on Wednesday. The

sweetener, named Truvia, is made from the leaves of stevia, an herb

grown in South America and Asia.