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Games industry is 'failing women'

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I'm a bit miffed really - this article states that only boys went to

see Star Wars multiple times !!! I went to see it multiple times (I

expect Peter will remember how many times), and even the trilogy

three times. I have never seen Titanic, and it doesn't appeal to me

at all.

 

My daughter always liked games - starting with Dungeons and Dragons

etc. and still plays games of all kinds on her pc, sometimes linking

up with others on the net. She went to America and France to meet

people she plays games with on the net.

 

As you gathered, I was a little incensed by the sexist attitude of an

article talking about not being sexist.

 

Jo

 

By Darren Waters

Technology editor, BBC News website in Edinburgh

 

 

 

Game makers need to make titles women want to play

The videogames industry is continuing to fail women by not producing

suitable content, a senior executive at Electronic Arts (EA) has

said.

 

David Gardner, chief operating officer for EA's worldwide studios,

was speaking to a conference in Edinburgh.

 

He said: " We have all been talking about this for a long, long time. "

 

EA's own research found that 40% of teenage girls played video games

versus 90% of teenage boys and most girls lost interest in games

within a year.

 

Viewing figures

 

" We are only reaching a small proportion - not only geographically

but also genetically, " said Mr Gardner.

 

He said if EA cracked the problem the firm " could add a billion

dollars to its sales. "

 

He said the industry had to learn from the film business.

 

" The movie industry doesn't just make films for boys.

 

" Star wars was the biggest film of all time until Titanic came along;

Titanic became the biggest because women went to see it and women

went to see it multiple times.

 

 

Women do not want 'pink' games said Mr Gardner

" Just boys saw Star Wars multiple times. "

 

Mr Gardner said one of the biggest problems was that the content

aimed at women gamers was not appealing.

 

" They don't want 'pink games'. Thy are not trying to play girly games

where Paris Hilton and Britney Spears go shopping and put make-up on.

 

" Those kind of things have not been that successful. "

 

But he said games such as The Sims and websites such as Pogo.com

proved there was a market for women gamers.

 

" Most of the Sims players are girls - 70% are women under 25, " he

said.

 

" The Sims is really a game about relationships - and that's what

girls want - they want relationships, they want to be able to chat. "

 

The Sims, which is published by EA, is arguably the world's most

successful game - with more than 40 million copies sold.

 

Mr Gardner said the industry needed to " create some mega hits in the

girl space. "

 

He added: " One of the things that is going to make games for girls

happen is creative teams. It's going to be new people and

experiments. Four of our 11 studios around the world are run by

women. That's an important start.

 

" Investing in new and upcoming talent is critical. "

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Hi Jo

 

>I'm a bit miffed really - this article states that only boys went to

>see Star Wars multiple times !!! I went to see it multiple times (I

>expect Peter will remember how many times),

 

Well, first time round it was Star Wars 3 times, Empire 6 times and Return of The Jedi 18 times. We then did the triple bill another 3 times when it first came out. We did each of the films and the triple bill another time each when they released the " new " versions, and we did triple bills another 3 times in the intervening 17 years. With the new films we went to see Phantom Menace twice and each of the other 2 three times each... so far.

 

 

BB

Peter

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I reaaaaaallly dont get you at all, wasting so much time watching that! over and over and over........... The Valley Vegan............. Peter Kebbell <metalscarab wrote: Hi Jo >I'm a bit miffed really - this article states that only boys went to >see Star Wars multiple times !!! I went to see it multiple times (I >expect Peter will remember how many times), Well, first time round it was Star Wars 3 times, Empire 6 times and Return of The Jedi 18 times. We then did the triple bill another 3 times when it first came out. We did each of the films and the triple bill another time each when they released the "new "versions, and we did triple bills

another 3 times in the intervening 17 years. With the new films we went to see Phantom Menace twice and each of the other 2 three times each... so far. BB Peter Peter H

 

All New Mail – Tired of Vi@gr@! come-ons? Let our SpamGuard protect you.

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Thanks Peter - I knew you'd remember. It was fun.

 

BBJo

 

-

Peter Kebbell

Tuesday, August 22, 2006 8:34 AM

Re: Games industry is 'failing women'

 

 

Hi Jo

 

>I'm a bit miffed really - this article states that only boys went to

>see Star Wars multiple times !!! I went to see it multiple times (I

>expect Peter will remember how many times),

 

Well, first time round it was Star Wars 3 times, Empire 6 times and Return of The Jedi 18 times. We then did the triple bill another 3 times when it first came out. We did each of the films and the triple bill another time each when they released the "new "versions, and we did triple bills another 3 times in the intervening 17 years. With the new films we went to see Phantom Menace twice and each of the other 2 three times each... so far.

 

BB

Peter

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well ......... it was for enjoyment really. Don't you do things again and again if they give you pleasure?

 

Jo

 

-

peter VV

Tuesday, August 22, 2006 7:04 PM

Re: Games industry is 'failing women'

 

I reaaaaaallly dont get you at all, wasting so much time watching that! over and over and over...........

 

The Valley Vegan.............

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Hi Peter

 

You just have to be the right age... I was 5 when I first saw Star Wars, and in many ways I was 5 last time I saw it too :-)

 

BB

Peter

 

-

peter VV

Tuesday, August 22, 2006 7:04 PM

Re: Games industry is 'failing women'

 

I reaaaaaallly dont get you at all, wasting so much time watching that! over and over and over...........

 

The Valley Vegan.............

 

Peter Kebbell <metalscarab wrote:

 

 

Hi Jo

 

>I'm a bit miffed really - this article states that only boys went to

>see Star Wars multiple times !!! I went to see it multiple times (I

>expect Peter will remember how many times),

 

Well, first time round it was Star Wars 3 times, Empire 6 times and Return of The Jedi 18 times. We then did the triple bill another 3 times when it first came out. We did each of the films and the triple bill another time each when they released the "new "versions, and we did triple bills another 3 times in the intervening 17 years. With the new films we went to see Phantom Menace twice and each of the other 2 three times each... so far.

 

BB

Peter

Peter H

 

 

 

All New Mail – Tired of Vi@gr@! come-ons? Let our SpamGuard protect you.

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Whos the queen of inuendo tonight then? The Valley Vegan..............jo <jo.heartwork wrote: well ......... it was for enjoyment really. Don't you do things again and again if they give you pleasure? Jo - peter VV Tuesday, August 22, 2006 7:04 PM Re: Games industry is 'failing women' I reaaaaaallly dont get you at all, wasting so much time watching that! over and over and over........... The Valley Vegan.............

Peter H

 

The all-new Mail goes wherever you go - free your email address from your Internet provider.

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Hi Peter

 

I feel a song coming on .

 

Jo

 

, peter VV <swpgh01 wrote:

>

> Whos the queen of inuendo tonight then?

>

> The Valley Vegan..............

>

> jo <jo.heartwork wrote:

> well ......... it was for enjoyment really. Don't you do

things again and again if they give you pleasure?

>

> Jo

> -

> peter VV

>

> Tuesday, August 22, 2006 7:04 PM

> Re: Games industry is 'failing women'

>

>

> I reaaaaaallly dont get you at all, wasting so much time watching

that! over and over and over...........

>

> The Valley Vegan.............

>

>

>

> Peter H

>

>

>

>

> The all-new Mail goes wherever you go - free your email

address from your Internet provider.

>

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